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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Sep 17, 2019

Welcome to today's show, sponsored by Kravet Inc. We have the privilege today of having the Dallas-based interior designer, Jan Showers, join us on the show. As a successful entrepreneur, Jan understands the value of collaboration, which is a very important element of her business. In today's episode, she discusses her multi-faceted career, and she talks to us about the full lifestyle collection that she's created for Kravet, what it includes, and how her collaboration with Kravet came to be. Tune in now, to find out more!

Jan's career spans three decades, and during this time, she has received many of the highest honors awarded to design professionals. Her magazine credits include Architectural Digest, Elle Décor, Veranda, House Beautiful, InStyle, Traditional Home, British Home and Garden, Harper’s Bazaar, and Luxe. For the last five years, Architectural Digest has added Jan Showers and Associates to the AD100, their preeminent directory to the world of design. Jan has also written two books, Glamorous Rooms and the follow-up to that, called Glamorous Retreats. She's currently working on her third book, which is due to be released in the fall of 2020. Jan is truly one amazing lady! Listen in today, to hear about her insights and her reflections on her career.

Show Highlights:

  • Working hard, getting published, and having great photographs are all key to being noticed for the Architectural Digest's AD100.
  • Where the inspiration for her book came from.
  • The most challenging part of her business.
  • Twenty years ago, Jan couldn't find what she wanted in the trade showrooms so she began creating a collection of her own, the Jan Showers Collection.
  • Being prepared to get lucky!
  • To do what Jan has done, you'd need to have strong systems in place, and an amazing team behind you.
  • Jan talks about her collaboration with Kravet.
  • Jan's impressive portfolio supplied most of the photographs for her book.
  • Jan's third book, Glamorous Living, is coming out in September of next year.
  • How Jan's mother influenced her life and career.
  • High-level clients expect and deserve perfection.
  • Jan discusses her history with Kravet.
  • It's a good idea to start out working for someone else or to have a mentor.
  • Jan shares her key to success.

Bio:

Jan Showers is a Dallas based interior designer and has been designing for clients for over 25 years. Her magazine credits alone place her in the highest echelon of designers. Aside from Jan’s interior design business, her career spans three different businesses. Jan has a to-the-trade custom furniture line, Jan Showers Collection, which is sold in eight showrooms across the U.S. Showers also has an antique showroom in the Dallas Design District, where she sells vintage items, as well as her new collection, 1308 Collection.

Showers’ partnerships include a full lifestyle collection with Kravet Couture, a furniture collection with Kravet Furniture, which debuted at High Point 2019, a hand-knotted rug series for Moattar, Inc., a lighting series with L.A. based designer Joe Cariati and a cowhide rug collection for Kyle Bunting.

Jan has written two books: Glamorous Rooms and her follow-up, Glamorous Retreats, both published by Abrams. She is working on writing a third book with Abrams to be released in fall 2020.

Links:

Website: Jan Showers

Jan Showers & Kravet Inc

Instagram: Jan Showers

Facebook: Jan Showers Associates

Twitter: Jan Showers

Glamorous Rooms

Glamorous Retreats

Previous shows mentioned in this episode:

Joe Cariati #197

Nate Berkus #433

Candice Olson #74

LuAnn and Jan will be at the Kravet showroom in the Boston Design Center on Wednesday, Oct 2nd, 2019. Please join them there!

Sep 13, 2019

Welcome to Power Talk Friday! We are very happy to have Peter Lang, the Designer CPA, on the show with us today. Peter is one of the co-authors of LuAnn's book, A Well-Designed Business, The Power Talk Friday Experts. He wrote chapter two of the book, called 'Find The Best Accountant For Your Firm' because, as a creative, it can be really hard to lock down the financial side of your business. Today, Peter, who previously appeared in episode #349 of the podcast, talks to us about how he teaches designers to understand everything they really need to know about their finances. Listen in, to find out more.

Peter is The Designer CPA and he genuinely loves working exclusively with design professionals just like you. He has a really strong desire to help creatives, and his goal is to help you to become a confident partner with him around the financial side of your business. Peter is based in Rhode Island but he works remotely with designers all over the USA. Tune in now, to find out what he has to share. 

Show Highlights:

  • Peter and LuAnn are going to be doing Power Talk Friday together, at High Point, in October of this year.
  • What Peter learned from the LuAnn Live event, last March.
  • Having a great team does not mean that you should stop paying attention to your business.
  • How Peter started teaching people about the right way to be looking at their finances.
  • Why Peter won't work with certain people.
  • Peter chooses to work with people who care.
  • Peter talks about the different classes he teaches.
  • The design industry is not straightforward when it comes down to finances. Peter understands this and he teaches you how to run your books accordingly.
  • You want everyone on your team to be on the same page.
  • Peter explains what his second course is all about, and how it was created specifically for the design industry.
  • How these courses will prevent you from becoming marginalized by your CPA.
  • Peter teaches you what you need to know about taxes.
  • About the next course that Peter will be doing.
  • About LuAnn's Power Talk Friday Tours.

Bio:

Peter Lang is a Certified Public Accountant licensed in Rhode Island and Massachusetts.  He is the founder of The Designer CPA, a CPA firm that works exclusively with business owners in the design industry.  He has worked in public accounting since graduating from Providence College in 2002.  After working for several larger size firms in Boston and Rhode Island, Peter realized his true passion was to start a firm that specifically focused on designers.  

Peter currently resides in Rhode Island with his wife Carmen and their identical twin boys, William and Matthew.   He enjoys running and golfing outside of work.

Links:

Website: The Designer CPA

Power Talk Friday Tour

Peter's Courses: Classes For Designers

A Well-Designed Business®️: The Power Talk Friday Experts

Mydoma Studio: A Well Designed Business

Instagram: The Designer CPA

Facebook: The Designer CPA

Twitter: The Designer CPA

Previous Shows Mentioned:

Peter Lang #349

Sep 10, 2019

Welcome! Today, Sara Lynn Brennan joins us on the show. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Eighteen months ago, Sara contacted LuAnn, telling her that she wanted to go to High Point Market, but she wasn't sure what to do or where to go. So LuAnn arranged to meet her there, and Sara spent two days with LuAnn and Sara Daniele, the CEO of Mydoma Studio, going from event to event, hanging out, talking, and allowing Sara to get to know some significant and influential people in the design industry. Since then, Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Listen in today, to find out what Sara has to share.

Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows.  In today's episode, Sara talks to us about the extra layer that she's added to her design business, and she explains how she's put the lessons that she's learned from the guests on the podcast into action. Tune in now, for more!

Show Highlights:

  • How MyDoma Studio inspired Sara to create packages.
  • Sara shares a mind-blowing story about selling packages.
  • Why you really need to go and look at Sara's website.
  • Sara describes her really smooth process.
  • Getting clear about the steps that are involved in any process.
  • Coming up with a flat-rate fee.
  • The great reward of instant gratification.
  • Sara describes her consultation process.
  • The way that Sara personalizes her packages.
  • The discovery call is a very important part of the process.
  • Creating an approachable package to reach more people.
  • Coming up with a detailed DIY package.
  • A package called 'DIY with an option to buy'.
  • Sara talks about how she presents her e-design package.
  • Creating these packages been a labor of love for Sara.

Bio:

Sara Lynn Brennan is an award-winning Entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, North Carolina who specializes in Transitional Design. She and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable and stress-free design process, transforming and renovating homes from start to finish.

Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. Sara’s confident, unique and fearless approach to business and design make her an inspiration to those who work with and around her.

Sara is known for her recognizable “Romantic Transitional” design aesthetic, but her award-winning design team is not just about creating pretty spaces. It is Sara’s mission to educate and expose clients to the beauty and functionality of transitional design. She and her team pride themselves on creating practical, beautiful, and timeless homes that families can really LIVE in for years to come.

Links:

Website: Sara Lynn Brennan

Design Packages and Free E-Book: Sara Brennan

Blog Post: Luann Nigara Baby Designer

IG: @saralynnbrennan

FB: Sara Brennan

Soft Design Lab HPMKT Experience

Previous shows mentioned in this episode:

Wendy Woloshchuk #316

Mr. Inkredible #417

Kimberly Kay #234

Kelsey Grose #167

Megan Molten #455

Darla Powell #203 and #330

Deb Barrett #53

Tobi Fairley (1st one)

Lori Paranjape #34

Tori Alexander #445

Sep 6, 2019

Welcome to another episode of Window Treatment Friday, with LuAnn and her friend and co-host, Vita. Since starting the WTF series, they have been getting lots of emails from designers, asking questions related to their businesses. Finding the best business model for window treatment services was at the top of the list, so in today's episode, we will be outlining the framework for the 'Do It Yourself Model'. In this model, the designer takes all the risk and the responsibility- but gets all the money. In the following episodes, we will share different business models, so that you can choose the one that's the best fit for you. Today's show is an important one, so tune in now, to find out more!

Vita is a class-act lady! She's the CEO and founder of Vitalia Inc., which is your workroom and your partner for custom window treatments in the Philadelphia Metro area. Vita has been taking the lead in responding to all the emails and having the conversations with you, the listeners, about the things that really matter the most to you. After getting all your feedback to the first two episodes in this series, it made a lot of sense to address some of the more pressing topics that are on your minds. Listen in today, to find out what Vita and LuAnn have to say about finding the best business model for your window treatment services.

Show Highlights:

  • On September 23rd, the Lunch and Learn events will be kicking off once again for the season. LuAnn explains what the exciting first event, called Showroom Showdown, will be all about.
  • Helping you to find the best business model to pursue.
  • What the 'Do It Yourself' Model' looks like, and how it works.
  • You will need to learn how to measure. LuAnn suggests finding information from the WCAA about certification courses in window treatments.
  • Coming up with what the window treatment is, and learning to fill out the work and the production orders, with all the specifics.
  • As a designer, you need to have a vision and an understanding of the practical, functional needs.
  • Your lingo has to be very specific when communicating with the workroom.
  • You will have to keep track of the work in progress, and you will have to follow it up.
  • Different workrooms have different cultures.
  • Selecting the appropriate fabrics for the treatment you've selected.
  • Developing good relationships with the workroom.
  • Next week we will be discussing the business model where you work with a window treatment specialist, or a project management company.

Announcements:

On September 23rd, the Window Works showroom, in Livingstone, New Jersey is re-igniting and kicking off the Lunch and Learn events for the season. The first Lunch and Learn event for the season is called Showroom Showdown.

Reminder:

LuAnn and Vita will be presenting Demystifying Window Treatments For Interior Designers, at The Design Trade Resources Showroom, in Devon, Pennsylvania, on September 24th at 12 pm. This event is free and it is sponsored by Stout Fabrics. RSVP at events@designtraderesources.com.

Links:

To learn more about working with Vita and Vitalia Inc: Vitalia Inc 

To learn more about working with Window Works: windowworks-nj.com 

To RSVP for the Window Works Showroom Showdown

To learn more about WTF on A Well-Designed Business®️: Luann Nigara

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting

To learn about the WCAA (Window Coverings Association of America)

To learn about Exciting Windows

To attend our upcoming event in PA, De-Mystifying Window Treatments go to events@designertraderesources.com

To learn more about the Interior Design Society

To learn more about Stout: Stout.com

Sep 3, 2019

Welcome to another episode of our Design Biz Live series with Corey Klassen and Judith Neary! Today, Corey and Judith will be discussing five fatal errors that people tend to make in their businesses. Judith and Corey run their own design firms and they have both had years of experience in the design industry, so they know what it takes to create a successful business, and they understand what you need to do to avoid the pitfalls. Listen in today, to get their expert advice.

Corey is the owner of Corey Klassen Interior design, based in Vancouver. He provides professional interior design services for residential and commercial interior design projects while specializing in high-end kitchen and bath projects. Judith owns Roadside Attraction Design Studio, based in Vashon Island, Washington. She provides professional design services for kitchens, baths, and other fun living spaces. Tune in now, to find out how to avoid making these five fatal errors in your interior design business.

Show Highlights:

  • Judith talks about making the first fatal error- basing business models on demographics.
  • Your profit margin comes from how you do your business.
  • It's all about product, people, and place.
  • The peril of making a value call, or a judgment about someone, without first engaging with them.
  • Lead from selling in alignment with your business goals.
  • Being clear with your clients about what you will do and what you will not do.
  • Finding the right clients based on a psychographic rather than on a demographic.
  • Sometimes it's okay to do things for the greater good even though you're not being paid for it.
  • Being clear in your communication will be your biggest asset.
  • The difference between a customer and a client.
  • It's not about what you like. It's about what your client likes.
  • A true design professional will recommend rather than offer their advice or opinion.
  • You need to know your capacity and your capability.
  • Internalizing your external values with a code of ethics for yourself, for your contractors, and your clients.

Links:

Goodies Link: Luann Nigara

Corey's Website: Corey Klassen

Judith's Website: Road Side Attraction Studio

Aug 30, 2019

Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share!

Fred Berns is a coach and a copywriter, and he brings more than twenty-five years of experience to the table, helping designers from Dallas to Dubai create their online profiles, their websites, and social media copy for their blogs, their marketing forms, and whatever else they may require. Fred offers a wide selection of coaching services, ranging from his High-Performance Coaching Program to his Bio-Briefing, and his Website Onceover. Tune in now, to find out more!

Show Highlights:

  • Fred talks about his passion for helping designers to avoid leaving money on the table.
  • It costs five times more to attract a new customer than it does to retain an existing one.
  • It's your fault if your client does not know all that you can do.
  • It's so much nicer to work with people you've worked with before.
  • Learning to develop partnerships with your clients.
  • Fred shares a great marketing strategy.
  • Expanding your marketing network.
  • Sending out a "Guess what" email to your clients.
  • Planting the seeds of long-term relationships with your clients.
  • Dealing with conflict in the best possible way.
  • It's not about the quantity of your client relationships. It's about the quality of your relationships.

Fred's Bio:

Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide.

Fred has more than 25 years experience training design professionals from Dallas to Dubai and creating their online profiles, website, and social media copy, blogs, and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High-Performance Coaching Program to his Bio Briefing and Website Onceover.

As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals.

Fred focuses on his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively.

He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS, and IFDA.

Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media.  He also is a frequent guest on design industry podcasts.

His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million-dollar marketing on a shoestring budget.

Fred’s clients today benefit from the communication and copywriting skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus.

Links:

Fred's Website: Interior Design Business

If you'd like help with your personal promotion profile, go to Bio Briefing

A Well-Designed Business®️: The Power Talk Friday Experts

Sales for Creatives

Article Trade Program: Well Designed Article

Previous episodes mentioned in the show:

Fred's Previous Episodes on A Well-Designed Business ®:

#22#48#96#174#226#289#337#393

Lee Cockerell #222

 

Aug 27, 2019

Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what Dennis has to share about the shifts that are happening within our industry.

The Business of Home Podcast is a production of Business of Home which, for the past ten years, has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals, including residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. With a career in marketing, advertising, and business development in the home furnishings space that spans more than 20 years, Dennis has helped some of the finest companies in the industry to manage their teams and grow their brands. Tune in now, to find out how to lean into the changes that are coming.

Show Highlights:

  • Technology is changing everything!
  • The design industry is adjusting to what today's customer is looking for.
  • Dennis shares one of his core beliefs.
  • People are more excited about design right now than ever before.
  • You need to think about what you're bringing to your clients that they cannot get online.
  • Designers today have to work even harder at educating their would-be clients about their talents and value.
  • The undeniable issue around technology is the impact that it's going to have on all our lives and all of our businesses. So we need to figure out how we are going to deal with it.
  • The incredible new workspace that Kravet has created to support the way that designers are now doing their business.
  • Learning to run with the way that technology is going.
  • It's worth experimenting with new and improved ways of doing things.
  • It's challenging today to know where and how to put your message forward.
  • Material Bank is a great example of a company that has taken the initiative to change with the times.
  • Designers have not yet made the complete shift into the world of e-commerce.
  • Designers need to understand that although there are pros and cons to technology, it is here, and it's going to keep coming our way with more innovations, at an ever-increasing pace.
  • You, as a designer, need to know who you are, and you need to be confident with your skills and keep on honing them.
  • Learning to lean into the changes that are coming.
  • Things are shifting so quickly that if you don't keep up with the change you will end up going backward.

Bio:

Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs, and creatives. He is also the vice president of sales and marketing at luxury textiles company Castel.

With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, Scully has helped some of the finest companies in the industry to manage their teams and grow their brands.

After wrapping up his tenure as the President of the luxury custom upholstery company Avery Boardman, Dennis returned to Business of Home, where he had previously served as the V.P. of Business Development.  This time it was to launch a new column for the site, Market Report, based on Scully’s financial insights, as well as a business-focused podcast, Business of Home.

Dennis began his career in the homeworld running a small retail advertising agency that created branding and marketing campaigns for many of New York’s great furniture retailers of the day.  As the grandson of the founders of Scully & Scully on Park Avenue, New York retail was a world he knew well.

He later joined the luxury kitchen and bath company Waterworks, ultimately serving as the New York Director of Sales and Marketing.  From there he landed a job at Condé Nast, joining the launch team of Domino Magazine as its Home Furnishing Director.

Dennis worked with the luxury textile brand Twill as Sales and Marketing Director, and he later worked with the Chicago-based interior designer who founded Twill, Suzanne Lovell.

He joined Castel in May of 2018 to help them launch their first-ever flagship showroom in New York City’s famed D&D Building.

Business of Home:

For 10 years, Business of Home has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals—residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs.

BOH has built a loyal national and international subscriber base of more than 100,000 professionals, for whom it is the go-to source for top-notch industry reporting, trade show guides, job openings, event listings, expert sourcing, educational seminars.

Our tagline “Home is Everywhere” emphasizes that home, the fastest-growing category in the economy, encompasses all of the spaces—private and public—that surround us.--

Links:

Event: Future Of Home

Website: Business Of Home

Instagram: @dennisscully

Previous shows mentioned in this episode:

Jesse Lazarus #446

Jean Brownhill # 422

Anna Brockway #79, #186

Nicole Gibbons # 411

Aug 23, 2019

Welcome to today's episode! We have a very special show for you, sponsored by Savour Partnership, which is owned by principals Leslie Carothers and Sam Henderson. Leslie and Sam both appeared previously in episode #209 when they first launched their company and they spoke to us about the importance of email marketing. Today, Leslie joins us. She is a visionary who has had a significant impact on our industry and she really knows how to help designers pivot and then come out of the change far stronger than ever before. Currently, Leslie and Sam have a new mission- to create awareness around the changes that are happening within the design industry and to help designers thrive in this new environment. Whether you are an interior designer, a retailer, or a brand, Leslie and Sam have the answers to successfully navigating the changes that are coming. Tune in today, to find out what Leslie has to share.

Leslie's strengths are in strategic planning, online copyrighting, social media campaign execution, content marketing, and advertising.  Sam's strengths lie in graphic design, video production, and e-commerce photography. Listen in today, to find out about this dynamic partnership, which is fully committed to helping you understand that you need to build and design wealth right into your interior design business.

Show Highlights:

  • Taking e-commerce matters into your own hands by designing wealth into your website.
  • There are ways to continue making money selling products one-on-one to clients.
  • Leslie invites you to join her Design Wealth Facebook group. Design Wealth
  • Leslie explains how to design wealth into your website.
  • Leslie talks about how you can thrive with the changes.
  • Building your business from the foundation.
  • Why you need to have digital products available on your website.
  • Creating your own online magazine is a great way to make money.
  • Leslie talks about her business partner, Sam, who is a master graphic designer.
  • The products that Leslie and Sam provide for their clients.
  • To see the fabulous mini-magazine that Leslie and Sam created for Window Works, go to Window Works.
  • Leslie explains how her Email Opt-in Mini Magazine will help you make money.
  • Making a little extra with affiliate marketing.
  • About Leslie's special offer for her very comprehensive online course called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income.

Info on Savour:

Leslie Carothers and Sam Henderson, Savour Partnership's principals, came together to form their business collaboration based on their complementary strengths: Sam's in graphic design, video production and e-commerce photography and Leslie's in strategic planning, online copywriting, and social media campaign execution, content marketing, and advertising.

They are convinced that beautiful design in online visual communications is a key competitive advantage and helps businesses build a valuable business asset with long term financial value.

Savour Partnership produces magazine quality, custom-designed, downloadable e-publications, each of which can include ( but doesn't have to include) affiliate marketing links to help businesses generate revenue 24/7.

Our publications help our clients: 1. Elevate the visual experience of their brand, online, to help them gain a competitive advantage. 2. Build their email lists. 3. Build a sellable business asset. As income is generated 24/7  via our beautifully presented affiliate product links, a recurring revenue stream is created. As this revenue stream increases over time, it leads to a financially valuable, sellable business asset. 

Our service packages include options for:

Affiliate marketing set up and training.

Uniquely branded 3-5 page magazines, (scroll to Package 2 and click to see our brochure) to use as free email opt-ins to help build your company's email list.

Completely custom branded downloadable catalogs, e-books, online magazines, look books, portfolios, of any size. These can include video, custom animations, etc. ( see an example of a custom magazine Sam designed,  here. )

 Custom e-newsletters.

 Custom media kits.

Previous episodes mentioned in this show:

Megan Molten #455

Brea Hammil

Carla Aston #242

Leslie Price #413

Links:

Website: Savour Partnership

Instagram: Savour Partnership

Facebook: Savour Partnership

Groups: Design Wealth

Price Style and Design

Leslie's email - leslie@savourpartnership.com

Leslie's very comprehensive online course, called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income, is available to you for only $297 if you go to Design Wealth and use the code LUANN. (The normal price is $497)

Aug 20, 2019

Welcome! Today, Dane Austin, of Dane Austin Design, joins us on the show. Dane founded his award-winning, full-service interior design firm, which specializes in luxury residential interiors throughout New England and North America, in 2009.

Dane has a signature design process, which he calls the Dane Austin Design. He created this highly-organized process because he truly understands the value in building profit centers around creating packages. This customer-driven plan delivers custom solutions for full-service, turnkey projects and Dane uses the packages feature from Mydoma Studio to explain, quantify, and smoothly sell his services to his clients. Listen in, to hear what Dane has to share on the show today.

Dane is the artist, interior design his medium, and the client his muse. Today, we have a conversation with him about finding yourself, both as an individual and as a business person. He talks to us about how he found his Fred Berns 'only', about the significance of the ladybugs on his website, and about finding your voice within your career journey. Dane is a delightful, warm, and generous person, so tune in today, and enjoy this opportunity to get to know him!

Show Highlights:

  • It takes time to figure out who you really are.
  • It's important to dress the part.
  • Your attitude is the most crucial thing.
  • A lot goes into making your way to the top in the design industry.
  • The human connection matters the most in the end.
  • Helping each other be better and grow.
  • Dane discusses his approach to his work.
  • Bold and daring use of color really works for Dane.
  • Identifying a thread through all his projects.
  • Marketing yourself in a way that will attract the people you'd really like to be working with.
  • Investing in really good images is very important.
  • Finding the right element to create the wow factor.
  • Delivering beyond the level of the client's imagination.

Previous shows mentioned in this episode:

Nicole Heymer - Curio Electro #125 and #317

Nate Berkus - #433 

Links:

Dane Austin Design

Email: Dane Austin Design

Facebook: Dane Austin Design

Instagram: A Colorfull Life

Twitter: Dane Austin Design

Ask me anything” coaching Strategy Session

Aug 16, 2019

Welcome to the second episode of Window Treatment Friday! Starting this new series has rekindled a lot of excitement for LuAnn around window treatments! And she and Vita are both very excited to share with you that on the 24th of September, at the Design Trade Resources in Devon, Pennsylvania, they will be presenting a Continuing Education Unit, sponsored by Stout, on demystifying window treatments for interior designers. In today's episode, this dynamic duo will be discussing the pros and cons of using custom, versus ready-made window treatments. This show will set the scene for all the following episodes of WTF, so tune in now, to find out more!

Vitalia (Vita for short) Vygovska is the award-winning window treatment specialist.  Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done. Listen in today, to hear what LuAnn and Vita have to share with you.

Show Highlights:

  • Vita explains the main differences are between custom and ready-made window treatments.
  • Custom is not necessarily the only way to go because different situations call for different things.
  • When you would use ready-made, rather than custom window treatments.
  • The way that Vita supports the designers she works with.
  • When you would need to use custom window treatments.
  • When the budget allows for it, custom will always be the better choice.
  • Leading the conversation with your client to where you want it to go.
  • Why most interior designers would prefer to do only custom window treatments.
  • Some important things designers need to be aware of when they're faced with a situation where they have to use ready-made window treatments.
  • Ready-made drapes often take a lot of work to make them look like the picture on the package.
  • Some ways to improve ready-made drapery.

Links:

To learn more about working with Vita and Vitalia Inc: Vitalia Inc  

To learn more about working with Window Works: Window Works  

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting: IWCE

To learn about the WCAA (Window Coverings Association of America) WCAA

To learn about Exciting Windows

To attend our upcoming event in PA, De-Mystifying Window Treatments go to: events@designertraderesources.com

Facebook: Vitalia Inc

Instagram: Vitalia_inc

LuAnn's website: Luann Nigara

LuAnn's email: info@luannnigara.com

The information about the upcoming CEU on the 24th of September, at the Design Trade Resources in Devon, Pennsylvania, will be on Luann's website, under 'Events and Coaching'.

Aug 13, 2019

Welcome! Today we are really excited to have Megan Molten on the show with us. Megan reached out to LuAnn in an email a while ago, telling her that she learned everything she knows about the business of interior design from this show, and it's changed her life. She went on to explain that after twelve years of being in health-care sales and having listened to the podcast every day for the last year, she finally quit her day job to become an interior designer. Listen in today, to hear Megan's story.

Before quitting her job, Megan managed to have an incredible 29 interior design clients on the side, over six months, while still working full-time, for fifty hours a week! Now, a year later, she has a full-time business manager, a full-time designer, she has leased warehouse space, she has a studio space, she has an e-commerce business, and she has 19 000 followers on Instagram! In her first year, Megan brought in $600 000 in revenue, and she also planned her wedding and got married last May! She has been featured on eighteen different sites, from Serena and Lily to Apartment Therapy and Bungalow. Megan has achieved all of this because she truly understands that to make her dreams a reality, she has to actually do the things that she learned from the different guests on this show. In today's episode, she talks to us about the things she learned and how she's applied them. Tune in now, to find out more!

Show Highlights:

  • Megan talks to us about the moment that she finally decided to quit her day job.
  • It all began with social media, with Instagram in particular, for Megan.
  • One of the first things that Megan did was to hire a photographer.
  • Starting afresh, both professionally and personally.
  • Having the support of her entrepreneurial parents really helped Megan a lot.
  • Do what you do best, and outsource the rest.
  • Making her first hire was one of the best decisions Megan has ever made.
  • E-commerce makes so much sense but it really takes a lot of work.
  • Using the services of a purchasing agent.
  • Having conversations and making connections.
  • The importance of finding the blind spots in your processes.

Bio:

Megan's love for all things interiors has been around for as long as she can remember and soon became a reality after she purchased her first home in Charleston, South Carolina and started the design process herself. She began sharing with the world all of her favorite finds and amazing transformations on social media and the world responded! It was this incredible response to Megan's designs that encouraged her to start helping friends, then friends of friends and eventually clients transform their spaces too. This exciting new "hobby" she devoted every hour to while not working her very full-time job in medical sales quickly turned into a business. She quit her 12-year career in corporate America to chase a dream-a dream that was her true passion in life-helping others achieve beautiful spaces they love.  Her passion for light and airy design, go-getter attitude and attention to detail has quickly created a strong following and brand for #designsbymeganmolten and she can't wait to continue to watch her big dream grow!

Links:

Megan's email: megan@meganmolten.com

Website: Megan Molten

Shop: Megan Molten Shop

Instagram: Megan Molten

Facebook: Megan Molten

Pinterest: Megan Molten

Houzz:  Designs By Megan Molten

Previous shows mentioned in this episode:

Shea McGee #236

Cheryl Luckett - Dwell by Cheryl #291 and #397

Aug 9, 2019

Welcome to Power Talk Friday! Jamie Lieberman is with us today. Jamie is an attorney, a podcaster, and an entrepreneur. She is also the owner and founder of Hashtag Legal, and she's dedicated to making the legal field accessible to creative professionals just like you. Jamie is down-to-earth, easy to get along with, and she is passionate about sharing the message that legal doesn't have to be scary. Listen in today, to find out how and why she does this.

Jamie draws on her experience working with influencer marketing professionals, creatives, business owners, and interior designers, to help and protect them as they grow their businesses. She leads an all-female virtual team with a focus on providing clients with advice on all kinds of subjects, like intellectual property, contracts, privacy, FTC, and general business law, as well as negotiation strategies. Jamie is the co-host of the Fear Less Business Podcast and she's an outstanding speaker with tons of energy! There are so many insights to be gained from today's conversation. Tune in now, to find out how to gracefully dismantle a business partnership, keep your eyes wide open, and make sure that your contracts and agreements are all clear.

Show Highlights:

  • Daniele Liss (#171) used to be Jamie's partner in Hashtag Legal.
  • Jamie really gets the intricacies of running a creative business.
  • Jamie makes it very easy for people to access her talents.
  • Managing the challenging nuances of running an interior design business.
  • Everything changes when money comes into play.
  • Negotiating towards a common goal, which is building a successful business.
  • Partnership agreements can be changed.
  • Covering vendor liability could put designers at risk.
  • A contract is actually a gift, it's not a bad thing.
  • It's perfectly acceptable to negotiate a contract before signing it.
  • You have to learn from the things that come up.
  • It's all about clear communication.
  • Jamie is learning from her clients all the time. She likes it when her clients challenge her.

Previous episodes mentioned in this show:

Daniele Liss #171

Amanda Berlin #420

Jenny Maddon #332

Peter Lang- The Designer CPA #349

Tori Alexander #445

Links:

Jamie's website: Hashtag Legal

Jamie's email: jamie@hashtag-legal.com

Jamie on Instagram: Hashtag-legal

Jamie on Facebook

Jamie on Linked-In

Aug 6, 2019

Welcome to the show! Today, Carolyn Flannery, the principal of Carolyn Rebuffel Designs joins us on the show. Apart from designing interiors, Carolyn also heads up Workroom C, a textile company which offers pillows, drapery, bespoke soft goods, and fabric by the yard. Carolyn built her design business in a rather unusual way and she has a really organized approach to running it. In today's episode, she shares with us how she intentionally focuses on families with children, who understand the value of having family-friendly spaces with durable, multi-functional furnishings which are also beautiful. Listen in today, to hear about Carolyn, her business, and how she markets specifically to her ideal clients, using one strategy that has been keeping her pipeline full for more than 10 years.

With over a decade of hospitality experience under her belt, Principal Designer Carolyn Rebuffel Flannery brings a thoughtful approach to each project she completes. At her namesake design firm, established in 2006, Carolyn believes that your home should be a retreat that provides you with a sense of ease and calm. After building a career as an antique store owner, buyer, and merchandiser, Carolyn transitioned to interior design, crafting practical yet beautiful interiors that reflect her clients' unique lifestyles.

As a mother of four, Carolyn understands the value of creating family-friendly spaces with durable, multi-functional furnishings. Her work highlights unconventional lighting, savvy design solutions, and a healthy mix of high and low pieces. In addition to designing artful interiors, Carolyn helms WorkRoom C, a textile company that offers fabric by the yard, pillows, drapery, and bespoke soft goods. She holds a BA in Art History from the University of California, Santa Barbara, and a MPS in Hotel Administration from Cornell University. Tune in now to find out more.

Show Highlights:

  • How Carolyn started with her unusual business strategy.
  • Carolyn explains her free, and her paid consultation processes.
  • Carolyn has grown her business so that she's in a position to direct it in any way that she chooses.
  • It's not always the swankiest private schools that make the best clients for Carolyn.
  • Some clients tend to experience some fear when using the services of an interior designer for the first time.
  • Being really clear when explaining your processes and pricing to new clients.
  • Staying on track with the amount of time that's been allocated for a consultation.
  • You don't have to have children to be able to tap into the schools' PTA donation market.
  • It may take some time to tap into Carolyn's kind of market.
  • Carolyn talks about how she started with the fabrics that she's designing.
  • The complicated reality of providing exactly what clients want.
  • What Carolyn learned from Amy Flurry about PR.
  • You have to have an intention behind everything that you do in your business.

Other episodes mentioned in this show:

Amy Flurry #108 and #323

Andrew Joseph # 39

 Krista Coupar #24 #45 #60 #81 #150

Links:

Carolyn Rebuffel Designs: Workroom C

WorkRoom C

Aug 2, 2019

Welcome to Power Talk Friday! Today's show is a special episode, sponsored by American OEM,  one of our nation's leading hardwood flooring manufacturers.

We're really fortunate to have Allie Finkell, the executive vice president of American OEM, with us on the show. This past spring, Allie and American OEM asked Revel Woods to invite several designers for a tour of their factory in Nashville. LuAnn and Vin were lucky enough to be included. This remarkable Tennessee-based factory is called the Prison Industry Enterprise because it operates within a penitentiary. In today's episode, Allie talks about their unique prison-based business model, she gives us a breakdown of the difference between hardwood floors made in the US and those made in China, and she discusses the relationship that American OEM has with Revel Woods, and why and how that had brought Allie and LuAnn together. Listen in today, to find out what Allie has to share about this unusual enterprise.

Allie is known as royalty in the wood flooring industry because she is the great-granddaughter of L. W. Anderson, who was the founder of Anderson Hardwood Floors, and she has spent her life immersed in the hardwood flooring industry. Following early career sales and marketing experience in New York City, Allie eventually joined the family business, taking on a sales position covering the Northeastern US. During that time, Anderson was acquired by Shaw Industries, and Allie helped lead the introduction of hardwood, laminate, ceramic and vinyl into Shaw’s commercial product offering. In 2013, Allie took on the role of Director of Marketing for Mohawk Industries, building another commercial hard surface program from the ground up.

Allie followed her family roots back to hardwood in 2014 when she joined American OEM as executive vice president, helping grow the Anderson-Finkell legacy of beautiful, enduring American-made flooring for the next generation.

A graduate of Furman University, Allie holds a bachelor’s degree in Economics. Tune in now, for more!

Show Highlights:

  • Allie talks about the remarkable prison industry enterprise.
  • How hardwood floors are made within a prison environment.
  • The benefits of this unique business model to all concerned.
  • How the landscape of the hardwood flooring industry has changed over the last ten to fifteen years.
  • The way that the Chinese have begun to erode the hardwood flooring industry.
  • The difference between the quality of the Chinese and the American product.
  • Allie discusses the quality of the product that her company produces.
  • The difference between hardwood and LVT flooring.
  • Some things that designers could ask builders about hardwood flooring.
  • Character does not have to mean rustic.
  • Designers can purchase American OEM flooring via Revel Woods.
  • Allie explains what makes Revel Woods so special.
  • Hearth Wood is Allie's family flagship brand. It's her family's way to leverage their history and continue their legacy in the industry.

Previous shows mentioned in this episode:

John Dupra of Revel Woods #329

Links:

Revel Woods

American OEM

Hearth Wood Floors

Instagram - Revel Woods

Jul 30, 2019

Welcome to A Well-Designed Business! Today, we have Elissa Grayer joining us on the show. Elissa is here today, just like so many of our guests over the years, to share her lessons in business. Today's show is a little different, however. Because, often, our colleagues have shared with us the lessons they've learned in hindsight or the past difficulties that they experienced in their careers, that they weren't sure they would ever manage to overcome. Yet today, Elissa, who is going through an unusual season in her business, bravely shares something with us that she is knee-deep in, right now. In today's episode, she talks to LuAnn about what she's been going through over the last six months, some of the lessons she's learned, and the action steps she is taking to remedy the situation. Listen in, to hear her story.

After graduating from Amherst College with a B.A. in Psychology, Elissa spent 10 years in the fields of education and business, earning three masters degrees along the way. It took the joining of two individual apartments into one family-friendly space to convince her to turn her passion for interior design into a business. She was then asked to oversee another major renovation project on the Upper West Side, and thus her career began. To further her education, Elissa also studied at both the New York School of Interior Design and Parsons School of Interior Design.

Launched in 2001, Elissa Grayer created her namesake design firm and quickly become the go-to talent for young families transitioning from New York City to the idyllic suburbs of Westchester County. Since then, the firm has also become known for its mastery in the planning, design, and project management of grand estates, luxury apartments, and vacation retreats across New York, Connecticut, Massachusetts, and Florida. Tune in now, to find out more.

Show Highlights:

  • Elissa's business has changed significantly because, since January, her turnover has taken a drastic downturn.
  • Elissa describes what she's been going through over the last six months.
  • Elissa recommends outsourcing your business management to Studio Webware.
  • The value of working with an excellent business coach and having the support of like-minded business owners.
  • It's really important to keep checking your numbers consistently. And to act timeously, if necessary.
  • It's all about setting goals and being accountable.
  • Elissa has never worked for anyone else, so she hasn't had the opportunity to learn business fundamentals from a seasoned business owner.
  • Today, you have to actively market your business.
  • The great incentive gifts that Elissa has been giving to realtors.
  • Waiting for the right time to approach realtors to introduce your services to them.
  • Building the skill of rainmaking.
  • Elissa has been building time-blocking into her schedule.
  • If you ever have downtime in your business, you can make good use of it to get started with some new processes.
  • Learning to trust and use your intuition.
  • Looking for the lessons in the hard times.

Bio:

After graduating from Amherst College with a B.A. in Psychology, Elissa spent 10 years in the fields of education and business, earning three masters degrees along the way. It took the joining of two individual apartments into one family-friendly space to convince her to turn her passion for interior design into a business. She was then asked to oversee another major renovation project on the Upper West Side, and thus her career began. To further her education she has also studied at the prestigious New York School of Interior Design and Parsons School of Interior Design.

Launched in 2001, Elissa Grayer created her namesake design firm and quickly become the go-to talent for young families transitioning from New York City to the idyllic suburbs of Westchester County. Since then, the firm has also become known for its mastery in the planning, design, and project management of grand estates, luxury apartments, and vacation retreats across New York, Connecticut, Massachusetts, and Florida. She strives to create beautiful and functional spaces that reflect each client’s personality in an elegant and comfortable way; Classic luxury design for modern living.

Elissa subscribes to the belief that creating a home should be a partnership between the designer and homeowner. Educating her clients and exposing them to the exclusive access that only an expert can bring, Elissa Grayer Interior Design creates smart solutions that fit within the homeowners’ budget and lifestyle.

Links:

Website: Elissa Grayer Design

Instagram: Elissa Grayer Interior Design

Facebook: Elissa Grayer Interior Design

Pinterest: Elissa Grayer

Exciting Windows

Jul 26, 2019

Welcome to Power Talk Friday! Have you ever wished that you could outsource your procurement process to a proven professional? If so, you will gain a lot from today's show because we have Bethany Mabee with us, and Bethany is your lady if you ever want to outsource the procurement process of any interior design project! She makes it possible for you to work with her whether you're a small interior design firm looking for some help with the procurement process of a one-off project, or you're a larger firm with several projects going on at the same time, consistently. In today's episode, Bethany explains the way that she assists designers, and she discusses the kind of accountability that she has built into her process. Listen in today, to find out how Bethany could mean real magic for you and your design business.

Before opening her firm, Interior Procurement Group, Bethany worked behind the scenes in the Interior Design industry for nearly 20 years. Her career began in 2001, at Eastern Accents, a Chicago-based textile manufacturer where she oversaw custom trade orders by communicating their specifications through to production. This was a perfect learning experience and stepping stone for transitioning to Gary Lee Partners, where she worked as the Architecture Firm’s Procurement Director from 2005 - 2009. Since opening her Procurement Group, Bethany has worked with dozens of designers, on a project-by-project basis, acting as an agent on their behalf. Her goal is to eliminate all non-design-related items for the designer during the furniture purchasing process so that they are free to focus on the other areas of the project that demand their attention. Tune in now, to find out more.

Show Highlights:

  • Bethany loves swimming in details and finding organization in chaos.
  • Bethany works with different size firms and projects.
  • Bethany works with designers only during the procurement phase of their projects.
  • It's great for designers not to have to train someone up in the area of procurement.
  • The vast range of procurement services that Bethany supplies.
  • The kind of admin that Bethany covers.
  • Why Peter Lang, the Designer CPA, specializes in the design industry.
  • About Kimberly Merlitty's specialty.
  • Bethany discusses the monthly check-in that she does with designers.
  • Bethany supports interior designers at an expert level.
  • Sending regular status reports to her clients.
  • Confidentiality is really important to Bethany.
  • Bethany's files are available to the designers at all times.
  • Keeping the designers up to date with the status of their purchases.
  • Working on the finer details.
  • Bethany offers her support, on-site, on installation day.
  • Bethany really respects designers. She sees them, she hears them, and she understands their value.

Bio:

Bethany has been working behind-the-scenes within the Interior Design industry for nearly 20 years.   In 2001, her career began at Eastern Accents, a Chicago-based textile manufacturer where she oversaw custom trade orders by communicating their specifications through production. This was a perfect learning experience and stepping stone for transitioning to Gary Lee Partners, where she worked as the Architecture Firm’s Procurement Director from 2005 - 2009.

In 2009 after having her first child, Bethany wanted a chance to continue doing the work she loves, while also being more available to her son.   Noticing that many designers in the industry were juggling the purchasing process on their own and that most dreaded this time-consuming, archaic process.   Bethany decided to branch out on her own as a consultant and provide residential furniture procurement solutions to design clients.  Bethany has been able to work with a variety of clients across the country, from small boutique firms to independent designers.  Bethany works with designers on a project-by-project basis and acts as an agent on their behalf.   Her goal is to eliminate all non-design related items for the designer during the furniture purchasing process so that they are freed up to focus on other areas of the project that demand their attention.

Bethany remotely manages all aspects of the procurement process including purchasing, billing, and warehousing.   Once a designer’s specifications are finalized, Bethany takes over by generating client proposals, processing purchase orders, and communicating custom specifications and sample approvals to manufacturers/vendors as needed.  Throughout the purchasing process, Bethany tracks all costs and markups for designer profitability and maintains communication and records with the designer’s accountant.  Bethany also manages the installation process for her clients by facilitating vendor correspondence throughout production, communicating material timeframes to workrooms, maintaining project production status sheets, submitting regular updates to the design team, coordinating local and long-distance shipments with carriers, recording warehouse receiving reports, tracking freight and warehousing costs, coordinating damage claims, repairs and replacements, coordinating building installation arrangements and insurance requirements, attending and supervising project installations and handling any post-installation follow up and coordination.

Bethany has a unique understanding of the creative process.   Her office doubles as an art studio for her other work as an abstract artist.  As a painter, she understands that projects are the designers’ own works of art and that they deserve to be handled with the utmost attention to detail.    For years, Bethany would not even share with her procurement clients that she was also a painter.  She worried that it would discredit her abilities to manage the logistical tasks of their projects.  Over the years, Bethany has learned that these two roles ebb and flow together perfectly and some procurement clients have even become painting commission clients. She is grateful to interior designers for allowing her to fulfill her own calling to express both her logistical and creative sides.

Previous episodes mentioned in this show:

Peter Lang, The Designer CPA #349

Kimberly Merlitti # 361 and #442

Links:

LuAnn's email: info@luannnigara.com

Interior PG

Bethany Mabee Art

For your MyDoma Studios trial, go to A Well Designed Business

LuAnn is running her Power Talk Friday One-Day Coaching Event on July 27th, 2019 in Las Vegas. If you'd like to get in, email LuAnn.

LuAnn will be at the Las Vegas Market on Monday, at 3 pm, at Uttermost.

Nancy Ganzekaufer will be in the seminar space at 11 am, with IDS, doing a presentation about body language.

The event is sponsored by MyDoma Studio and Interior Design Society (IDS).

Jul 23, 2019

Welcome another episode of Power Talk Friday and Design Biz Live, with Judith Neary and Corey Klassen. It's been several months since the last episode of the Design Biz Live series and today's show is really going to be fun, especially if you were one of the 200 people attending LuAnn Nigara Live, It's About The Conversation, last March, where Corey and Judith were both guest designer panelists. Tune in to today's episode of Design Biz Live, to find out why everyone really needs a Vin man!

Judith and Corey are usually the ones to come up with the topics for the Design Biz Live episodes, and their topics are mostly about the things they're facing in their businesses or the things that their colleagues are struggling with, in theirs. For today's episode, however, they have decided to talk about the things that they learned from LuAnn Live. Corey and Judith both have tons of experience in the design industry, so listen in today, to hear what they learned.

Show Highlights:

  • Corey really enjoyed connecting with other like-minded individuals and sharing stories and experiences with them.
  • Judith, as a tenured professional in the industry, really loved the amount of information that was available at LuAnn Nigara Live, It's About The Conversation.
  • Everyone needs a Vin man!
  • Corey talks about a moment of clarity that he experienced.
  • LuAnn explains where the magic happens.
  • Judith lists five of her take-aways.
  • Corey uses spreadsheets to track everything, so he really loved Michele William's Profit First method.
  • What Judith loved so much about Fred Berns.
  • Your existing client base is the fastest, shortest way to putting money in your pocket.
  • The incredible value of referrals.
  • The power of adversity.
  • Judith gives a shout-out to MyDoma Studios.
  • The benefits of using MyDoma Studio's packages.
  • Corey explains what horizontal revenue is.
  • LuAnn shares what she learned at LuAnn Nigara Live.

LuAnn Live 2 will be coming out in 2020.

To get onto the email list, so that you can know what's happening and when text the word 'designbiz' to 444999.

Jul 19, 2019

Welcome to the first episode of Window Treatment Friday! For some time now, designers have been reaching out to LuAnn and asking her to share some of her window treatment expertise, because the window treatment business is a pretty complicated area of business for many designers. So about once a month, LuAnn and Vita Vygovska will be producing an episode of Window Treatment Friday, where they will explain how designers can increase their bottom line by incorporating custom window treatments into their projects. In each episode, they will break down and unravel the intricacies of an aspect of the window treatment business, as it relates to interior designers. They will be giving you content-driven education which is unbiased, truthful, and open, to educate baby designers and inspire the more seasoned and experienced designers to have more confidence, talk to their clients with more authority, and, ultimately, make more profit. Tune in now, to find out more.

Vitalia (Vita for short) Vygovska is the award-winning window treatment specialist.  Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done. Listen in today, to hear what LuAnn and Vita have to share about the value of incorporating custom window treatments into your design projects.

Show Highlights:

  • There are some valuable resources out there for window treatments. There's the WCAA (Window Coverings Association of America), Exciting Windows, ASID, the IWCE Expo, and Window Fashion Vision Magazine.
  • The goal of Window Treatment Friday is to provide designers with just enough of the right kind of information to help them feel more confident in the world of window treatments.
  • LuAnn explains which designers this show is talking to.
  • Window treatments make up a large portion of interior design projects.
  • Mistakes are part of learning, but they are costly when it comes to window treatments.
  • LuAnn and Vita are here to share their lessons learned, and the mistakes they have made.
  • There are pros and cons to adding window treatments to your ladder of services, as an interior designer.
  • Window treatments make a huge difference to any interior design project. They are like jewelry for the room.
  • There's profit to be made from including window treatments in a design project.
  • Your number one way to make a profit is to sell more things to the same people.
  • Some of the more nuanced points about the value of offering your clients window treatments.
  • In the episodes coming up, LuAnn and Vita will be talking about everything, from custom versus ready-made, to specifying the differences between ready-made rods and custom-made rods, and why and when it matters.
  • Please share with us any questions that you may have about window treatments or the challenges that you face with window treatments, in the comments on Facebook, Instagram, and LinkedIn.
  • Vita has already come up with 25 different window treatment topics to cover in this show.

Links:

Vita’s Website: Vitalia Inc

Facebook: Vitalia Inc

Instagram: Vitalia Inc

Exciting Windows

WCAA

ASID

IWCE

The Window Fashion Vision Magazine

Mentioned in the show:

Sew Much More Podcast

Jul 16, 2019

Welcome! Today, Alex Gourlay joins us on the show. Eighteen months ago, Alex took LuAnn and Nancy Ganzekaupher's Money Mindset and Sales Course. Then recently, she contacted LuAnn to say that she wanted to share what she's learned since taking the course, and the things she's done since then to build her business, with all of you, her designer colleagues out there. For Alex, this has all been around mindset and about breaking through some of the patterns that she noticed in herself. Listen in today, to hear what Alex has to share.

Alex Gourlay is the owner of Vellum Interiors, a high-end residential interior design studio in Sydney. Founded in 2016, Vellum Interiors has quickly gained a reputation for creating beautiful, feel-good homes. Alex’s work has been featured in multiple publications, and she was recognized as a Finalist in the 2019 Dulux Colour Awards. Tune in now for more!

Show Highlights:

  • Alex always knew that she had potential, but she also knew that there was something holding her back.
  • Alex explains what she discovered about mindset issues and her business.
  • Some examples of the mindset issues that Alex has managed to overcome.
  • Two sentences that are really powerful informing how you think.
  • Being confident without acting like a jerk.
  • Growth mindset and fixed mindset.
  • The fear of failure often prevents people from attempting something new.
  • The key that has unlocked so many things for Alex.
  • It feels uncomfortable to look in the mirror, go deep, and get to the next level.
  • It helps to have a really supportive partner in life.
  • The people that you surround yourself with will inevitably influence you. And some of them will try to hold you back because they're scared.
  • The positive impact that Alex's new awareness has had on her business.
  • You have to know what you want in order to create it.
  • Once you know what you want, your brain looks for ways to make it happen.
  • So many people really underestimate the power of their thoughts.
  • Getting comfortable with your own beliefs.
  • It's actually easier than you think to get published in magazines, as long as you do it the right way.
  • It's all about standing in your space, staying in your lane, and being who you are.
  • Giving yourself permission to be your best self.

Bio:

Alex Gourlay is the owner of Vellum Interiors, a high-end residential interior design studio in Sydney. Founded in 2016, Vellum Interiors has quickly gained a reputation for creating beautiful, feel-good homes. Alex’s work has been featured in multiple publications, and she was recognized as a Finalist in the 2019 Dulux Colour Awards. Tune in now for more!

Alex’s design ethos focuses on the character of the houses and clients she works with, with an emphasis on simplicity and laid-back sophistication. She specializes in creating beautiful homes by the harbor or ocean, that her clients can love for many years. Alex’s previous experience in events and client services in global advertising firms has shaped how design projects are run at Vellum, and she is passionate about delivering a highly-organized and smooth experience for her clients. She loves to ‘surprise and delight’ her clients to keep things interesting too! A key value of Alex’s business is creating incredible relationships with clients, her suppliers, and trades, and she has garnered a reputation for being a force to be reckoned with.

Alex works with people who are down-to-earth, high-net-worth Sydney-siders who have a desire to create a long-term home or holiday home.

Vellum Interiors has been published in Australia House & Garden, InsideOut, Home Beautiful, and has been featured online in The Local Project, Homes to Love and Interiors Addict.

Mentioned on the show:

Steve Berson: The leader of Exciting Windows

Book: Mindset by Dr. Carol Dweck

Previous episodes mentioned in this show:

Amy Flurry #108 and #323

Ren Miller (Design New Jersey) #12

Ashley Hotham-Cox #321

Shea McGee #236 and #270

Amber Lewis #169 and #184

Power Talk Friday

Jul 12, 2019

Welcome to Power Talk Friday! Today, Jesse Lazarus, the Chief Process and Innovation Officer for Kravet Inc. joins us on the show. Jesse is a deep thinker, with a BA in philosophy, and in his role, at Kravet he plays an integral part in the discussion around the technology and innovations that the company chooses to partner with and embrace. Jesse spearheads Kravet's strategic plans and he implements their new digital initiatives, which include e-commerce projects, in-store experience concepts, and groundbreaking virtual design tools. Listen in today, to find out what Jesse has to share about the ongoing evolution of Kravet.

Kravet is a smart company and they are guided by their mission to support you, the interior designer, in your efforts to run a really profitable business. Kravet has been a show sponsor since the beginning and, in today's episode, Jesse talks to LuAnn about how this happened. He discusses the way that technology has advanced during his time working in the interior design industry, and how the industry is changing, as a result. He also talks to us about Kravet's new showroom which opening up at the New York Design Center, the way that Kravet is evolving,  and where they are heading, in terms of innovation and technology. Tune in now for more!

Show Highlights:

  • How LuAnn's collaboration with Kravet began.
  • For Jesse, Kravet is a really great and innovative place to work.
  • The criteria that Jesse uses to decide whether or not to partner with tech companies.
  • One of Kravet's core mission values is to always be in support of interior designers.
  • Although many of the new tech companies are not yet geared for the interior design industry, designers are now involved in helping those companies evolve to meet the needs of the industry.
  • Kravet has been partnering with MyDoma Studio since the spring of 2019. Jesse discusses the reason for this partnership.
  • Jesse discusses his perception of the two flavors of the marketplace.
  • Being transparent and as accessible as possible is another one of Kravet's core mission values.
  • There's so much research and product discovery happening online, currently. This has started feeding through into the design industry.
  • The way that Jesse sees the evolution of interior design showrooms, going forward.
  • The way that Jesse has built the digital experience into the concept for Kravet's new pilot showroom, as a subtle, supportive tool for designers.
  • Kravet's pilot showroom is meant to be a relaxed workspace for collaboration, where designers can feel comfortable enough to come in and use their sample library as if it was their own.
  • Kravet's pilot showroom is a way to honor their relationships with interior designers.
  • Some new technological innovations that are destined to become a part of the design industry.
  • Recently, designers have been collaborating to form buying groups. Jesse sees this as a natural evolutionary step.
  • The evolution of technology has made it possible for designers to now work in any way that fits their individual business.

Bio:

Jesse Lazarus is Chief Process and Innovation Officer for Kravet Inc., a high-end home furnishings supplier to the interior design trade. In this role, Jesse plays an integral part in spearheading strategic plans and implementing new digital initiatives, including e-commerce projects, in-store experience concepts, and innovative virtual design tools. He received his BA in Philosophy from the State University of Stony Brook and resides in West Sayville, NY with his wife and two daughters.

Links:

Website: Kravet

Instagram: Kravet

Facebook: Kravet

Pinterest: Kravet

Twitter: Kravet

Mydoma

Code for 10% of Kravet fabric, wallpaper or trim: AWDB10

Jul 9, 2019

Welcome to the show! We have Tori Alexander with us today. Tori is a Nashville native and she's a Harpeth Hall alumna with a B.S. in Furnishings and Interiors from the University of Georgia. After graduating, Tori set herself apart as a designer with her uniquely broad understanding of architecture, while honing her skills at a boutique architecture firm in Nashville.

In 2012, Tori launched her own company, Alexander Interiors, in Sacramento California, when her husband's career took their family there. Then they returned to Nashville in 2016 and Tori started her business all over again. In today's episode, she talks to us about the systems she uses to keep her projects extremely well organized. And she mentions how moving and starting over twice, and experiencing a different culture and aesthetic, really broadened her design skills and helped her become a better businesswoman. Listen in today, to find out more!

Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Tori explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Tori’s credentials are truly impressive. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. Tune in today, to hear what Tori has to share about how to run a design-build project.

Show Highlights:

  • Tori explains where to start with a design-build project.
  • Implementing the production list was a turning point in Tori's business. It has led to more opportunities, such as management and construction management of larger projects.
  • Running a business in California was a constant uphill battle for Tori and this really helped her to develop an edge.
  • Tori talks about the production list and what it entails.
  • The management tool that has really improved the profitability of Tori's business.
  • Tori has four categories of projects: Renovation, full design, e-design, and consulting.
  • Projects have to make sense for Tori, first financially and then creatively. If they don't fit any of these categories, she turns them down.
  • Tori explains the kind of project that is not a good fit for her.
  • The way that Tori packages her consultation times.
  • Laying the seeds in the right places.
  • A production list documents every single task that needs to be done, no matter how large or small.
  • How trackable goals tie into the production list.
  • Implementing separate cross-checks for completion and accuracy.
  • Coming up with systems to prevent unforeseen installation problems from arising.
  • Tori shares some of the checklists that she uses. Using checklists helps to bring calmness to a potentially chaotic industry.
  • Rewarding the team at the end of a project for a job well done.

 

Tori Alexander- Bio

Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Alexander explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Alexander’s credentials are impressive. The Nashville native and Harpeth Hall alumna earned her B.S. in Furnishings and Interiors from The University of Georgia’s esteemed program in 2008. Upon graduating, she continued to hone her skills at a boutique architecture firm in Nashville, setting herself apart as a designer with a uniquely extensive understanding of architecture. In 2012, her husband’s career took Alexander to Sacramento, Ca., where she launched her own design company, Alexander Interiors. “I think being in a new and unfamiliar city encouraged me to finally take the leap and begin working for myself,” Alexander shares. Since the launch, clients have eagerly sought out Alexander’s impeccable expertise for their own homes. Describing her style as fresh and classic all at once, Alexander creates timeless interiors with layers of color, texture, and pattern. “I love a good pattern,” Alexander says. “That’s what I feel truly sets me apart — my ability to pair pattern on pattern within the same space.” In 2016, Alexander brought her thriving business back home to Nashville – a trending city with an ever-growing design scene. But with years of experience in California and clients across the country, Alexander offers a unique perspective for clients. “I’ve been able to draw inspiration from the quirks and trends in various regions and cities,” Alexander explains. Or sometimes, the inspiration is close to home – like an antique bracelet from her grandmother serving as the muse for a hand-painted ceiling in a charming nursery. Alexander’s creativity and heart help give clients unforgettable, one-of-a-kind spaces they can live in. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. To learn more, visit Alexander Interiors

Links:

Alexander Interiors

Instagram: Alexander Interiors Nashville

Will you be joining LuAnn in Las Vegas for her one-day Power Talk Friday Tour? LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. Go to Power Talk Friday to reserve your seat.

if you are not sure if it’s right or you—email LuAnn at info@luannnigara.com, put powertalkfriday LV in the subject line, and give LuAnn your phone number. She will call you and together you'll see if this one-day event will benefit you and your business. 

This event is sponsored by Revel Woods and MyDoma Studio.

To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.

Jul 5, 2019

Welcome to Power Talk Friday! We have Sarah Winchester with us today! Sarah is a Boston based photographer specializing in interiors and fine art photography. Social media has really raised the bar for photographers over the last few years, and as a result, the world of interiors photography has been getting a lot of recognition. So investing in an excellent professional photographer has become a valuable way for new interior designers to become known. In today's episode, Sarah talks to us about styling, copyright, what it takes to be a great interiors photographer, and she also explains what you, as an interior designer, need to look for when hiring a photographer. Listen in today, to get Sarah's practical tips and advice for showing yourself in the way that you want to be seen.

Raised in Atlanta, GA Sarah brings her southern sensibility and style to her work.  After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy. Tune in now for more!

Show Highlights:

  • Sarah believes that you have to have a script, or a shot list to know where you're going, where to start and to keep things organized.
  • Amazing photographs are essential for interior designers.
  • Social media has raised the bar for photographers.
  • Finding the right photographer.
  • Photographic shoots are creative and fun, and also exhausting!
  • What to look out for when choosing a photographer who will be the right fit.
  • Getting as much out of a photo shoot as you possibly can.
  • Copyright versus usage right... it can all be very confusing.
  • Paying for usage rights for the images you've shared.
  • Having the conversation about who owns the rights to the images on social media.
  • There's safety in integrity so it's important to be clear right from the beginning.
  • Partnering with local brands in order to style a project.
  • Developing relationships with local businesses and highlighting their products in your photo shoots.
  • Using images to sell a feeling.

Bio:

Sarah is a Boston based photographer specializing in interiors and fine art photography.  Raised in Atlanta, GA she brings her southern sensibility and style to her work.  After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world. Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. Sarah feels photography is about creating, not just capturing and brings that emotion to her work.

Links:

Website: Sarah Winchester Studios

Instagram: Sarah_W_Studios

Austin Mill PR

Previous episodes mentioned in the show:

Stephen Karlisch # 369

David Livingstone # 51

Raquel Langworthy # 343

Sarah Winchester Studios - Pitch for LuAnne Nigara Podcast

About Sarah Winchester

Sarah is a Boston based photographer who shoots all over the country, specializing in interiors and fine art photography. Raised in Atlanta, GA she brings her southern sensibility and style to her work. After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world.

Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. She also creates a series of fine art photography stemming from a passion for art and travel; creating beautiful images to live with and love.

Sarah feels photography is about creating, not just capturing and brings that emotion to her work.

OVERVIEW:

  1. PHOTOGRAPHERS - How to choose one? What sets me apart?
  2. In an increasingly growing field, how should a designer choose?
  3. In turn, how can a photographer set him or herself apart? (I know lots of interiors

photographers who listen to the podcast)

  1. SOCIAL MEDIA - Still photography, moving images, videos
  2. Social Media v. Website/Portfolio
  3. Instagram shooting tips. IPhone v. Professional
  4. Engagement, Stories, connecting with followers.
  5. CONTENT - Still photography, moving images, videos
  6. Should you be doing “more?” What does that “more” look like?
  7. Online and social media are perfect for playing with this. Places where

traditional print media can’t go

  1. COPYRIGHT - Who “owns” the images
  2. Copy Right v. Usage Rights
  3. 2 - 3 party usage - reduced rate
  4. “Other Parties” wishing to use the photos. Publications, vendors, etc.
  5. STYLING - The discussion continued…
  6. Such an important aspect of interiors photography. Could parent more discussion.
  7. Photographer as stylist…is this the new norm? Perhaps, but only if it fits the project and photographer.
  8. Partnering with a local business. Helps the shoot, the homeowner often buys the pieces and helps the designer finish out the project.
  9. I often buy or borrow, books, accessories, home goods, etc. for a shoot and let the homeowner buy the products from a shoot…unless they are from my personal collection. - The homeowner gets free shopping and styling
  10. ART + ART SOURCING
  11. Not all spaces and projects have amazing art budgets, but art is a crucial part of a finished project and creating beautiful, finished photographs.
  12. Relationship with art consultants. Finding new a artist who will lend work.
  13. A personal passion: I love finding new artists and helping them.
  14. GETTING PUBLISHED
  15. Writers - In addition to getting to know editors (which can be very challenging because they are such busy people) Develop a relationship with writers.
  16. They get paid by the story to so we all want to find amazing projects.
  17. Local/Regional press and print is still amazing.
  18. Online features - .com arm of publications, blogs. Great in that things can go viral. Also, the reason why it is important to credit everyone when you post things.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

IN DEPTH BREAK DOWN

  1. Photographers

- How to choose one?

- I come from a fine art/art history background that is where I start, but I also have some commercial experience so that always creeps in, but first and foremost I LOVE creating a great editorial type shot. One that will draw the viewer into the space. I love the challenge of creating beautiful images but also the effectiveness of conveying the “information” the designer needs/wants to parlay.

- Photographers - Just like designers, there is the right fit for you.

  • What is their photographic style, their personality, do they assist in styling, and do they fit your budget and meet or talk to them in person.
  • Crowded field of photographers - photography is becoming more and more accessible which makes the field larger. I say great. A rising tide lifts all boats.

- Look closely at the photographer's portfolio. The feel, the lighting, the angles.

  • How do you want your work to look? Just like when people choose a designer that best suits their needs and style.

- Photo shoots are long hard days…sometimes overnight trips. You better like who you are working with and shouldn’t it be fun?

  • They should be creatively fulfilling days that give you the final images that perfectly show your work and you.

- Trust the photographer but also speak up.

  • If the leather straps on a chair really speak to your work and your design choices, make sure the photographer gets those leather straps! Or tile or built-in design.

- This is the time to get the project the way you want it because when you walk out the door and close it behind you that is it. What do you have left of the

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

project? A photo shoot is a chance to get the project the way you want it and preserve it for your portfolio.

  1. SOCIAL MEDIA

- Consulting - Social Media v. Website/Portfolio

- How to use Instagram, Facebook, Pinterest, etc. Which platform is the best for you?

  • To expand upon what David Livingston talked about in Episode 51 when

talking bout Houzz. Where should designers be?

- How to use it for your brand/company - for most in our business Instagram is THE tool to use. I have a little PDF I like to share with my clients as an “added value.”

- Instagram shooting tips. I like giving my clients a little cheat sheet on how to use their iPhone and Instagram to their best of their ability. The iPhone is a very powerful camera. It kills me when people don’t use it to the best of their ability.

  • I also love consulting new designers in this. They may only have the budget to hire me for that one great room they “designed to completion” so I love teaching photography 101 so they can use their iPhone to create content and images for social media.
  • For website and portfolio purported I still advice to use a true professional.

- Instagram Engagement

  • Community Building, give credit.
  • Reply to comments, DM’s, etc
  • Pose questions. Ask for advice.

- Posts v. Stories

- Authenticity - “Behind the curtain”. About you as a creative/business owner.

  • Photos of travels
  • Videos - real life, behind the scenes.
  • Show your personality

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

- Give Credit - It takes a lot of people to make a beautiful space and then the image that represents that space. It makes you look better to give credit where credit is due and helps with engagement. The more the merrier!

  • Designer, architect, Builder, Stylist, Photographer. Try to credit all the people involved. It only makes you look better and it spreads the love/influence.
  1. GIFFS and VIDEOS

- Giffs and video type images.

  • I have been having fun creating gifts and stop motion images.
  • Online and social media are perfect for playing with this. Places where

traditional print media can’t go

  • If your photographer focuses on only still, the iPhone can so much.
  • Time-lapse, stop motion, videos, etc.
  1. COPYRIGHT

- Who “owns” the images. Such a huge topic these days with photo sharing and the monetizing of Instagram, shopping, etc. It seems to be a touchy subject but an important one.

- What is the difference between usage rights and copyrights?

  • It is my job a the photographer to educate the designer on the differences. I don’t expect the designer to know this.

- When I was on salary for a large corporation they “owned” all the images I took. Some of my photographs were used in national ad campaigned printed in the likes of Sports Illustrated and This Old House, but I did not receive and usage payment form my company. That was our agreement. Totally fine as I was a salaried employee and that was a part of my job description.

- Now running my own studio I “own” all my images. I maintain the copyright.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

  • The question may be raised from a designer ”but that is my work, my project.”

Absolutely. I have been hired for my talents, my brain juice, on how to create a photograph to best showcase that work. That creation…that photograph is my work, therefore the creator maintains the copyright.

- Usage Rights - When I shoot for a designer they have unlimited “usage rights” to the images. My wording goes:

  • Unlimited digital and print usage is granted to the client. Any editorial rights (digital and print) rights should be settled between Sarah Winchester Studios LLC and the publisher. Images and their rights usage are not transferable. Rights usage by other parties may be obtained for a fee per image. Sarah Winchester Studios LLC is the sole copyright owner (only usage rights is being granted) All photography to be credited: Sarah M. Winchester

- “Other parties” includes, builders, architects, lighting companies, wallpaper, furniture company, etc who see the images and then wants to use it for an ad campaign or marketing tool they need to contact me for a usage fee.

  • Basically, if they are going to use my image to sell their product. They are usually more than happy to and understand this industry standard. Plus it is far more economical than producing their own photo shoots.
  • I had a wonderful recent experience where a project for my beloved client Cecilia Walker was featured on domino.com (a connection through written Jaci Conry). Cecilia had used a lot of Hudson Valley lighting fixtures. They then bought some usage rights from me and ended up using the images in their national advertising campaign all over their website and in print publications like House Beautiful.
  • Conversely, I had a company see a project in a publication, asked to buy some usage but the designer had such a terrible time dealing with them she asked that I not. I of course obliged. My relationship with the designer is worth much more than the money I would have gotten from this other party. I always ask…and get the permission of the homeowner.
  • So many moving parts involved, but I find being open and transparent is the best way and I pride myself in being clear and honest.

- 2 - 3 Companies Usage

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

  • Often times the designer, builder and architect all want photos of a project.

For this, I offer a slightly reduced “combined rate” for the shoot.

  • So the overall cost of the shoot might be more because there are more people “using” the images, but when split 3 ways is less expensive for each party than if they each hired me separately.

- If copyrights are wanting to be purchased it usually is a much higher cost because I am basically giving away all my rights to that image I created. That case usually only comes up when a photographer is hired by Architectural Digest or some major print publication but even then that is not always the case.

  • I heard Photographer Lynsey Adario who shoots for the NY Times, National Geographic, etc. speak and she said she shoots as a freelancer for that reason. So she owns the copyrights to her photographs.
  1. STYLING

- Styling Assistance - I have rolled it into my services because I love it and I am good at it.

  • This was covered greatly in the Raquel Langworthy podcast and I thought she did an amazing job conveying the differences between stying assistance and hiring a professional stylist. It's a new way people are looking at their photographers.
  • Majority of my clients do not have the budget to hire amazing stylists like Stacy Kunstel or Charlotte Safavi. That is usually a publication level shoot.

- I have relationships with various studios and shops and after scouting with gather information on colors, flowers, accessories, books needed. I borrow a ton of stuff on my own. Inevitably the homeowner buys half the stuff we bring.

Win-win for all.

- If the homeowner isn’t on set (which is usually the case and the preferred option) we send photos and pricing while on a shoot for approval.

- A great way for the designer to finish out the project.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

- I know what it “photogenic” I know what has been shot to death. (Ahem…Tom Ford book)I also like that “control” over the shoot. It makes us all look better.

- STORY: I recently shot a gorgeous old brownstone in historic Beacon Hill, the designer hired me to style and shoot the project. I hired my own styling assistant. We spent an entire day styling and then we shot for two days. I helped source art

  1. ART

- Art sourcing - Art is SUPER important.

  • This is also a personal passion of mine with my Art History major, I love finding new artist, I have a few art consultants I work with who lend me work. One of whom I am giving a Design Week talk with about Art + Design.
  • To Stephen Karlisch point we can hold art up. No need to bang holes in that Phillip Jeffery wallpaper. And sometimes the homeowner ends up buying a piece. Win-win!
  1. GETTING PUBLISHED

- Writers!!! - In addition to getting to know editors (which can be very challenging because they are such busy people), I have loved developing relationship with writers.

  • They get paid by the story to so we all want to find amazing projects.

- Local/Regional press and print is still amazing

- We all want national press of course but regional print has amazon coverage

- New England Home, Newspaper magazine, Modern Luxury, Atlanta Homes and Lifestyle

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

WWW.SARAHWINCHESTERSTUDIOS.COM. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

Jul 2, 2019

Welcome to the show! Today, we have the charming Jared Hughes, an interior designer from Atlanta, joining us. Jared's Instagram and his website are well worth paying attention to because they are unusual, warm, and beautiful, and the authentic way that he has remained true to himself and his own, personal style really shines through both. In today's episode, Jared talks to us about his solid interior design business and he explains how he has built a reputation and gained recognition as a talented designer within the interior design industry, even though his firm is still under three years old. Tune in now, to find out more!

Jared opened his firm after ten years of experience working for others in residential design and event and floral design. The experience that he gained from doing this has allowed him to hit the ground running and as a result, he's been producing projects that are timeless, classic, and with an unexpected twist. Listen in to find out what Jared has to share today. You're really going to enjoy this episode!

Show Highlights:

  • Jared talks about his confidence in presenting his work in his own, unique way in his Instagram and on his website.
  • There are some key elements that are evident in all of Jared's designs.
  • Jared explains why hints of his personal life appear regularly in his Instagram feed.
  • Jared's biggest client is from Switzerland.
  • What people are looking for in Atlanta, in terms of interior design.
  • Jared talks about his incredible number of accomplishments over the last two years.
  • Networking has really been key to Jared's success.
  • As a new designer, it's really important to present yourself in a humble and respectful manner when getting to know more experienced designers.
  • Jared advises you, as baby designers, to take the advice of more seasoned designers and let them help you.
  • We never stop learning, so Jared likes to test out processes that have worked for other people.
  • Jared is extroverted and better around other people, however, he has no problem with being alone.
  • Jared gives some unique and useful advice to help introverted designers with networking.
  • Jared explains where he gained the grounding for his specific design aesthetic.

Bio:

Jared Hughes is a globally inspired Atlanta designer with deep roots in the South. His penchant for antiques and architecture are at the heart of his work, and his fascination with fabrics is the starting point for nearly all of his design projects. He gleans inspiration from his obsession with color to rethink the past and create livable,  layered spaces. With 10 years of experience in residential, event and floral design, Hughes’ breadth of experience allows him to produce projects that feel timeless and classic with an unexpected twist.

Links and Resources:

Website: Jared Hughes Design

Instagram: Jared Hughes Design

Will you be joining LuAnn in Las Vegas for her one-day Power Talk Friday Tour? LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. Go to Power Talk Friday to reserve your seat.

This event is sponsored by Revel Woods and MyDoma Studio.

To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.

Jun 28, 2019

Welcome to Power Talk Friday! We are very happy to have Kimberly Merlitti, one of our favorite Power Talk Experts, back on the show today. Many people are really in the dark about how much money is actually going in and out of their businesses. Kimberly, who first appeared in episode #361, loves teaching people to understand accounting in a way that makes them an active partner in their finances. Talking in really simple language, she helps people figure out the really important financial side of their businesses. In today's episode, you will learn about the billable hours, rates between the principal designer and junior designers, how to know your cash on hand, how to know your 'cost to be open' number, how to budget to hire a junior designer, and how to prepare for a recession. Listen in, to find out how to get to know your numbers.

Kimberly Merlitti owns KMM Consulting based out of Washington, D.C. She has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio, and Martin Group. She has her Masters in Accounting from Golden Gate University. Located in Washington D.C. Kimberly's clientele includes a diverse group of service-based companies, with the main focus on small interior design, construction, and architectural firms. The goal of her firm is to make the businesses she works for as profitable as they can be by educating them on accounting, cash flow management, tax deductions, project reporting, and business management. Tune in now, for more!

Show Highlights:

  • Kimberly shares a really simple calculation for you to get to know how much of the money in your business account is actually yours.
  • Using the best software to calculate your vendor liability.
  • Keeping an eye on your cash flow.
  • How to know your cash on hand.
  • It only takes five minutes a month to know your cash on hand.
  • Budgeting to hire a junior designer.
  • Working out your time-billing rates and budgets.
  • Being upfront and straightforward with your clients.
  • Telling your clients what to expect with every stage of the design process.
  • Things to consider when working out your 'cost to be open' number.
  • How to prepare for a recession.
  • Building cash reserves for difficult times.

Other episodes mentioned in today's show:

Alinda Morris: #429

Michele Williams #180 and #395

Peter Lang #349

Links:

A Well Designed Business

Kimberly's website: KMM Consulting

Kimberly's email: kimberly@kmmsf.com

Need to schedule time with KMM? KMM Consulting

Jun 25, 2019

Welcome to today's show! We're excited to be interviewing Laura and Cliff Muller today. Laura and Cliff are the husband and wife team behind Four Point Design Build, an award-winning full-service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm, based in Los Angeles. The landscape of interior design is changing, so design-build has become an incredible opportunity for interior designers to have control over their projects and to enjoy the fruits of a multi-dimensional process. In today's episode, Cliff and Laura share some of their winning design-build processes, and Laura gives some great advice about mentorship and collaborating with build professionals. Tune in now, to find out more.

Four Point Design Build is owned and led by interior designer and general contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey, specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Listen in today, to find out about what it takes to run a successful design-build business.

Show Highlights:

  • There's a fine line between professionalism and personal expression in the world of business today.
  • Why Laura and Cliff make such an excellent husband and wife team.
  • Celebrating all the different people involved in a project at the end.
  • How they developed the name of their business.
  • Cliff and Laura's four-step business-process.
  • Understanding what goes into a design-build project.
  • The best way for a new designer to start out in the design-build world.
  • Laura suggests that new designers find a design-build mentor to oversee their first small design-build project.
  • The best way for a young designer to approach someone they would like to become their mentor.
  • Laura explains how to make the right kind of connections.
  • What has to happen at the beginning of a successful design-build project.
  • The investigation and analysis that is necessary before the start of a design-build project.
  • Knowing your self-worth and value, and the essence of the truth of your business is really empowering.
  • Some websites that provide good information for designers and consumers to understand what to expect from a design-build project.
  • Laura discusses the really well-received presentation that they did at the Las Vegas market, around the changing landscape of interior design.

Short Company Bio:

FOUR POINT DESIGN BUILD INC

LAURA MULLER – CEO, OWNER + PRINCIPAL

CLIFF MULLER – SENIOR CONSTRUCTION CONSULTANT

June 20, 2019

For Immediate Release

FOUR POINT DESIGN BUILD INC is an award-winning full service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm based in Los Angeles, serving clients nationwide. Owned and led by Interior Designer and General Contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. From high-rise and mixed-use design-build to executive offices and luxury custom homes, Cliff and Laura guide and oversee every detail and project process with systems and teams in place that allow their Clients to relax and enjoy the blessings of designing and building a custom luxury #CleanFreshModernTM space. [137]

Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Laura is the former President of the Los Angeles Chapter of the American Society of Interior Designers (ASID/2016) and has the distinct honor of being selected to the prestigious 2018 DXV Design Panel and the elite 2019 Designer Council for Monogram Appliances. Cliff has collaborated on award-winning and highly celebrated projects with such renown architects as Patrick Tighe and Morphosis. [90]

Link to HIGH RES IMAGES: A WELL DESIGNED BUSINESS_PODCAST ASSETS

SERVICES INCLUDE

> Full Service Interior Design

> Architecture and Detailing

> Custom Furniture Design and Fabrication

> Construction Documents and Permit Acquisition

> Full Service Project and Construction Management and Administration

PROJECT TYPES

> Residential

> Commercial

> Tenant Improvement

> Retail

> Restaurant

> Multi-Family and Mixed Use

TO LEARN MORE about us, our team, and our work, visit Four Point Design Build and SUBSCRIBE to our newsletter #The4ptReport

for tips and trends, means and methods, things we love, inspiration, resources and tools, and more. FOLLOW US @4ptDesignBuild on

Instagram Facebook Pinterest and Twitter.

C O N T A C T U S

Project Inquiries - Info@4ptdb.com

Media and Speaking Inquiries - Andrew@andrewjosephpr

S T U D I O

22048 Sherman Way, Suite 205 Canoga Park, CA 91303 | T 818.914.8826

LIC. B #982460

 

Links:

Website: 4 Point Design Build Inc

Instagram: 4 Point Design Build Inc

Twitter: 4 Point Design Build Inc

Facebook: 4 Point Design Build Inc

Pinterest: 4 Point Design Build Inc

The Design-Build Institute of America: DBIA

LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually.

To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.

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