Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.
Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl.
Previous shows mentioned in this episode:
LuAnn Nigara Resources
Vita’s course link: Profit With Window Treatments
Sara’s course link: Process Leads to Profits
Cheryl’s FB Group: Small Business Think Big
Cheryl's Instagram: In Detail Interiors
Cheryl's Pinterest: In Detail Interiors
Welcome to Window Treatment Friday! Today’s show is brought to you by Kirsch.com, our newest sponsor. Last week, we learned from Matt Johnson, the National Sales Manager, and Sarah Frost, the Brand Manager, for Kirsch Drapery Hardware, how the Kirsch team is on a mission to breathe new life into their company, which is more than a hundred years old. And today, we have some big news! If you would like to learn more about window treatments so that you can incorporate them into your business as an added revenue stream, Vita and LuAnn have the answer for you! Vita will be teaching an eight-week course, called Window Treatments and Profits for Designers, starting in January. Listen in, to find out more.
Vita and LuAnn know just how profitable window treatments are. They want to share their knowledge and experience with you so that you can also develop the skills and confidence you need to make a profit from window treatments. The Window Treatments and Profits for Designers course will meet via Zoom so this means that you can be anywhere in the world to do it. You either can join Vita live, in real-time, or you can watch the replay at your convenience, and still get all the magic. The course will be run in conjunction with a private Facebook group, for support and extra time to answer questions. We will be opening the course in the next week or two, so go to Luann Nigara Profit With Window Treatments or Profit With Window Treatments, and leave us your email address so that you can be first in line when the registration opens.
In today’s episode, we will be talking about the different types and categories of window treatments. There’s a myriad of different custom window treatments available out there, so Vita’s way of simplifying things is to break everything down into two main categories- hard and soft window treatments. Vita and LuAnn will then give us an overview of the different types of window treatments in each category, listing and explaining the various types of treatments and the pros and cons of each one. Be sure to tune in today, to hear what they have to share.
Previous shows mentioned in this episode:
For a free PDF download of this episode, go to LuAnn Nigara.
Welcome! Today, Julia Marcum, half of the dynamic duo of Chris Loves Julia, joins us on the show. Julia started blogging more ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. This particular component is vital to your success as a business owner, so be sure to listen in today, to hear what Julia has to share.
Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more.
Website: Chris Loves Julia
Instagram: Chris Loves Julia
Propertee: Chris Loves Julia
Facebook: Chris Loves Julia
People who inspire Julia:
Don’t forget when you place your next order on any Kravet fabric, wallpaper, or trim, to use the code AWDB10 at checkout, to get 10% off any one purchase. Go to Kravet to place your order.
Welcome to another episode of Window Treatment Friday! Today, we're introducing you to Kirsch, our newest sponsor for A Well-Designed Business. Kirsch has been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. For today's episode, we have Matt Johnson and Sarah Frost with us to talk to us about the latest innovations that Kirsch is bringing to the design and window treatment community, so tune in, to find out more!
Kirsch was started in 1907 when Charles Kirsch invented the first curtain rod and telescoping rod. His goal was to connect with people around his fantastic products. Soon after inventing his innovative curtain rods, Charles published his first style book, to guide purchasers of drapery hanging specialties. The first Kirsch patented lace curtain rod was created in 1923, and then Charles designed the deluxe cut-to-measure drapery, which was one of the most important developments in drapery hardware history. For the next fifty years, the Kirsch brand continued to incorporate many more innovative advancements that would change our industry forever.
Matt Johnson is the National Sales Manager of Kirsch Drapery Hardware. He leads a team of experienced sales professionals representing over 100 years of the Kirsch brand. Over his 22 years in the window coverings industry, Matt has sales experience in multiple channels of business including National Retailers, Independent Retailers, Builders, Contract and Commercial Accounts and Distributors. His rich background and understanding of the window coverings industry have allowed him to apply his passion for working with business owners and designers to develop sales and marketing strategies to improve sales and service.
Sarah Frost is the Brand Manager for Kirsch Drapery Hardware. She oversees a talented team that creates conceptual designs and implementation of the marketing initiatives for the drapery hardware launches and projects. Sarah has experience in hard window coverings as well as drapery hardware from her previous positions as a product manager and in sales. Listen in today to find out what Matt and Sarah have to share about our newest sponsor, the Kirsch brand.
Welcome to the show! Today, Amber Roy, the principal of the recently launched design firm, Amber Dawn Interiors joins us. Amber's approach to design is to find a balance between old and new, and between trends and timelessness. Her goal is to get to know her clients and understand what makes their hearts sing so that she can turn their homes into a reflection of who they truly are. In today's episode, Amber shares an 'aha' moment she experienced while listening to LuAnn being interviewed on Amber de la Garza's podcast, The Productivity Specialist. She talks to us about her first design project and the ingenious way she launched herself as an interior designer at the end of it. She also shares the intentional things she did just before, and in the weeks immediately after opening her business, to make herself known to potential clients, build relationships both within and outside of the design industry, and get her new business off the ground. Listen in today, to find out about Amber and how she got her successful new business up and running.
Amber, who is also a realtor, has been passionate about interior design since she was a very young girl. As she grew, her interest in interior design also continued to grow and she eventually realized that she needed to put her passion to work. And so Amber Dawn Interiors was born. Amber has always been drawn to all things old, including houses and architecture. She feels that bringing in old pieces gives a place soul, and that warmth and balance are created by mixing old with new, so she loves to use heirloom pieces and incorporate antique and salvaged building materials. It is very important to Amber to create carefully and thoughtfully curated spaces, and she will go the extra mile to find the finishes and pieces that will give her clients the unique look that they really want. Be sure to tune in today, to find out more!
My passion for interior design began when I was a very young girl. I remember drawing floorplans for my "dream house" on the lined pages of my spiral-bound notebook. I remember staring out the window of the school bus, scoping out the houses that were down and out, imagining how beautiful they'd be if I could just fix them up. My interest grew as I did, and through the years I began to realize that I needed to put my passion to work. So, it is with immense pleasure and gratitude that I present Amber Dawn Interiors.
My approach to design is to find a balance between old and new, between trends and timelessness. It is so important to me to create a space that is carefully and thoughtfully curated- going the extra mile to find the finishes and pieces that will give you the look you want, but that won't be the same as your neighbor.
My goal is to really get to know my clients: their lifestyle, their likes, and dislikes, the way they use their space, the things that make them happy, what makes their souls sing! I want your home to be a reflection of you. I want you to turn every corner and see something that makes you smile.
I love to use heirloom pieces and incorporate antique and salvaged building materials. Having always been drawn to all things old, including houses and architecture, I feel that bringing in old pieces gives a space soul, and mixing old with new creates balance and warmth.
When I'm not designing spaces, you will find me with my two boys, Turner and Pierson, their Dad, my husband Tim, and my other family and friends. I may be singing some karaoke. I may be gardening. I may be traveling. I may be enjoying the sunshine or a glass of wine. Probably both. I may very well be admiring an old truck or a historic building. If you see me, say hello :)
Previous episodes mentioned in this show:
Website: Amber Dawn Interior
Facebook: Amber Dawn Interiors
Welcome to Power Talk Friday! We have Laurel Palmer with us today. Laurel is the New England Sales Territory Manager for Comfortex, one of the premier sponsors for the LuAnn Live event last March. Laurel is a pro when it comes to the art of selling. She has many years of experience, having worked for furniture manufacturers, commercial office furniture dealerships, building materials suppliers, and ultimately, a window treatment company, where she first sold window treatments to retail consumers before landing on the wholesale side of the trade. Laurel grew up in Northern California and now resides happily in the Greater Boston area. She is committed to helping her window treatment dealers make more money, so tune in today, to hear what she has to say.
Comfortex was founded in 1986 and soon became known as a provider of innovative cellular shades. The company grew, and their product offering expanded to include roller shades, sheer shades, wood, and faux wood blinds, as well as cellular shades in every shape and configuration. Then, in 2000, Comfortex was acquired by Hunter Douglas.
Comfortex is known for constantly innovating and improving. An example of their innovation is Color Lux, which marries an unlimited color choice with green production processes and game-changing materials. Comfortex blinds and shades have won more than 100 Window Covering Manufacturing Association awards and they are distributed currently in more than 50 countries. Most of their products are manufactured in upstate New York. Listen in today, to find out more.
Previous shows mentioned in this episode:
To get in touch with Comfortex, send an email to firstname.lastname@example.org and put LuAnn Nigara in the subject line.
Welcome to the show! Today, we're featuring #risingdesigner Amanda Hamilton. Amanda's bold and unorthodox approach to design and business has made her one of the most sought-after designers in Western Canada. She is driven, focused, and has truly achieved a lot during her fifteen years of experience in the design industry. LuAnn is certain that the secret sauce to Amanda's success is that she is a first businesswoman and then an interior designer. In today's episode, Amanda talks to us about what goes into running a medium-sized business and creating extra revenue streams. Be sure to listen in to find out what she has to share.
Amanda has her Bachelor’s degree in Applied Interior Design from Mount Royal University, she's earned her status as a Licensed Interior Designer through the National Council for Design Qualifications, and she is a Leadership in Energy & Environmental Design Accredited Professional. Amanda is dedicated to the career development of young women, so she mentors through the Harry G. Schaefer Mentorship Program. She has also mentored for the Women in Leadership and the National Council of Interior Design Education, and she is the current chair for the World of Choices committee for Junior Achievement of Southern Alberta, which focuses on career mentoring for young women. Amanda was the recipient of the 2012 Mount Royal University Horizon Award, which recognizes the outstanding achievements of alumni early in their careers. In 2016, Amanda launched a Travel Scholarship through her alma mater to promote design exploration. She was named as one of the 20 Most Compelling Calgarians by the Calgary Herald for 2018, n 2017, she was awarded the Top 40 under 40 by the Calgary Edition of Avenue Magazine and she received the Silver Stevie Award for Female Entrepreneur of Canada. And to top it all, her design studio was awarded Best in Calgary in the Interior Design category and received the Ones to Watch award by Western Living Magazine. Tune in, to find out more!
Welcome to Power Talk Friday! We are delighted to introduce you to Desi Creswell today. Desi and LuAnn speak a lot of the same language! They both know that it takes more than just talent for you to be in a position to share your gift with the world because, as a designer, you need your business to be profitable. This could mean having to improve your systems, processes, or even your education to inspire you and enhance your natural aptitude. Also, the way we think often prevents us from sharing our superpowers because of our mindset problems and limiting beliefs get in the way. So we are very happy to be talking to Desi today because she is skilled and able to deal with many of these issues with the coaching she does. In today's episode, she talks about how to create more time in your day by learning to identify the emotions you are trying to avoid. She explains how to eliminate feelings of being overwhelmed, clarifies how to take action, and she discusses emotions and how they hold us back. Desi also shares a fantastic exercise to help you create more time. Be sure to tune in to learn how to use this valuable tool.
Desi is a certified life and business coach who specializes in interior designers. She teaches her clients to become more profitable, productive, and confident while reducing the stress and overwhelming feelings that often comes with running your own business. Before turning thirty, Desi has already built two successful companies. She offers a unique blend of entrepreneurial expertise and effective mindset teachings. Desi is also an award-winning interior designer and her work has been featured both in print and online publications. She has been a guest presenter and panelist at events such as Midwest Home Design Week. Listen in today, to find out more.
Instagram: Desi Creswell
Website: Desi Creswell
Link to download the free guide: Time And Profit
Previous show mentioned in this episode:
The activities you do when avoid doing what you know you should be doing. (hand up) I learned that my constant checking of emails is my buffering technique.
Welcome! Today we have Bria Hammel, the Principal Designer and CEO of Bria Hammel Interiors, the CEO of Brooke & Lou, and the Co-Creator of Hammel House & Co., with us on the show. Bria leads a team of sixteen highly-skilled women who run thirty to forty significant projects each year. The company has two design teams working on the details and execution of all their projects. In today's episode, Bria explains the particulars of the way she runs her firm, she talks to us about how she learned to operate a well-managed company, and she shares the keys to scaling your interior design firm. Listen in, to find out more about Bria and the way she runs her highly-organized and very successful business.
Bria's work has been featured in national publications like Traditional Home, Magnolia Journal, Good Housekeeping, HGTV Magazine, My Domain, Style Me Pretty, and also in many other local shelter regional magazines. She was awarded the 'Fresh Faces of Design' award from HGTV in 2015 and 2018, and she's been nominated for an international design award. Bria was also selected as a 2018 Style Spotter by High Point Market Authority. Tune in now, find out what to do to make your design firm a whole lot better.
PRINCIPAL DESIGNER & CEO
Bria is the Principal Designer and CEO of Bria Hammel Interiors, the CEO of Brooke & Lou and Co-Creator of Hammel House & Co. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home ﬁlled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories.
Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Lonny Magazine, Style Me Pretty, as well as many other local shelter magazines. She received the “Fresh Faces of Design” award in 2015 and 2018 from HGTV, has been nominated for an International Design Award and was selected as a 2018 Style Spotter for High Point Market Authority.
Bria was intrigued by design at a young age and grew up visiting wallpaper stores and furniture showrooms, as her mother was an “in-the-closet” designer. Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways.
Previous shows mentioned in this episode:
Tools that Bria's team uses:
If you are interested in using Bria's Life Friendly products, be sure to set up your trade account today. Go to Brooke And Lou
Link for LuAnn's book LuAnn Nigara
Books recommended for learning about the EOS System:
Welcome to Power Talk Friday! Today's episode is sponsored by The FabricShield, a company that cleans, protects, and performs emergency spot-cleaning for the times when accidents happen. The FabricShield is owned and operated by Rene and Scott Schleicher. Rene and Scott are passionate about their business and they know how much money your clients are spending on investing in furniture, carpets, area rugs, window treatments, and wall coverings. They truly understand the advantage you have, as a designer, when you're able to offer your clients a service to help them protect their investment for many years to come. Listen in today, to find out what Rene and Scott have to share about their unique product and the way that it adds value to any design business.
Rene and Scott are a remarkably well-matched couple, both in life and in business. Rene has a background in retail furniture sales and Scott's background is in growing national business networks. This places them in a unique position to excel at both sides of their business. Their first-hand understanding of the value and pride that designers place in their clients and their homes, coupled with the astute way they run their business, makes everything happen very smoothly. This means that you can rely on them completely, and refer or hire them without any reservation. Tune in today to learn all about The FabricShield and what it does for fabrics.
About The FabricShield:
The FabricShield is an in-home application to be applied to upholstery, area rugs, carpets, to any other soft surface you'd like to protect. It dries within an hour and there is no aerosol mist or haze. The FabricShield won't alter the texture or the look, feel, or color of the furnishings and its protection will keep your furnishings looking like new for longer.
The FabricShield company provides complimentary spot cleaning care for 18 months once a client's furnishings have been protected with The FabricShield.
Scott Schleicher is a co-owner of The FabricShield. He is a graduate of the United States Naval Academy, Annapolis, MD with a B.S. degree in Mathematics. Upon graduation, he served for 5 years as an officer in the United States Marine Corps. He has spent the majority of his professional career in the industrial gas industry working for Air Products, Inc. in Allentown, PA. While at Air Products, he had the opportunity to start-up their MicroBulk business serving as the National Business Manager. The MicroBulk business served over 30 locations in the United States and grew rapidly under Scott’s leadership with revenues of $200K in Year 1 and growing to revenues of over $20MM in Year 10 when Scott departed the company. He then joined Airgas, Inc. and served as the President of Airgas National Carbonation (ANC). Under Scott’s leadership, ANC grew from $48MM in revenue and a 17% profit margin to $75MM in revenue and a 24% profit margin in 3 years. Scott departed Airgas in 2018 to join Rene Schleicher in establishing FabricSeal, LLC. the predecessor to The FabricShield.
Rene Schleicher is a co-owner of FabricSeal, LLC. She is a graduate of the University of Maryland, College Park, MD with a B.A. degree in Government and Politics. She received her Paralegal degree from the University of San Diego, CA. Rene has been an entrepreneur since graduating from college and has spent the last 20 years serving the legal and design trade industries. Rene has worked as a paralegal in California, North Carolina, South Carolina, Georgia, and Pennsylvania. Rene formed her first start-up company as an interior decorator while living in Allentown PA. Her business grew and she eventually opened a boutique furniture store serving the design trade called Haven Home Furnishings, LLC. Haven Home Furnishings was eventually sold and continues to flourish in the Lehigh Valley under a new name, Beautiful Home by Quentin Eshleman. In 2012, Rene joined an upholstery protection company as a sales professional. She departed in 2017 to begin developing the business model for FabricSeal, LLC the predecessor to The FabricShield with her husband and now business partner Scott Schleicher.
Website: The Fabric Shield
Facebook: The Fabric Shield
Twitter: The Fabric Shield
Instagram: The Fabric Shield
Welcome to the show! We have John McClain joining us today. John is the owner and Principal Designer for John McClain Design, and he is also an ASID Associate. For John, a successful design project involves combining the client’s needs and wishes with his own natural instinct. John McClean Design has offices in Florida and Los Angeles, and in today's episode, John talks to us about his superpower, which is organizing the systems and tools that he and his team utilize to manage their projects from two locations in two different time zones. Tune in now, to learn how to set your firm up with a strong foundation.
John McClain is an accomplished interior designer who has turned his lifetime passion for interior design into an opportunity to do the same for others. Shortly after launching his career, John appeared on HGTV, which allowed his personality and design perspective to become visible to a larger audience. He then joined a prestigious interior design firm/furniture design company in Los Angeles, CA, which eventually led to him starting his own home furnishings company, John McClain Home.
John McClain Design is a well-crafted blend of John's past design experience, education, and innovative-forward thinking. His projects have received numerous awards and have appeared in many publications including Traditional Home and Elle Décor. John now also shares his passion for interior design through speaking engagements, television appearances, articles, and events. Listen in today, to find out what he has to share.
Facebook: John McClain Home
Go to A Well Designed Business to sign up for your trial with MyDoma Studio.
On November 1st, 2019, LuAnn will be speaking at the Portland Interior Design Society Chapter's event, the Elevate Conference. Then, the following week, on November 9th, 2019, she will be speaking at the thirtieth-anniversary celebration of the NKBA Portland Chapter. Both the IDS of Portland, Oregon, and the NKBA of Portland, Maine, are inviting you, the design professional, to join us! You don't have to be a member of IDS or NKBA to attend. Go to LuAnn's website, Luann Nigara, and click on the 'Attend A Live Event' tab to find the RSVP and registration info for these events. (And for any other event that LuAnn will be attending over the next few months.)
Welcome to another episode of our Window Treatment Friday series with LuAnn and Vita. In this series, we're talking about window treatment services and we're sharing some viable business models with you. We explain how you can incorporate a window treatment business into your interior design business and we help you find the business model that's the best fit for you. Today, we're continuing our conversation from the last episode in this series (# 462) where we outlined the framework for the 'Do It Yourself' model. In today's episode, we will be covering the 'Done For You' model, where the interior designer partners with a window treatment specialist. In this model, the interior designer is the primary creator of the vision and the plan, and takes care of the more fun aspects of the service, while all the 'behind the scenes' aspects are taken care of by the window treatment specialist. Listen in, to find out more.
Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives.
Vita and LuAnn have been getting some outstanding feedback about this series, so tune in today, to learn from them how to make window treatments a profitable center of revenue for your interior design firm.
Previous shows mentioned in this episode:
Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You can email her at email@example.com
To get the PDF with the Goodies from today's episode: Luann Nigara If you join LuAnn's mailing list, you can access any information that we have uploaded relating to all the previous episodes of the podcast via this link.
Welcome! Today, Christine Lin, the founder of San Francisco-based Form + Field, joins us on the show. Christine sent LuAnn an email a while back, explaining how well her brand new interior design firm is doing due to all the strategies and tactics she's learned from listening to the podcast. Christine really has a lot going on for herself. She's a multi-disciplinary creative with degrees in architecture, engineering, and business, from MIT and UC Berkeley. After spending a successful decade in the tech industry, she has now returned to her true passion of interior design. Christine's rigorous training in corporate and startup environments gave her expert communication, management, and execution skills. She brings these skills, together with her well-honed eye for seeking out new art, design, and architecture, to her firm and all her design projects. Listen in today, to find out what Christine has learned, and how she successfully applies these lessons to her business.
Form + Field creates original interiors that honor the identity, history, and surroundings of their clients. With an emphasis on art, architecture, and eclectic modernism, they cultivate every project as a partnership. Form + Field has been widely recognized by publications such as Domino, Rue, California Homes, and Hospitality Design. Tune in now, to hear Christine's story.
Website: Form And Field
Instagram: Form And Field
Pinterest: Form And Field
Previous shows mentioned in this episode:
At 10 am on October 10th, 2019, LuAnn will be at the Stanford Waterside Design District, in Connecticut for her free, full-day event. This event is co-sponsored by the Stanford Waterside Design District and Aspire Design and Home. Please join us there! You can find the RSVP on the EVENTS page of LuAnn's website. LuAnn Nigara
Welcome! We're bringing you this extra little episode of A Well-Designed Business today because, over the past months, many of you have told LuAnn that you don't know what the Power Talk Friday Tour is. And a number of you have expressed just how much you need it, after finding out what it's all about. In light of this, LuAnn decided to take some time to explain exactly what the Power Talk Friday Tour is. Tune in now, to find out!
Over the nearly forty years that LuAnn has been in business, she's learned a lot about creating a successful business from the deeper conversations she's had with other business owners. Almost every other owner of a thriving business that she's spoken to has had some or other sort of business coaching throughout their career. This is why LuAnn believes in business coaches and business coaching. And why she believes in business mentors and mentees, and business besties. In today's episode, she defines each of these roles, and she explains how all of this ties into the Power Talk Friday Tour. Listen in today, to find out what the Power Talk Friday Tour is, and how it happened.
To find the information about the next tour that's coming up, go to www.powertalkfriday.com.
If you'd like to find out if the Power Talk Friday Tour is right for you at this time, email LuAnn at firstname.lastname@example.org, put Power Talk Friday Tour in the subject line, leave your phone number, and LuAnn will call you within 24 hours.
Thank you to MyDoma Studio and Revel Woods for committing to sponsor every Power Talk Friday Tour!
Welcome to Power Talk Friday! We have Ashley Micciche, the CEO of True North Retirement Advisors, on the show with us today, and we're talking exit strategies. This is a very important topic because you will need an exit strategy when you get to the point in your business career where you begin thinking about whether your business is viable to sell, why you should sell it, how to sell it, and what it's worth. Everything you do in your business is about building it and setting yourself up for success. So, even if you've only been in business for a short while, you have no intention of selling in the foreseeable future, and you feel that your retirement is still a long way away, you will still benefit from this podcast. Listen in to find out more.
Ashley started her career as a financial advisor in 2007, after graduating, magna cum laude, with a bachelor of science degree in business finance, from Portland State University. True North Retirement Advisors is an independent financial advisory firm, located just outside of Portland Oregon, that manages two-hundred-and-thirty-million dollars in client assets. In today's episode, Ashley explains to us how she specializes in designing, building, and implementing business exit plans to help business owners secure their final and most important business decision- their exit strategy. Ashley's mission is to transition 300 small business owners successfully into retirement in ten years, so tune in today, to find out what she has to share about planning smartly for your future.
Previous episodes mentioned in the show:
Website: rue North Retirement Advisors
Facebook: rue North Retirement Advisors
LinkedIn: Ashley Micciche
LuAnn will be at the IDS Elevate Conference in Portland Oregon on Friday 1st November. RSVP link: ID Sport Land
Welcome to the show! We have another one of those rare shows today, where our guest bravely pulls back the curtain and talks to us openly about what it's like to be an entrepreneur, and to go through very tough times where everything is on the line. Taylor Spellman, the CEO and Creative Director of Taylor Spellman New York, previously appeared on the podcast in episode #106. She's back with us today to talk about an eye-opening lesson she recently learned about running a business. Taylor wanted to share this lesson with you so that you might not have to make the same mistake in your business. Tune in now, to learn something very important from Taylor.
Taylor is a #smart lady, and she's really funny too! Her firm specializes in a concierge level of project management. At any one time in her business, Taylor has upwards of fifty million dollars of real estate interior architecture and design under her direction, as well as all the press and the Bravo TV shows that she has. Tune in today, to hear about the grave challenge that she recently faced and overcame.
As CEO and Creative Director of Taylor Spellman New York, Taylor’s client-centric focus is bold and eclectic, showcasing the personality of the inhabitants of the spaces she creates. At any given moment, Taylor has upwards of fifty million dollars of real estate interior architecture and design under her direction. The firm specializes in a concierge level of project management with TSNY’s team of designers, contractors, and architects directing each phase of production from conception to completion at the top commercial, residential and new development properties throughout Manhattan and Brooklyn. Taylor has been featured in The Real Deal, Architectural Digest, The New York Times, E! News, Elle Décor and People Magazine in addition to hosting her own design show on BRAVO.
You can meet Taylor, in person, at High Point, with LuAnn, Sandra Funk, and Lori Paranjape, on Sunday, October 20th, 2019, at Suria, at 2 pm. This panel, titled Confidence Sells, is co-sponsored by MyDoma Studio and Suria.
Website: Taylor Spellman
Facebook: Taylor Spellman
Instagram: Taylor Spellman
Would you like to meet Luann in Connecticut on the 10th of October, 2019? This outstanding full-day event is co-sponsored by The Stanford Waterside Design District and Aspire Design and Home.
The first 100 RSVPs that also show up will receive a free copy of LuAnn's second book. To RSVP, go to Luann Nigara, and look for the event in the Events and Coaching tab.
Previous shows mentioned in this episode:
Welcome to Power Talk Friday! We have Nicole Heymer, the owner and founder of Curio Electro, back with us today. Nicole is our website designer and developer, she's our branding guru, and she's also a co-author and the book-cover designer for LuAnn's new book, A Well-Designed Business, The Power Talk Friday Experts, Volume One. Nicole's chapter in the book is about the questions you need to be asking yourself and your clients, to discover, establish, and make very clear what your brand is. In today's episode, she will be taking the concept of defining your brand a step further by explaining how to express the uniqueness of your brand in every aspect of your business and giving you an exercise to help you to get this done. Tune in now, to find out what Nicole has to teach you about visual branding, brand voice, and messaging.
Curio Electro was founded in 2011. It is the go-to for businesses seeking smart and practical digital branding that gets results. They are experts in curating your brand voice and finding the aspects of your business that will draw in new clients by creating compelling websites and thinking through what happens after everything goes live. The collaboration with Nicole and her team is outstanding, so even after the website has been built, she and her team continue to provide marketing materials and social media graphics. We truly respect Nicole for her expertise and her business acumen. Listen in today, to learn how to express the uniqueness of your brand in every aspect of your business.
Nicole Heymer is the founder of Curio Electro, a boutique creative agency specializing in intuitive branding, compelling design, and actionable plans. Since 2011, Curio Electro has worked within a multitude of industries and with a wide variety of clients at every stage in their development, from nationally known interior design firms to local craft breweries. Nicole's clear, practical take on creating a memorable brand has been featured in print, on podcasts, and as the framework for branding workshops. She is an active ASID Industry Partner and has served as the Editor of NJ ASID's Blueprint Magazine.
Website: Curio Electro
Instagram: Curio Electro
LinkedIn: Nicole Heymer
Facebook: Curio Electro
Nicole's Course for Interior Designers: Branding Discovery
Previous Episodes Mentioned in the Show:
Welcome to today's show, sponsored by Kravet Inc. We have the privilege today of having the Dallas-based interior designer, Jan Showers, join us on the show. As a successful entrepreneur, Jan understands the value of collaboration, which is a very important element of her business. In today's episode, she discusses her multi-faceted career, and she talks to us about the full lifestyle collection that she's created for Kravet, what it includes, and how her collaboration with Kravet came to be. Tune in now, to find out more!
Jan's career spans three decades, and during this time, she has received many of the highest honors awarded to design professionals. Her magazine credits include Architectural Digest, Elle Décor, Veranda, House Beautiful, InStyle, Traditional Home, British Home and Garden, Harper’s Bazaar, and Luxe. For the last five years, Architectural Digest has added Jan Showers and Associates to the AD100, their preeminent directory to the world of design. Jan has also written two books, Glamorous Rooms and the follow-up to that, called Glamorous Retreats. She's currently working on her third book, which is due to be released in the fall of 2020. Jan is truly one amazing lady! Listen in today, to hear about her insights and her reflections on her career.
Jan Showers is a Dallas based interior designer and has been designing for clients for over 25 years. Her magazine credits alone place her in the highest echelon of designers. Aside from Jan’s interior design business, her career spans three different businesses. Jan has a to-the-trade custom furniture line, Jan Showers Collection, which is sold in eight showrooms across the U.S. Showers also has an antique showroom in the Dallas Design District, where she sells vintage items, as well as her new collection, 1308 Collection.
Showers’ partnerships include a full lifestyle collection with Kravet Couture, a furniture collection with Kravet Furniture, which debuted at High Point 2019, a hand-knotted rug series for Moattar, Inc., a lighting series with L.A. based designer Joe Cariati and a cowhide rug collection for Kyle Bunting.
Jan has written two books: Glamorous Rooms and her follow-up, Glamorous Retreats, both published by Abrams. She is working on writing a third book with Abrams to be released in fall 2020.
Website: Jan Showers
Instagram: Jan Showers
Facebook: Jan Showers Associates
Twitter: Jan Showers
Previous shows mentioned in this episode:
LuAnn and Jan will be at the Kravet showroom in the Boston Design Center on Wednesday, Oct 2nd, 2019. Please join them there!
Welcome to Power Talk Friday! We are very happy to have Peter Lang, the Designer CPA, on the show with us today. Peter is one of the co-authors of LuAnn's book, A Well-Designed Business, The Power Talk Friday Experts. He wrote chapter two of the book, called 'Find The Best Accountant For Your Firm' because, as a creative, it can be really hard to lock down the financial side of your business. Today, Peter, who previously appeared in episode #349 of the podcast, talks to us about how he teaches designers to understand everything they really need to know about their finances. Listen in, to find out more.
Peter is The Designer CPA and he genuinely loves working exclusively with design professionals just like you. He has a really strong desire to help creatives, and his goal is to help you to become a confident partner with him around the financial side of your business. Peter is based in Rhode Island but he works remotely with designers all over the USA. Tune in now, to find out what he has to share.
Peter Lang is a Certified Public Accountant licensed in Rhode Island and Massachusetts. He is the founder of The Designer CPA, a CPA firm that works exclusively with business owners in the design industry. He has worked in public accounting since graduating from Providence College in 2002. After working for several larger size firms in Boston and Rhode Island, Peter realized his true passion was to start a firm that specifically focused on designers.
Peter currently resides in Rhode Island with his wife Carmen and their identical twin boys, William and Matthew. He enjoys running and golfing outside of work.
Website: The Designer CPA
Peter's Courses: Classes For Designers
Mydoma Studio: A Well Designed Business
Instagram: The Designer CPA
Facebook: The Designer CPA
Twitter: The Designer CPA
Previous Shows Mentioned:
Welcome! Today, Sara Lynn Brennan joins us on the show. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Eighteen months ago, Sara contacted LuAnn, telling her that she wanted to go to High Point Market, but she wasn't sure what to do or where to go. So LuAnn arranged to meet her there, and Sara spent two days with LuAnn and Sara Daniele, the CEO of Mydoma Studio, going from event to event, hanging out, talking, and allowing Sara to get to know some significant and influential people in the design industry. Since then, Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Listen in today, to find out what Sara has to share.
Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. In today's episode, Sara talks to us about the extra layer that she's added to her design business, and she explains how she's put the lessons that she's learned from the guests on the podcast into action. Tune in now, for more!
Sara Lynn Brennan is an award-winning Entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, North Carolina who specializes in Transitional Design. She and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable and stress-free design process, transforming and renovating homes from start to finish.
Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. Sara’s confident, unique and fearless approach to business and design make her an inspiration to those who work with and around her.
Sara is known for her recognizable “Romantic Transitional” design aesthetic, but her award-winning design team is not just about creating pretty spaces. It is Sara’s mission to educate and expose clients to the beauty and functionality of transitional design. She and her team pride themselves on creating practical, beautiful, and timeless homes that families can really LIVE in for years to come.
Website: Sara Lynn Brennan
Design Packages and Free E-Book: Sara Brennan
Blog Post: Luann Nigara Baby Designer
FB: Sara Brennan
Previous shows mentioned in this episode:
Welcome to another episode of Window Treatment Friday, with LuAnn and her friend and co-host, Vita. Since starting the WTF series, they have been getting lots of emails from designers, asking questions related to their businesses. Finding the best business model for window treatment services was at the top of the list, so in today's episode, we will be outlining the framework for the 'Do It Yourself Model'. In this model, the designer takes all the risk and the responsibility- but gets all the money. In the following episodes, we will share different business models, so that you can choose the one that's the best fit for you. Today's show is an important one, so tune in now, to find out more!
Vita is a class-act lady! She's the CEO and founder of Vitalia Inc., which is your workroom and your partner for custom window treatments in the Philadelphia Metro area. Vita has been taking the lead in responding to all the emails and having the conversations with you, the listeners, about the things that really matter the most to you. After getting all your feedback to the first two episodes in this series, it made a lot of sense to address some of the more pressing topics that are on your minds. Listen in today, to find out what Vita and LuAnn have to say about finding the best business model for your window treatment services.
On September 23rd, the Window Works showroom, in Livingstone, New Jersey is re-igniting and kicking off the Lunch and Learn events for the season. The first Lunch and Learn event for the season is called Showroom Showdown.
LuAnn and Vita will be presenting Demystifying Window Treatments For Interior Designers, at The Design Trade Resources Showroom, in Devon, Pennsylvania, on September 24th at 12 pm. This event is free and it is sponsored by Stout Fabrics. RSVP at email@example.com.
To learn more about working with Vita and Vitalia Inc: Vitalia Inc
To learn more about working with Window Works: windowworks-nj.com
To learn more about WTF on A Well-Designed Business®️: Luann Nigara
To attend our upcoming event in PA, De-Mystifying Window Treatments go to firstname.lastname@example.org
To learn more about the Interior Design Society
To learn more about Stout: Stout.com
Welcome to another episode of our Design Biz Live series with Corey Klassen and Judith Neary! Today, Corey and Judith will be discussing five fatal errors that people tend to make in their businesses. Judith and Corey run their own design firms and they have both had years of experience in the design industry, so they know what it takes to create a successful business, and they understand what you need to do to avoid the pitfalls. Listen in today, to get their expert advice.
Corey is the owner of Corey Klassen Interior design, based in Vancouver. He provides professional interior design services for residential and commercial interior design projects while specializing in high-end kitchen and bath projects. Judith owns Roadside Attraction Design Studio, based in Vashon Island, Washington. She provides professional design services for kitchens, baths, and other fun living spaces. Tune in now, to find out how to avoid making these five fatal errors in your interior design business.
Goodies Link: Luann Nigara
Corey's Website: Corey Klassen
Judith's Website: Road Side Attraction Studio
Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share!
Fred Berns is a coach and a copywriter, and he brings more than twenty-five years of experience to the table, helping designers from Dallas to Dubai create their online profiles, their websites, and social media copy for their blogs, their marketing forms, and whatever else they may require. Fred offers a wide selection of coaching services, ranging from his High-Performance Coaching Program to his Bio-Briefing, and his Website Onceover. Tune in now, to find out more!
Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide.
Fred has more than 25 years experience training design professionals from Dallas to Dubai and creating their online profiles, website, and social media copy, blogs, and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High-Performance Coaching Program to his Bio Briefing and Website Onceover.
As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals.
Fred focuses on his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively.
He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS, and IFDA.
Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media. He also is a frequent guest on design industry podcasts.
His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million-dollar marketing on a shoestring budget.
Fred’s clients today benefit from the communication and copywriting skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus.
Fred's Website: Interior Design Business
If you'd like help with your personal promotion profile, go to Bio Briefing
Previous episodes mentioned in the show:
Fred's Previous Episodes on A Well-Designed Business ®:
Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what Dennis has to share about the shifts that are happening within our industry.
The Business of Home Podcast is a production of Business of Home which, for the past ten years, has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals, including residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. With a career in marketing, advertising, and business development in the home furnishings space that spans more than 20 years, Dennis has helped some of the finest companies in the industry to manage their teams and grow their brands. Tune in now, to find out how to lean into the changes that are coming.
Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs, and creatives. He is also the vice president of sales and marketing at luxury textiles company Castel.
With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, Scully has helped some of the finest companies in the industry to manage their teams and grow their brands.
After wrapping up his tenure as the President of the luxury custom upholstery company Avery Boardman, Dennis returned to Business of Home, where he had previously served as the V.P. of Business Development. This time it was to launch a new column for the site, Market Report, based on Scully’s financial insights, as well as a business-focused podcast, Business of Home.
Dennis began his career in the homeworld running a small retail advertising agency that created branding and marketing campaigns for many of New York’s great furniture retailers of the day. As the grandson of the founders of Scully & Scully on Park Avenue, New York retail was a world he knew well.
He later joined the luxury kitchen and bath company Waterworks, ultimately serving as the New York Director of Sales and Marketing. From there he landed a job at Condé Nast, joining the launch team of Domino Magazine as its Home Furnishing Director.
Dennis worked with the luxury textile brand Twill as Sales and Marketing Director, and he later worked with the Chicago-based interior designer who founded Twill, Suzanne Lovell.
He joined Castel in May of 2018 to help them launch their first-ever flagship showroom in New York City’s famed D&D Building.
Business of Home:
For 10 years, Business of Home has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals—residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs.
BOH has built a loyal national and international subscriber base of more than 100,000 professionals, for whom it is the go-to source for top-notch industry reporting, trade show guides, job openings, event listings, expert sourcing, educational seminars.
Our tagline “Home is Everywhere” emphasizes that home, the fastest-growing category in the economy, encompasses all of the spaces—private and public—that surround us.--
Event: Future Of Home
Website: Business Of Home
Previous shows mentioned in this episode:
Welcome to today's episode! We have a very special show for you, sponsored by Savour Partnership, which is owned by principals Leslie Carothers and Sam Henderson. Leslie and Sam both appeared previously in episode #209 when they first launched their company and they spoke to us about the importance of email marketing. Today, Leslie joins us. She is a visionary who has had a significant impact on our industry and she really knows how to help designers pivot and then come out of the change far stronger than ever before. Currently, Leslie and Sam have a new mission- to create awareness around the changes that are happening within the design industry and to help designers thrive in this new environment. Whether you are an interior designer, a retailer, or a brand, Leslie and Sam have the answers to successfully navigating the changes that are coming. Tune in today, to find out what Leslie has to share.
Leslie's strengths are in strategic planning, online copyrighting, social media campaign execution, content marketing, and advertising. Sam's strengths lie in graphic design, video production, and e-commerce photography. Listen in today, to find out about this dynamic partnership, which is fully committed to helping you understand that you need to build and design wealth right into your interior design business.
Info on Savour:
Leslie Carothers and Sam Henderson, Savour Partnership's principals, came together to form their business collaboration based on their complementary strengths: Sam's in graphic design, video production and e-commerce photography and Leslie's in strategic planning, online copywriting, and social media campaign execution, content marketing, and advertising.
They are convinced that beautiful design in online visual communications is a key competitive advantage and helps businesses build a valuable business asset with long term financial value.
Savour Partnership produces magazine quality, custom-designed, downloadable e-publications, each of which can include ( but doesn't have to include) affiliate marketing links to help businesses generate revenue 24/7.
Our publications help our clients: 1. Elevate the visual experience of their brand, online, to help them gain a competitive advantage. 2. Build their email lists. 3. Build a sellable business asset. As income is generated 24/7 via our beautifully presented affiliate product links, a recurring revenue stream is created. As this revenue stream increases over time, it leads to a financially valuable, sellable business asset.
Our service packages include options for:
Affiliate marketing set up and training.
Uniquely branded 3-5 page magazines, (scroll to Package 2 and click to see our brochure) to use as free email opt-ins to help build your company's email list.
Completely custom branded downloadable catalogs, e-books, online magazines, look books, portfolios, of any size. These can include video, custom animations, etc. ( see an example of a custom magazine Sam designed, here. )
Custom media kits.
Previous episodes mentioned in this show:
Website: Savour Partnership
Instagram: Savour Partnership
Facebook: Savour Partnership
Leslie's email - email@example.com
Leslie's very comprehensive online course, called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income, is available to you for only $297 if you go to Design Wealth and use the code LUANN. (The normal price is $497)