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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: August, 2019
Aug 30, 2019

Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share!

Fred Berns is a coach and a copywriter, and he brings more than twenty-five years of experience to the table, helping designers from Dallas to Dubai create their online profiles, their websites, and social media copy for their blogs, their marketing forms, and whatever else they may require. Fred offers a wide selection of coaching services, ranging from his High-Performance Coaching Program to his Bio-Briefing, and his Website Onceover. Tune in now, to find out more!

Show Highlights:

  • Fred talks about his passion for helping designers to avoid leaving money on the table.
  • It costs five times more to attract a new customer than it does to retain an existing one.
  • It's your fault if your client does not know all that you can do.
  • It's so much nicer to work with people you've worked with before.
  • Learning to develop partnerships with your clients.
  • Fred shares a great marketing strategy.
  • Expanding your marketing network.
  • Sending out a "Guess what" email to your clients.
  • Planting the seeds of long-term relationships with your clients.
  • Dealing with conflict in the best possible way.
  • It's not about the quantity of your client relationships. It's about the quality of your relationships.

Fred's Bio:

Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide.

Fred has more than 25 years experience training design professionals from Dallas to Dubai and creating their online profiles, website, and social media copy, blogs, and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High-Performance Coaching Program to his Bio Briefing and Website Onceover.

As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals.

Fred focuses on his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively.

He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS, and IFDA.

Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media.  He also is a frequent guest on design industry podcasts.

His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million-dollar marketing on a shoestring budget.

Fred’s clients today benefit from the communication and copywriting skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus.

Links:

Fred's Website: Interior Design Business

If you'd like help with your personal promotion profile, go to Bio Briefing

A Well-Designed Business®️: The Power Talk Friday Experts

Sales for Creatives

Article Trade Program: Well Designed Article

Previous episodes mentioned in the show:

Fred's Previous Episodes on A Well-Designed Business ®:

#22#48#96#174#226#289#337#393

Lee Cockerell #222

 

Aug 27, 2019

Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what Dennis has to share about the shifts that are happening within our industry.

The Business of Home Podcast is a production of Business of Home which, for the past ten years, has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals, including residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. With a career in marketing, advertising, and business development in the home furnishings space that spans more than 20 years, Dennis has helped some of the finest companies in the industry to manage their teams and grow their brands. Tune in now, to find out how to lean into the changes that are coming.

Show Highlights:

  • Technology is changing everything!
  • The design industry is adjusting to what today's customer is looking for.
  • Dennis shares one of his core beliefs.
  • People are more excited about design right now than ever before.
  • You need to think about what you're bringing to your clients that they cannot get online.
  • Designers today have to work even harder at educating their would-be clients about their talents and value.
  • The undeniable issue around technology is the impact that it's going to have on all our lives and all of our businesses. So we need to figure out how we are going to deal with it.
  • The incredible new workspace that Kravet has created to support the way that designers are now doing their business.
  • Learning to run with the way that technology is going.
  • It's worth experimenting with new and improved ways of doing things.
  • It's challenging today to know where and how to put your message forward.
  • Material Bank is a great example of a company that has taken the initiative to change with the times.
  • Designers have not yet made the complete shift into the world of e-commerce.
  • Designers need to understand that although there are pros and cons to technology, it is here, and it's going to keep coming our way with more innovations, at an ever-increasing pace.
  • You, as a designer, need to know who you are, and you need to be confident with your skills and keep on honing them.
  • Learning to lean into the changes that are coming.
  • Things are shifting so quickly that if you don't keep up with the change you will end up going backward.

Bio:

Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs, and creatives. He is also the vice president of sales and marketing at luxury textiles company Castel.

With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, Scully has helped some of the finest companies in the industry to manage their teams and grow their brands.

After wrapping up his tenure as the President of the luxury custom upholstery company Avery Boardman, Dennis returned to Business of Home, where he had previously served as the V.P. of Business Development.  This time it was to launch a new column for the site, Market Report, based on Scully’s financial insights, as well as a business-focused podcast, Business of Home.

Dennis began his career in the homeworld running a small retail advertising agency that created branding and marketing campaigns for many of New York’s great furniture retailers of the day.  As the grandson of the founders of Scully & Scully on Park Avenue, New York retail was a world he knew well.

He later joined the luxury kitchen and bath company Waterworks, ultimately serving as the New York Director of Sales and Marketing.  From there he landed a job at Condé Nast, joining the launch team of Domino Magazine as its Home Furnishing Director.

Dennis worked with the luxury textile brand Twill as Sales and Marketing Director, and he later worked with the Chicago-based interior designer who founded Twill, Suzanne Lovell.

He joined Castel in May of 2018 to help them launch their first-ever flagship showroom in New York City’s famed D&D Building.

Business of Home:

For 10 years, Business of Home has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals—residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs.

BOH has built a loyal national and international subscriber base of more than 100,000 professionals, for whom it is the go-to source for top-notch industry reporting, trade show guides, job openings, event listings, expert sourcing, educational seminars.

Our tagline “Home is Everywhere” emphasizes that home, the fastest-growing category in the economy, encompasses all of the spaces—private and public—that surround us.--

Links:

Event: Future Of Home

Website: Business Of Home

Instagram: @dennisscully

Previous shows mentioned in this episode:

Jesse Lazarus #446

Jean Brownhill # 422

Anna Brockway #79, #186

Nicole Gibbons # 411

Aug 23, 2019

Welcome to today's episode! We have a very special show for you, sponsored by Savour Partnership, which is owned by principals Leslie Carothers and Sam Henderson. Leslie and Sam both appeared previously in episode #209 when they first launched their company and they spoke to us about the importance of email marketing. Today, Leslie joins us. She is a visionary who has had a significant impact on our industry and she really knows how to help designers pivot and then come out of the change far stronger than ever before. Currently, Leslie and Sam have a new mission- to create awareness around the changes that are happening within the design industry and to help designers thrive in this new environment. Whether you are an interior designer, a retailer, or a brand, Leslie and Sam have the answers to successfully navigating the changes that are coming. Tune in today, to find out what Leslie has to share.

Leslie's strengths are in strategic planning, online copyrighting, social media campaign execution, content marketing, and advertising.  Sam's strengths lie in graphic design, video production, and e-commerce photography. Listen in today, to find out about this dynamic partnership, which is fully committed to helping you understand that you need to build and design wealth right into your interior design business.

Show Highlights:

  • Taking e-commerce matters into your own hands by designing wealth into your website.
  • There are ways to continue making money selling products one-on-one to clients.
  • Leslie invites you to join her Design Wealth Facebook group. Design Wealth
  • Leslie explains how to design wealth into your website.
  • Leslie talks about how you can thrive with the changes.
  • Building your business from the foundation.
  • Why you need to have digital products available on your website.
  • Creating your own online magazine is a great way to make money.
  • Leslie talks about her business partner, Sam, who is a master graphic designer.
  • The products that Leslie and Sam provide for their clients.
  • To see the fabulous mini-magazine that Leslie and Sam created for Window Works, go to Window Works.
  • Leslie explains how her Email Opt-in Mini Magazine will help you make money.
  • Making a little extra with affiliate marketing.
  • About Leslie's special offer for her very comprehensive online course called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income.

Info on Savour:

Leslie Carothers and Sam Henderson, Savour Partnership's principals, came together to form their business collaboration based on their complementary strengths: Sam's in graphic design, video production and e-commerce photography and Leslie's in strategic planning, online copywriting, and social media campaign execution, content marketing, and advertising.

They are convinced that beautiful design in online visual communications is a key competitive advantage and helps businesses build a valuable business asset with long term financial value.

Savour Partnership produces magazine quality, custom-designed, downloadable e-publications, each of which can include ( but doesn't have to include) affiliate marketing links to help businesses generate revenue 24/7.

Our publications help our clients: 1. Elevate the visual experience of their brand, online, to help them gain a competitive advantage. 2. Build their email lists. 3. Build a sellable business asset. As income is generated 24/7  via our beautifully presented affiliate product links, a recurring revenue stream is created. As this revenue stream increases over time, it leads to a financially valuable, sellable business asset. 

Our service packages include options for:

Affiliate marketing set up and training.

Uniquely branded 3-5 page magazines, (scroll to Package 2 and click to see our brochure) to use as free email opt-ins to help build your company's email list.

Completely custom branded downloadable catalogs, e-books, online magazines, look books, portfolios, of any size. These can include video, custom animations, etc. ( see an example of a custom magazine Sam designed,  here. )

 Custom e-newsletters.

 Custom media kits.

Previous episodes mentioned in this show:

Megan Molten #455

Brea Hammil

Carla Aston #242

Leslie Price #413

Links:

Website: Savour Partnership

Instagram: Savour Partnership

Facebook: Savour Partnership

Groups: Design Wealth

Price Style and Design

Leslie's email - leslie@savourpartnership.com

Leslie's very comprehensive online course, called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income, is available to you for only $297 if you go to Design Wealth and use the code LUANN. (The normal price is $497)

Aug 20, 2019

Welcome! Today, Dane Austin, of Dane Austin Design, joins us on the show. Dane founded his award-winning, full-service interior design firm, which specializes in luxury residential interiors throughout New England and North America, in 2009.

Dane has a signature design process, which he calls the Dane Austin Design. He created this highly-organized process because he truly understands the value in building profit centers around creating packages. This customer-driven plan delivers custom solutions for full-service, turnkey projects and Dane uses the packages feature from Mydoma Studio to explain, quantify, and smoothly sell his services to his clients. Listen in, to hear what Dane has to share on the show today.

Dane is the artist, interior design his medium, and the client his muse. Today, we have a conversation with him about finding yourself, both as an individual and as a business person. He talks to us about how he found his Fred Berns 'only', about the significance of the ladybugs on his website, and about finding your voice within your career journey. Dane is a delightful, warm, and generous person, so tune in today, and enjoy this opportunity to get to know him!

Show Highlights:

  • It takes time to figure out who you really are.
  • It's important to dress the part.
  • Your attitude is the most crucial thing.
  • A lot goes into making your way to the top in the design industry.
  • The human connection matters the most in the end.
  • Helping each other be better and grow.
  • Dane discusses his approach to his work.
  • Bold and daring use of color really works for Dane.
  • Identifying a thread through all his projects.
  • Marketing yourself in a way that will attract the people you'd really like to be working with.
  • Investing in really good images is very important.
  • Finding the right element to create the wow factor.
  • Delivering beyond the level of the client's imagination.

Previous shows mentioned in this episode:

Nicole Heymer - Curio Electro #125 and #317

Nate Berkus - #433 

Links:

Dane Austin Design

Email: Dane Austin Design

Facebook: Dane Austin Design

Instagram: A Colorfull Life

Twitter: Dane Austin Design

Ask me anything” coaching Strategy Session

Aug 16, 2019

Welcome to the second episode of Window Treatment Friday! Starting this new series has rekindled a lot of excitement for LuAnn around window treatments! And she and Vita are both very excited to share with you that on the 24th of September, at the Design Trade Resources in Devon, Pennsylvania, they will be presenting a Continuing Education Unit, sponsored by Stout, on demystifying window treatments for interior designers. In today's episode, this dynamic duo will be discussing the pros and cons of using custom, versus ready-made window treatments. This show will set the scene for all the following episodes of WTF, so tune in now, to find out more!

Vitalia (Vita for short) Vygovska is the award-winning window treatment specialist.  Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done. Listen in today, to hear what LuAnn and Vita have to share with you.

Show Highlights:

  • Vita explains the main differences are between custom and ready-made window treatments.
  • Custom is not necessarily the only way to go because different situations call for different things.
  • When you would use ready-made, rather than custom window treatments.
  • The way that Vita supports the designers she works with.
  • When you would need to use custom window treatments.
  • When the budget allows for it, custom will always be the better choice.
  • Leading the conversation with your client to where you want it to go.
  • Why most interior designers would prefer to do only custom window treatments.
  • Some important things designers need to be aware of when they're faced with a situation where they have to use ready-made window treatments.
  • Ready-made drapes often take a lot of work to make them look like the picture on the package.
  • Some ways to improve ready-made drapery.

Links:

To learn more about working with Vita and Vitalia Inc: Vitalia Inc  

To learn more about working with Window Works: Window Works  

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting: IWCE

To learn about the WCAA (Window Coverings Association of America) WCAA

To learn about Exciting Windows

To attend our upcoming event in PA, De-Mystifying Window Treatments go to: events@designertraderesources.com

Facebook: Vitalia Inc

Instagram: Vitalia_inc

LuAnn's website: Luann Nigara

LuAnn's email: info@luannnigara.com

The information about the upcoming CEU on the 24th of September, at the Design Trade Resources in Devon, Pennsylvania, will be on Luann's website, under 'Events and Coaching'.

Aug 13, 2019

Welcome! Today we are really excited to have Megan Molten on the show with us. Megan reached out to LuAnn in an email a while ago, telling her that she learned everything she knows about the business of interior design from this show, and it's changed her life. She went on to explain that after twelve years of being in health-care sales and having listened to the podcast every day for the last year, she finally quit her day job to become an interior designer. Listen in today, to hear Megan's story.

Before quitting her job, Megan managed to have an incredible 29 interior design clients on the side, over six months, while still working full-time, for fifty hours a week! Now, a year later, she has a full-time business manager, a full-time designer, she has leased warehouse space, she has a studio space, she has an e-commerce business, and she has 19 000 followers on Instagram! In her first year, Megan brought in $600 000 in revenue, and she also planned her wedding and got married last May! She has been featured on eighteen different sites, from Serena and Lily to Apartment Therapy and Bungalow. Megan has achieved all of this because she truly understands that to make her dreams a reality, she has to actually do the things that she learned from the different guests on this show. In today's episode, she talks to us about the things she learned and how she's applied them. Tune in now, to find out more!

Show Highlights:

  • Megan talks to us about the moment that she finally decided to quit her day job.
  • It all began with social media, with Instagram in particular, for Megan.
  • One of the first things that Megan did was to hire a photographer.
  • Starting afresh, both professionally and personally.
  • Having the support of her entrepreneurial parents really helped Megan a lot.
  • Do what you do best, and outsource the rest.
  • Making her first hire was one of the best decisions Megan has ever made.
  • E-commerce makes so much sense but it really takes a lot of work.
  • Using the services of a purchasing agent.
  • Having conversations and making connections.
  • The importance of finding the blind spots in your processes.

Bio:

Megan's love for all things interiors has been around for as long as she can remember and soon became a reality after she purchased her first home in Charleston, South Carolina and started the design process herself. She began sharing with the world all of her favorite finds and amazing transformations on social media and the world responded! It was this incredible response to Megan's designs that encouraged her to start helping friends, then friends of friends and eventually clients transform their spaces too. This exciting new "hobby" she devoted every hour to while not working her very full-time job in medical sales quickly turned into a business. She quit her 12-year career in corporate America to chase a dream-a dream that was her true passion in life-helping others achieve beautiful spaces they love.  Her passion for light and airy design, go-getter attitude and attention to detail has quickly created a strong following and brand for #designsbymeganmolten and she can't wait to continue to watch her big dream grow!

Links:

Megan's email: megan@meganmolten.com

Website: Megan Molten

Shop: Megan Molten Shop

Instagram: Megan Molten

Facebook: Megan Molten

Pinterest: Megan Molten

Houzz:  Designs By Megan Molten

Previous shows mentioned in this episode:

Shea McGee #236

Cheryl Luckett - Dwell by Cheryl #291 and #397

Aug 9, 2019

Welcome to Power Talk Friday! Jamie Lieberman is with us today. Jamie is an attorney, a podcaster, and an entrepreneur. She is also the owner and founder of Hashtag Legal, and she's dedicated to making the legal field accessible to creative professionals just like you. Jamie is down-to-earth, easy to get along with, and she is passionate about sharing the message that legal doesn't have to be scary. Listen in today, to find out how and why she does this.

Jamie draws on her experience working with influencer marketing professionals, creatives, business owners, and interior designers, to help and protect them as they grow their businesses. She leads an all-female virtual team with a focus on providing clients with advice on all kinds of subjects, like intellectual property, contracts, privacy, FTC, and general business law, as well as negotiation strategies. Jamie is the co-host of the Fear Less Business Podcast and she's an outstanding speaker with tons of energy! There are so many insights to be gained from today's conversation. Tune in now, to find out how to gracefully dismantle a business partnership, keep your eyes wide open, and make sure that your contracts and agreements are all clear.

Show Highlights:

  • Daniele Liss (#171) used to be Jamie's partner in Hashtag Legal.
  • Jamie really gets the intricacies of running a creative business.
  • Jamie makes it very easy for people to access her talents.
  • Managing the challenging nuances of running an interior design business.
  • Everything changes when money comes into play.
  • Negotiating towards a common goal, which is building a successful business.
  • Partnership agreements can be changed.
  • Covering vendor liability could put designers at risk.
  • A contract is actually a gift, it's not a bad thing.
  • It's perfectly acceptable to negotiate a contract before signing it.
  • You have to learn from the things that come up.
  • It's all about clear communication.
  • Jamie is learning from her clients all the time. She likes it when her clients challenge her.

Previous episodes mentioned in this show:

Daniele Liss #171

Amanda Berlin #420

Jenny Maddon #332

Peter Lang- The Designer CPA #349

Tori Alexander #445

Links:

Jamie's website: Hashtag Legal

Jamie's email: jamie@hashtag-legal.com

Jamie on Instagram: Hashtag-legal

Jamie on Facebook

Jamie on Linked-In

Aug 6, 2019

Welcome to the show! Today, Carolyn Flannery, the principal of Carolyn Rebuffel Designs joins us on the show. Apart from designing interiors, Carolyn also heads up Workroom C, a textile company which offers pillows, drapery, bespoke soft goods, and fabric by the yard. Carolyn built her design business in a rather unusual way and she has a really organized approach to running it. In today's episode, she shares with us how she intentionally focuses on families with children, who understand the value of having family-friendly spaces with durable, multi-functional furnishings which are also beautiful. Listen in today, to hear about Carolyn, her business, and how she markets specifically to her ideal clients, using one strategy that has been keeping her pipeline full for more than 10 years.

With over a decade of hospitality experience under her belt, Principal Designer Carolyn Rebuffel Flannery brings a thoughtful approach to each project she completes. At her namesake design firm, established in 2006, Carolyn believes that your home should be a retreat that provides you with a sense of ease and calm. After building a career as an antique store owner, buyer, and merchandiser, Carolyn transitioned to interior design, crafting practical yet beautiful interiors that reflect her clients' unique lifestyles.

As a mother of four, Carolyn understands the value of creating family-friendly spaces with durable, multi-functional furnishings. Her work highlights unconventional lighting, savvy design solutions, and a healthy mix of high and low pieces. In addition to designing artful interiors, Carolyn helms WorkRoom C, a textile company that offers fabric by the yard, pillows, drapery, and bespoke soft goods. She holds a BA in Art History from the University of California, Santa Barbara, and a MPS in Hotel Administration from Cornell University. Tune in now to find out more.

Show Highlights:

  • How Carolyn started with her unusual business strategy.
  • Carolyn explains her free, and her paid consultation processes.
  • Carolyn has grown her business so that she's in a position to direct it in any way that she chooses.
  • It's not always the swankiest private schools that make the best clients for Carolyn.
  • Some clients tend to experience some fear when using the services of an interior designer for the first time.
  • Being really clear when explaining your processes and pricing to new clients.
  • Staying on track with the amount of time that's been allocated for a consultation.
  • You don't have to have children to be able to tap into the schools' PTA donation market.
  • It may take some time to tap into Carolyn's kind of market.
  • Carolyn talks about how she started with the fabrics that she's designing.
  • The complicated reality of providing exactly what clients want.
  • What Carolyn learned from Amy Flurry about PR.
  • You have to have an intention behind everything that you do in your business.

Other episodes mentioned in this show:

Amy Flurry #108 and #323

Andrew Joseph # 39

 Krista Coupar #24 #45 #60 #81 #150

Links:

Carolyn Rebuffel Designs: Workroom C

WorkRoom C

Aug 2, 2019

Welcome to Power Talk Friday! Today's show is a special episode, sponsored by American OEM,  one of our nation's leading hardwood flooring manufacturers.

We're really fortunate to have Allie Finkell, the executive vice president of American OEM, with us on the show. This past spring, Allie and American OEM asked Revel Woods to invite several designers for a tour of their factory in Nashville. LuAnn and Vin were lucky enough to be included. This remarkable Tennessee-based factory is called the Prison Industry Enterprise because it operates within a penitentiary. In today's episode, Allie talks about their unique prison-based business model, she gives us a breakdown of the difference between hardwood floors made in the US and those made in China, and she discusses the relationship that American OEM has with Revel Woods, and why and how that had brought Allie and LuAnn together. Listen in today, to find out what Allie has to share about this unusual enterprise.

Allie is known as royalty in the wood flooring industry because she is the great-granddaughter of L. W. Anderson, who was the founder of Anderson Hardwood Floors, and she has spent her life immersed in the hardwood flooring industry. Following early career sales and marketing experience in New York City, Allie eventually joined the family business, taking on a sales position covering the Northeastern US. During that time, Anderson was acquired by Shaw Industries, and Allie helped lead the introduction of hardwood, laminate, ceramic and vinyl into Shaw’s commercial product offering. In 2013, Allie took on the role of Director of Marketing for Mohawk Industries, building another commercial hard surface program from the ground up.

Allie followed her family roots back to hardwood in 2014 when she joined American OEM as executive vice president, helping grow the Anderson-Finkell legacy of beautiful, enduring American-made flooring for the next generation.

A graduate of Furman University, Allie holds a bachelor’s degree in Economics. Tune in now, for more!

Show Highlights:

  • Allie talks about the remarkable prison industry enterprise.
  • How hardwood floors are made within a prison environment.
  • The benefits of this unique business model to all concerned.
  • How the landscape of the hardwood flooring industry has changed over the last ten to fifteen years.
  • The way that the Chinese have begun to erode the hardwood flooring industry.
  • The difference between the quality of the Chinese and the American product.
  • Allie discusses the quality of the product that her company produces.
  • The difference between hardwood and LVT flooring.
  • Some things that designers could ask builders about hardwood flooring.
  • Character does not have to mean rustic.
  • Designers can purchase American OEM flooring via Revel Woods.
  • Allie explains what makes Revel Woods so special.
  • Hearth Wood is Allie's family flagship brand. It's her family's way to leverage their history and continue their legacy in the industry.

Previous shows mentioned in this episode:

John Dupra of Revel Woods #329

Links:

Revel Woods

American OEM

Hearth Wood Floors

Instagram - Revel Woods

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