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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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May 3, 2022

Today with Tiffany Cassidy:

Welcome to a Well-Designed Business. Today I am joined by Tiffany Cassidy, co-founder and principal designer of Lagnappe Custom Interiors. Tiffany and I discuss the fear some have about niching down your business and how Tiffany powered through her own fear. Every guest that has been on the show that has chosen a niche has said that it was the best decision they made for their business. Tiffany couldn't agree more and she has done such a wonderful job at combining her past experiences with what she’s learned from coach Tobi Fairley to niche into her luxury vacation rental design business. Please join us to learn about Tiffany’s niching journey and the versatile services that Lagnappe Custom Interiors has to offer.   

Pick it apart:

  • [6:13] Tiffany starts to tell us about when she decided to niche her design firm down and how she went about it.

    [16:30] Tiffany explains her initial resistance in niching down. 

    [20:15] Additional services that Lagnappe Interiors offers, also for those who want to DIY. 

    [32:45] Tiffany tells us more about her Designer for a Day Program and Master Plan program.

LuAnn and Tiffany Cassidy’s Ah-Ha moments:

“Part of my resistance to niche down was wanting to keep my options open. It felt scary to  limit, but learned it wasn’t limiting at all because people would come to me for help.” - Tiffany Cassidy

 

“I encourage other designers to niche down because it frees up your mind in so many ways and helps you grow your business in a specific manner.” - Tiffany Cassidy 

 

As designers when we are doing full service projects working with project managers and contractors, when we make our project book we should ask ourselves what are all of the potential questions they could ask us.” - Tiffany Cassidy 

More about Tiffany Cassidy:

A native of California with both a degree in chemistry and a highly creative side, Tiffany has been designing beautiful homes and commercial spaces in the U.S. Virgin Islands for her long list of clients since 2002. She marries her artistic and scientific sides together by transforming the intangible into breathtaking, cohesive and highly functional designs delivered in systematic and organized bliss. Tiffany considers it a privilege to be invited into other people’s homes to help them transform their personal spaces and her goal is to not only make your home prettier but in doing so, make your life better.

Connect with Lesley Myrick

Website

Instagram 

Facebook 

Pinterest 

ebook on Vacation rental

Blog

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#15- Nancy Ganzekaufer: Niche is Rich

#174- Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours

#368- Jessica Duce: VRBO Interior Design 

#440- Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

#753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

#372 Laura Michaels: How to Talk Budget with your Interior Design Clients

 

#584 Lesley Myrick: Building a Business From the Ground Up, Again

 

#37 Lesley Myrick – Strategies I Used to Build My Business

Apr 29, 2022

Today with Leah Neaderthal:

Welcome to A Well Designed Business.  As you probably know, I am as extroverted as they come—a trait which I believe plays into my sales success. But extroversion isn’t necessary to be a good salesperson. In fact, my guest today, Leah Neaderthal, would say that introverts possess several qualities that make them natural sales superstars—if they know how to tap into them and use them. She’s sharing how to do just that, teaching introverts how to sell with strength and confidence.

 

Pick it apart:

[2:00] Leah shares why being an introvert is actually a sales superpower. 

[5:39] LuAnn and Leah discuss the importance of tapping into what your client is saying, even if they aren’t actually saying it. 

[7:39] Leah talks about diving deep into the value you are bringing to your clients. 

[18:02] Leah and LuAnn discuss the strength of saying no. 

[25:46] Leah points out ways that we unknowingly get clients to say no. 

[35:07] Leah shares two mindset shifts for selling to mid-size companies or corporate clients. 

LuAnn and Leah Neaderthal's Ah-Ha Moments

“To all the introverts out there—I see you, I validate you, I am you. I do want to let you know that the things that make you an introvert and make you the way you are actually are your superpower when it comes to selling.” -Leah Neaderthal

 

“The most successful salespeople are people who listen, who ask a question, stop talking, and observe. People aren’t always saying expressly in words exactly what they intend to say. By asking questions, listening, and observing, we start to uncover the nuggets that show what the pain point of our client actually is. We have to know these things to come up with the solution for them to make selling to them easy.” -LuAnn Nigara

Connect with Leah Neaderthal

Website 

LinkedIn

Facebook

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#598 Judith Taylor – How an Introvert Networks in an Extroverted Industry

A Big Thank You to Today's Sponsor:

Kravet is always focused on making things easier for you. With Kravet’s website, finding the exact products you need is easier than ever. You can create tailored searches that yield the exact results you need, which in turn helps you create the best experience for your clients. Visit kravet.com today to get started.

Apr 26, 2022
Today with Kate Lester:

Welcome to A Well Designed Business.  On today’s sponsored show with Kate Lester Interiors, we’re taking a look at the Harman collection—a line of beautiful vintage reproduction rugs, inspired by Kate’s travels and passions. In collaboration with Jaipur Living, Kate launched the Harman collection to bring the beauty of one-of-a-kind elaborate vintage rugs to modern designs for all levels of clients.

 

Pick it apart:

[1:29] Kate shares the story of how she and Jaipur Living came together to launch the Harman collection.

[7:33] Kate gives insight into what reproductive vintage pieces are and why they are desirable. 

[13:03] Kate discusses her vision for the collection and how it came to fruition.

[18:50] Kate tells LuAnn about the Turkish roots of the collection’s name and its symbolism for the project. 

[24:03] Kate discusses the inspiration and design process used for the rugs. 

[32:38] Kate shares how her background in marketing helps her stand stronger in her business.

 

More About Kate Lester:

Kate Lester is the creative director and CEO of Kate Lester Interiors & Kate Lester HOME. With a diversely talented design team in her studio, and two retail stores in Southern California, – Kate is thrilled to be spreading her unique design vision with the masses. Her style ethos is all about creating spaces that weave classic lines, vintage finds, modern moments, and an infusion of at least “one weird thing”. Kate attended USC’s prestigious Marshall School of Business, and went on to study Design and Architecture at Otis College in Los Angeles. Her industry experience includes working for some of Hollywood’s most famous designers before launching her own firm in 2010. Thriving at the intersection of livable luxury, humor, and realism- Kate believes that the homes she designs should always be carefully crafted, thoughtfully curated, and a direct reflection of the people who inhabit them. When not designing, Kate can be found in Southern California dragging her family to flea markets, running on the beach, or hesitantly participating in a plethora of extreme sports with her extremely persuasive (and brave) husband and daughter. 

Connect with Jaipur Living

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#526 Jaipur Living, CEO Asha Chaudhary

#757 Jaipur Living, Nitesh Chaudhary

Apr 22, 2022

Today with Monica Froese:

Welcome to A Well Designed Business. Over the last few years, more and more designers have started finding ways to build passive income streams into their businesses, through e-design options, curated shoppable lists, and more. Today, we’re talking more about this idea—how you can create digital products to help solve problems for your clients, attract new ones, and add an income stream to your business.

 

Pick it apart:

[1:28] Monica shares her journey, from corporate marketer to mom blogger to digital product aficionado. 

[19:15] Monica gives insight into how interior designers can use digital products to solve problems for their clients. 

[36:31] LuAnn and Monica discuss how to create a pillar of content to help your clients along the buyer journey, without investing all of your time into content creation. 

[42:48] LuAnn shares her biggest takeaway from the conversation.

LuAnn and Monica Froese's Ah-Ha Moments

“I am great at teaching people how to read their numbers to get better conversions. I’ve been told by my students that I make intimidating numbers seem easy. I think it comes from my lack of emotions to numbers—they are just numbers. They tell you a story and you just have to be able to read the story that they tell.” -Monica Froese

 

“Here comes the courage—to say, ‘this is all great, but I don’t want to do this anymore. It isn’t filling my soul, it isn’t feeding my mission on the planet.’” -LuAnn Nigara

Connect with Monica Froese

Website 

Instagram  

Facebook 

Pinterest

YouTube

Podcast

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#701 Kristen Rivoli: New Brand, New Year: How Rebranding Can Work for Interior Designers

 

#736 Power Talk Friday: Buildlane: Innovating Custom Furniture Creation

A Big Thank You to Today's Sponsor:

Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Apr 19, 2022

Today with Lesley Myrick:

Welcome to a Well-Designed Business. E-design has certainly grown in popularity in recent years. My guest today, Lesley Myrick has gone that route as well. But she missed the connection aspect of creating designs specifically for clients. So she forged her own service, the Design Master Plan, that offers a high-level customer experience, with everything but the procurement. Today, Lesley talks about finding the pieces of business she values the most and letting everything else go.

Pick it apart:

  • [3:56] Lesley gives an overview of the Design Master Plan and why she chose to create the service. 
  • [14:24] Lesley discusses how a conversation with a coach helped her hone in on what she valued most in her business.
  • [20:26] LuAnn and Lesley talk about how to put an end to scope creep with Lesley’s model. 
  • [26:07] Lesley shares the value of 3D renderings. 
  • [37:18] Lesley reiterates why connection is so important in her business.

LuAnn and Lesley Myrick’s Ah-Ha moments:

“You are seasoned enough to explain the scope and the deliverables at the beginning with clarity—that’s key. Number 2, you have priced the job profitably so when you want to be generous you can. And number 3, you are delivering a fully executed plan in detail at the beginning.” -LuAnn

 

“That’s why connection matters so much. I need to be able to have these honest conversations. And they’re not conversations meant to scare people off or freak them out, but we need to have enough of a connection and trust where I can say these things and it’s not met with hesitation or frustration.” -Lesley

 

“So it’s just eliminating the middle and end phase…but the deliverable and the service and the quality of the first phase is not compromised in any way.” -LuAnn

More about Lesley Myrick:

Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love.

Connect with Lesley Myrick

Website 

Instagram 

Facebook 

YouTube

Podcast

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods: With Revel Woods, you’re getting premium hardwood and resilient flooring curated for your design and lifestyle needs. They are dedicated to helping you help your clients find the right flooring for their needs. You can use the industry expertise at Revel Woods to help your clients feel that wow factor. Visit www.revelwoods.com today to find out more!

Other Shows Mentioned:

#722 Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business

 

#753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

 

#372 Laura Michaels: How to Talk Budget with your Interior Design Clients

 

#584 Lesley Myrick: Building a Business From the Ground Up, Again

 

#37 Lesley Myrick – Strategies I Used to Build My Business

Apr 15, 2022
Today with Connie Vanderzand:

Welcome to A Well Designed Business. Today I am talking with Connie Vanderzanden, who has developed the Going Beyond Revenue Cash Handling System. This interview is not only with a professional financial coach whose superpower is money, but it’s with someone who has financially hit rock bottom herself in her previous bookkeeping business, only to rise back up and take control of her finances and her money story. Now she’s here to share how she did it and to offer additional tips, support, and hope towards our finances. 

If you want to change your emotions about money, feel empowered by it, and take full control of your financial situation in your business, this episode is where it’s at. Enjoy!

 

Pick it apart:

  • [3:57] Connie tells us about the business she used to be in and what made her open her eyes.

    [7:40] Connie explains how she got into her financial situation and debt that caused her to change.

    [13:00] We learn the tangible obstacles that may keep us from being open to a money mindset shift. 

    [20:40] Connie tells us what steps to take if we are feeling like we want to give up on our business due to debt. 

    [27:00] Connie gives us an overview of her Going Beyond Revenue Cash Handling System.

    [40:40] Connie and LuAnn give tips on when you want to hire a team

 

LuAnn and Connie's Ah-Ha Moments

“A lot of the times when I am working with people with debt, it’s acknowledging their shame and guilt around it and addressing it and forming a new relationship with it.” - Connie Vanderzanden

 

“Debt can be used well in a business as long as we’re intentional about how we’re going to use it and how we’re going to pay it back.” - Connie Vanderzanden

 

“There’s empowerment in a choice once you can see the black and white and see where you are spending it, to make better choices.” - Connie Vanderzanden

 

“Your safe environment should begin with your financial person.” - LuAnn Nigara

More About Connie Vanderzand:

Connie Vanderzanden is on a mission to help entrepreneurs live the lifestyles they desire by learning the simple steps, structure, and discipline to create and save money. With 35 years of accounting and bookkeeping experience, a variety of industry knowledge, and her own real-life business growth journey since 2001, Connie developed the Going Beyond Revenue Cash Handling System, focusing on cash flow planning that creates profitable and sustainable businesses. Connie is a true Oregonian, born and raised in the beautiful Pacific Northwest where she spends time with her husband of 35 years and their “fur kid”.

Connect with Connie Vanderzand

Website 

Instagram 

LinkedIn

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#464- Power Talk Friday: Peter Lang: Understanding Your Finances

#575- Lisa Gilmore: Finance Fridays! From 850k to 2.25 Million in One Year 

A Big Thank You to Today's Sponsor:

Sarah Daniele, the CEO of Mydoma Studio, is an interior designer.  When she was still a practicing designer she wanted a better way to manage her projects. She wanted clear communication with her clients and her trades. She wanted all of her invoices in one place. She wanted time tracking and she wanted to be as efficient and organized as possible— so she created Mydoma Studio.

Go to mydomastudio.com/awelldesigned business to start your trial now. Get your time and your sanity back.

 

Apr 12, 2022
Today on A Well-Designed Business:

Today is a What Would Lu Do episode! Today's question comes to us from a designer in a tough situation between a builder and a homeowner. Tune in to hear the designer's story and how I would handle the situation if I was in their shoes. 

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

Apr 8, 2022
Today With Terri Taylor:

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy and specifically, Terri's The Real Deal workshop. 

More about The Real Deal:

Get PAID What You Are Worth

The industry’s premier event for serious interior designers who want to bring consistent high-profit remodeling jobs into their business

Once a year Terri offers this very special training once a year that deep dives into how to run extremely profitable remodeling jobs

This 3-day workshop is designed for IDBA clients but Terri is opening a few seats to the design community at large.

3 full days of training this May 4,5 & 6

Go to InteriorDesignBusinessAcademy.com to learn more

Connect with Terri:

Instagram

Facebook

LinkedIn

Website

 

More about Terri Taylor:

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

Episode 548

Episode 602

Episode 662

Episode 710

Apr 5, 2022
Today with Laura Martin Bovard:

Welcome to a Well-Designed Business.

Today we’re talking with Laura Martin Bovard, founder of LMD Interiors and Divine Hustler. After realizing how easily triggered she would get from certain employee types or certain things that happen in business, Laura decided to train herself to work from soul, rather than ego, which is commonly how we approach things. 

I think that this episode is very relatable and after listening, you will be inspired to learn how to work more from soul too! You will hear how Laura’s life has become more light, her business more successful, and how she was able to surround herself with like-minded, positive people. Laura really is a light herself and listening to her will give you hope for any challenges you may have.

Pick it apart:

  • [:55 part 1] Laura picks apart what she means by running your business from your soul, rather than your ego.

    [12:55 part 1] The turning point for Laura that wasn’t necessarily just one moment. 

    [4:15 part 2] Laura shares what she did to get into alignment with her soul.

    [10:13 part 2] Things Laura has done to create a happy environment in her design firm. 

    [15:35 part 2] Laura tells us about her side hustle, Divine Hustler.

LuAnn and Laura Martin Bovard’s Ah-Ha moments:

“When we love ourselves deeply, we give great service and great creativity to our clients.” - Laura Martin Bovard

 

“When you find that project or client that you identify with and that feels good in every way, you start to attract more of that to you.” - LuAnn Nigara 

 

“We find who and what aligns with us and we know that when we feel lighter.” - Laura Martin Bovard

More about Laura Martin Bovard:

My name is Laura Martin Bovard and I am the principal of LMB Interiors. Through my two-decades strong interior design practice, I’ve been privileged to hold space for my clients at times of transformation. Over the years I’ve witnessed the magic that happens when people realize that having a beautiful home is more than creating something visually pleasing; it’s about building a home for your people: family, friends, community; while also creating a vision for and manifesting a personalized space that nourishes your soul’s growth. I am wild about transformation. I create beauty wherever I go. I cannot not do this. My greatest joy is when I create an environment that is even better than what the client had imagined for themselves. I design in every style: Modern, Contemporary, Traditional, Spanish, Mediterranean, Craftsman, and more. I bring a warm, classic, and timeless approach to the aesthetic style that matches your heart, your community, and your space. I love to be of service, giving to others through my work and via philanthropy. When I am not designing homes and restaurants, I enjoy engaging in energy-rich life experiences, including cooking and entertaining and practicing the art of self-care with focused intention. I started LMB Interiors in 2002 when I was pregnant with my first child. The one-woman firm that began in my dining room has grown to include a team of top interior designers, all of whom are talented, dynamic, soulful, and share my values of authenticity, warmth, and a livable approach to interior design. As a group, we complement one another’s contributions to the whole with a deep appreciation for our individuality while inspiring each other to thrive in a culture of collaboration and graciousness. We conceive beautiful environments where love, family, and community flourish. At LMB Interiors, we prioritize sustainable design. For us, that means working with local artisans and contractors, as well as using eco-friendly, earth-conscious materials and practices. As the company has expanded, so has my office space. Today, we are based in the elegant, urban-chic, and historic White Building in downtown Oakland.

Connect with Laura Martin Bovard

LMB Interiors Website 

LMB Interiors Instagram 

LMB Interiors Facebook 

LMB Interiors Pinterest 

Divine Hustler Website

Divine Hustler Instagram

Divine Hustler Facebook

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

The way you handle your systems and processes makes all the difference in your business success. Time tracking, communication, product approvals—you don’t have time to get bogged down in dealing with looking back and checking over these aspects of your business. When you automate with Mydoma, you increase your productivity and get to focus on the parts of your business you need to be focusing on—like sales. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness

Apr 1, 2022

Today with Vita Vygovska

Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 2 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. 

Vita and I understand the challenges with pricing, that it isn’t cutthroat and that there are so many variables that go into a window treatment. Tune in to learn the general pricing guidelines for a designer, and also how you can uplevel your conversations with your client by knowing how to ballpark the price within minutes of the consultation.

Pick It Apart: 

  • [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
  • [11:30] Vita breaks down what markup is and how to calculate yours. 
  • [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
  • [27:50] Vita walks us through margins and the formula behind them. 
  • [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.
  •  

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“When someone in your world understands that what you sell a product affects the financial health and viability of your business, that's what creates a sustainable business.” - LuAnn Nigara

 

“The highest chance of you getting an order is if you can ball park the customer’s investment together on that first visit.” - Vita Vygovska 

 

“You are accustomed as the designer and have the ability to know the numbers for what is “good, better, and best” and accurately come up with investment ranges on the discovery call before running in circles.” -LuAnn Nigara  

 

When you show a pictorial presentation to a client of different budgets, it’s no longer just about the money. It’s about what they like, what the room will look like and how they will feel in that room.” - Vita Vygovska

More About Vita Vygovska

Vita is the CEO and founder of Vitalia Inc., a nationally recognized authority on quality window treatments and soft furnishings, located in the Metro Philadelphia area of Pennsylvania. Vitalia Inc. is your workroom and your partner for custom window treatments. Their mission is to provide value to their clients and improve their lives.

Vita would love to talk to you. Share your feedback, questions, problems, and challenges with her, and also your wins. You can email her at vita@vitaliainc.com

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

A BIG Thank You to Today's Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet's exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at www.kravet.com.

Other Shows Mentioned:

#548- Terri Taylor: Calculating Flat Fees and Budgets

#741- Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup

#607- Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines

Mar 29, 2022
Today with Jessica Harling:

Welcome to a Well-Designed Business. Today, we’re talking about my favorite thing—sales. And I can think of nobody better to help me talk through sales than my colleague, Jessica Harling. She is walking us through the proven 7-Step Sales Process from Exciting Windows—the same process that she covers in her course at LuAnn University. You’re going to get a high-level look at every step along the way, its purpose, and how it folds into a successful sale.

Pick it apart:

  • [10:50] LuAnn and Jessica dive into the inquiry call and how it plays into the overall sale. 
  • [19:16] Jessica highlights how the preparation for the appointment lays the foundation for success.
  • [21:01] Jessica and Lu discuss the meet and greet and home tour, and why taking control is crucial.
  • [34:16] Jessica shares the importance of the recap and review to make sure you and the client are on the same page. 
  • [44:59] LuAnn and Jessica discuss the eyeball estimate and how to leverage the trial close to move the sale forward.

LuAnn and Jessica Harling’s Ah-Ha moments:

“Doing all these seven steps ahead of time, before you start to show samples, get into the design details, or even get into detailed quoting, all of these seven steps upfront are what set up the next section for success.” -Jessica Harling

 

“That is the Achilles’ heel of an undisciplined salesperson—to get sucked into the rabbit holes and the windy roads of whatever someone wants to talk to instead of leading the conversation.” -LuAnn Nigara

More about Jessica Harling:

Jessica Harling is a 4th Generation Window Treatment Specialist, founder of Behind the Design, and leading expert in employee and process development for design organizations. Her specialty in recruiting, training and change management drives innovative and high-producing results while keeping your team inspired. Behind the Design offers recruiting, onsite and online training, and operations development consulting for design organization to streamline costs, increase productivity, and develop rockstar employees to take the company to the next level.

Connect with Jessica Harling

Website 

LinkedIn

Facebook

Twitter

Behind the Design Blog

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#548 Terri Taylor: Calculating Flat Fees & Budgets

A Big THANK YOU to Today’s Podcast Sponsor:

The way you handle your systems and processes makes all the difference in your business success. Time tracking, communication, product approvals—you don’t have time to get bogged down in dealing with looking back and checking over these aspects of your business. When you automate with Mydoma, you increase your productivity and get to focus on the parts of your business you need to be focusing on—like sales. You can get started today and save 20% off your first three months at mydomastudio.com/awelldesignedbusiness

Mar 25, 2022
Today with Rachael Bozsik: Welcome to A Well Designed Business. Today we have Rachael Bozsik, International Keynote Speaker and top elite branding coach. This is the second time we have had Rachael on and I cannot wait to share with you what she has been up to since last on the show. 

In addition to working with myself, Rachael has worked with many leaders in the industry including Sandra Funk, Michele Williams, and many up-and-comers. I encourage you to listen to find out how you can work with Rachael, and also how she has used her marketing strategy of the 4 P’s (positioning, press, paid speaking, and partnerships) to gain luxury clients and be seen as the “go-to” in your industry. 

 

Pick it apart:

[15:45] Rachael shares with us her process when she starts a new Luxe Day client. 

[23:47] Rachael explains using partnerships as a “pipeline filler” rather than a public partnership.

[32:00] Rachael tells us about the application and process to work with her. 

[43:55] Another successful example of a past client, Emily, that listeners can relate to.  

[1:04:00]: Information on how to work with Rachael, how she works with her clients, and pricing. 

More about Rachael Bozsik

Rachael Bozsik is an international keynote speaker and Thought Leadership Coach for female entrepreneurs within the creative field.

It is Rachael’s mission to empower entrepreneurial women to position themselves as world-class thought leaders and public figures in their niche via the press, paid speaking, and partnerships. Think – a feature in Arch Digest, mic at High Point Market, and Partnership with Loloi. Rachael’s clients include award-winning interior designers, HGTV personalities, and internationally recognized creatives.

Rachael has been applauded for her work in numerous international publications as a top-tier expert in elite brand positioning in 40 national outlets including Forbes, Glamour, Business Insider etc.. Through her work as a professional speaker, she has empowered close to 100,000+ women on stages including Harvard Business School, Design Influencers Conference, (ASID) American Society of Interior Designers NYC, IIDA, Cornell, Bermuda’s SBA, SPANX HQ just to name a few. She has also had the opportunity to partner with incredible brands including Oprah’s Leadership Academy, Loreal, Sephora, Kendra Scott etc.

Connect with Rachael Bozsik

Website

Instagram

LinkedIn

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#2- The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

#20- Arianne Bellizaire: Could Your Hobby or Hidden Talent Be Your Marketing Platform?

#137- Michele Williams: Scarlet Thread Consulting- Actionable Tips for Time Management

#145- Sandra Funk of House of Funk: Why and How She Re-Branded Her 10-Year-Old Firm

#180- PTF: Michele Williams Talks About Profit First and Why It Matters to You

#190- Kathy Kuo: How Kathy Kuo Home, The Online Boutique, Can Assist Your Interior Design Firm

#395- PTF: Michele Williams: Financial Health Checklist For Your Interior Design Business

#520- PTF: Sandra Funk: The Interior Design Standard Is Here!

#568- Arianne Bellizaire: “A Reluctant and Accidental Leader in #BLM.”

#651- Power Talk Friday: Rachael Boszik: Gaining Credibility in Interior Design

#683- Jessica Matteson: The Client Experience is #1 in Design

#709- Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business

A Big Thank You to Today's Sponsor:

Revel Woods wants you to add more profits to your projects by teaching you how to recommend and sell hardwood flooring. Revel Woods will be there for our PTF Tour this April 1st, 2022 so if you are planning to join us in HP, you will meet John Dupra, the CEO of Revelwoods. Until then, head over to revelwoods.com/pro-account.

Mar 22, 2022
Today with Sallie Lord:

Welcome to a Well-Designed Business. I have said for some time that our business is only as strong as the relationships we build. Our relationships with vendors, partners, clients, and employees all play a hand in our success. But the relationships we have with fellow business owners, fellow designers or fellow window treatment professionals, can be extremely valuable as well. My guest today, Sallie Lord, knows that other professionals don’t have to be your competition. In fact, they can be collaborative partners and help empower your business.

Pick it apart:

[2:48] Sallie shares the story of how she and a group of local designers created a collaborative pod that helps each other’s businesses grow. 

[7:37] LuAnn and Sallie discuss how crucial community relationships can be to your business.

[19:36] Sallie and LuAnn talk about how to create collaborative relationships with fellow designers. 

[23:47] Sallie shares the way she builds the sense of collaboration within her own firm as well. 

[33:58] Sallie discusses the client experience GreyHunt Interiors is committed to providing.

LuAnn and Sallie Lord’s Ah-Ha moments:

“It is so healthy for us, for our businesses, and for our relationships. I love the opportunity for us to help one another. We all bring something to the table.” -Sallie Lord

 

“These are your friends that you lean on, but there is also a practical level. When you have a group that you know and trust, you can actually say, “How do you manage an hourly project? How do you incentivize your project manager to work in a timely manner…” You get to ask the important questions, not just have wine and massages. You get to grow your business acumen through these other people.” -LuAnn Nigara

 

“Is it really successful to climb to the top by yourself? Is that really the way the journey is supposed to go? That’s not the way it’s meant to be. We’re supposed to be in a community.” -Sallie Lord

More about Sallie Lord:

Sallie Lord is the award-winning designer and founder behind GreyHunt Interiors. A graduate of Marymount University, Sallie has worked in the interiors business for over two decades. She has amassed a loyal following of almost 75K people on her social media channels with a passion for design and an eye for up-and-coming trends.

 

This native Virginian spends her time between her home in Northern Virginia — where her business is flourishing and her new home in Indianapolis, which she shares with her husband, and two boys.

 

You can catch Sallie daily on her Instagram page, where she shares her latest designs, interior tips, and everything and anything that inspires her, including uplifting women in business!

Connect with Sallie Lord:

Website 

Instagram 

Facebook 

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#484 Laurence Carr: Design Your Business Plan

#291 Cheryl Luckett – From Side Hustle to Full Time Interior Design

#267 Rasheeda Gray: A Pipeline With Over 20 Interior Design Projects in Under 2 Years

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet is always finding ways to make shopping easier for you. Their website allows you to quickly access all of your tools, like your account settings, price lists, current and past orders and more. Their advanced color search even lets you create the exact custom color you’re looking for, making it easier than ever to find the results you need. Visit kravet.com and use coupon code AWDB10 for 10% off your first order.

Mar 18, 2022

Today with Nitesh Chaudhary:

Welcome to A Well Designed Business. Today, we bring you a sponsored show with Jaipur Living. Jaipur is not your average hand-woven rug company. They have a long-standing commitment to empowering their artisans, ensuring ethical and fair practices, and sustainability. Their latest initiative—the Manchaha was built on a history of those commitments. The story behind these rugs will move you. To learn more, go to Jaipurliving.com/luann

 

Pick it apart:

    • [2:55] Nitesh shares the origins of the Manchaha collection and the way it has turned weavers into artists. 
    • [10:45] Nitesh explains the power the program has brought into the lives of the artisans. 
    • [22:05] Nitesh dives into how artisans are chosen and the process for making the Manchaha rugs. 
    • [31:40] Nitesh and LuAnn discuss the ripple effect Jaipur is having on the lives of women in India. 
    • [37:14] Nitesh explains why investing in a Manchaha rug is worth it.

More About Nitesh Chaudhary:

Nitesh Chaudhary is the youngest child of Chaudhary Family of Brands founder N.K. Chaudhary. As director of innovation, supply chain & innovation, Nitesh brings over seven years of cross-functional experience in strategically building start-ups and growing companies to Jaipur Living, where he works alongside sisters Asha (CEO) and Archana (COO). Nitesh has a strong passion for identifying and resolving business challenges using technology and human capital to reach business goals.

Connect with Jaipur Living

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#526 Jaipur Living, CEO Asha Chaudhary

 

 

Mar 15, 2022

Today with Claudia Ricciardone:

Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design. 

Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she navigated turning her hobby into a business.  I don’t know about you, but when a psychologist offers business advice, I am going to listen. 

Pick it apart:

  • [6:10] Claudia begins her discussion about some of the pain points she experienced while starting her interior design business.

    [16:44] Claudia tells us how she transitioned from hobby to business.

    [23:40] Claudia needed a team and she tells us who she knew she needed to hire first. 

    [33:15] Advice on making an investment for your business.

    [51:00] LuAnn and Claudia discuss having those, sometimes hard, discussions about money with potential clients.

LuAnn and Claudia Ricciardone’s Ah-Ha moments:

“When there is a pain point, ask yourself what quality you need to develop to move past that pain point.”- Claudia Ricciardone

 

“In addition to the content I provide for my promotional offerings, you just never know who you are going to meet that could be a colleague that you can learn from, and they learn from you, and improve your business.” - LuAnn Nigara. 

 

“Hire the best photographer you can afford. Hiring a great photographer is what got me published in my first magazine, LUX Lifestyle Magazine.” - Claudia Ricciardone.

 

“Wherever you are in the business, you can see your goals clearly, but you can still have fear. The difference is taking the plunge or not. If you are running a business there is no getting around making an investment.” - LuAnn Nigara

 

“When the student is ready the teacher will come. The right guides will come.” - Claudia Ricciardone

More about Claudia Ricciardone:

Claudia Ricciardone is a luxury residential interior designer based in Charlotte, North Carolina. Claudia provides full-service interior design services with a focus on sustainable and eco-friendly furnishings and décor through the company she founded, Claudia Josephine Design. 

Claudia is a certified GREEN Accredited Professional (AP), member of the Sustainable Furnishings Council (SFC), and Maria Killam Certified True Colour Expert. She served as the interior design columnist at LUX Lifestyle Magazine, where her work was published and distributed internationally. Claudia’s designs were also recently featured in Southpark Magazine.

Connect with Claudia Ricciardone:

Website 

Instagram 

Facebook 

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#50- Veronica Solomon: Powerful Marketing For Your Interior Design Firm- Website to Fan Engagement on Facebook

#58- Maria Killam: Color- When You Can Own It As An Expertise, You Can Charge Higher Fees

#752- PTF- Kelsey Kurtis: Connection-Based Branding For Success

 

Mar 11, 2022

Today with Liz Beaman Delman:

Welcome to A Well Designed Business. I love today’s conversation because we are diving a little into the art world. How many of us designers have intimidation or lack of knowledge into having that conversation with our clients to incorporate fine art into their project? I see you in the back with your hand raised. Well we're in luck because today we are chatting with Liz Beaman Delman, founder of Above the Sofa, an art advisory firm. Liz aims to bring confidence to designers to have those “artsy” conversations with their clients and to incorporate fine art into their projects. You know that we love anything that will help a designer be more profitable. Enjoy! 

 

Pick it apart:

  • [1:36] Liz explains her reasoning behind wanting to empower designers to bring more fine art into their projects. 

    [8:48] Liz tells us the process in which she works with the designer, whether they have some experience working with the art world or have zero experience.

    [33:05] More business benefits for designers who open their clients’ eyes to fine art.  

    [37:30] Liz’s experience working with showhouses and that process.

More About Liz Beaman Delman:

Liz Beaman Delman is a twenty-year veteran of the art world and is a foremost expert in American Art. Liz honed her expertise during two decades as a Specialist at Sotheby’s and Christie’s, where she was a Senior Vice President and ran the American Art department. 

Art is in Liz’s DNA. Her paternal grandfather was an abstract artist and the Andrew W. Mellon Professor of Art at Carnegie Mellon University in Pittsburgh. Her maternal grandparents began collecting then avant-garde Contemporary Art in the 1970s and continued to do so until their passing. Inspired by the creativity of her grandfather’s work and the beautiful way in which her grandparents chose to live with their collection, Liz began to pursue a career in the arts beginning in high school. Twenty-five years later Liz still cites their influence as the guiding principle behind her work.

 

In addition to founding Above the Sofa, Liz runs an art advisory firm, Beaman Delman Fine Arts, focused on secondary market sales and all aspects of art advisory and collection management. Liz splits her time between New York and Los Angeles and has held volunteer leadership roles in both cities.  She has been on the board of the Archives of American Art, a member of the Director’s Council at the Guggenheim, a member of the Director’s Circle at the Hammer Museum in Los Angeles, and three affinity groups at the Los Angeles County Museum of Art including the Collector’s Committee.  Liz is a graduate of Vanderbilt University and a native of Pittsburgh, Pennsylvania.

Connect with Liz Beaman Delman

Above the Sofa Website 

Above the Sofa Instagram 

BD Fine Arts Website 

BD Fine Arts Instagram

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#413- Leslie Price: Evolution of a Career in Interior Design

A Big Thank You to Today's Sponsor:

Revel Woods wants you to add more profits to your projects by teaching you how to recommend and sell hardwood flooring. Revel Woods will be there for our PTF Tour this April 1st, 2022 so if you are planning to join us in HP, you will meet John Dupra, the CEO of Revelwoods. Until then, head over to revelwoods.com/pro-account.

 

Mar 10, 2022
Today on A Well-Designed Business:

Welcome to A Well-Designed Business®! Managing our businesses over the last 2 years of the pandemic has been hard. It has been especially hard on those of you who own and manage bigger businesses. This revenue growth is absolutely something to be grateful for, but it has also been extremely challenging. 

So today I am talking to you about The Power Talk Friday Tour next month at High Point Market. If your business finished last year with gross revenues between 2 million and 5 million or between 5 million and 10 million, this PTF Tour is for you.

I know you need to be in a room with other leaders, other CEO’s who are going through what you are going through. Listen to today's show for all the details and I hope to see you there.

Save your seat here!

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Mar 8, 2022

Today's Show Sponsored by the "Interior Design Standard." 

Welcome to a Well-Designed Business. On today's sponsored show, Sandra Funk is here to share insight on growing not just a luxury design firm - but a thriving luxury design firm. She'll share everything from the why, to the how, and everything in between.

I am thrilled that Sandra will also be sharing the latest news about her business program, the "Interior Design Standard".  I know it will be the best investment for your business.

Enroll here: https://interiordesignstandard.com/luann

Registration opens March 23rd!

Designers who have implemented the Standard in their businesses:

“A rising tide will raise all ships - and man, is Sandra bringing in the tide!  The Interior Design Standard is incredible.  I feel so lucky to have stumbled into Sandra’s circle of light. To say it is ‘exactly what I needed’ is the understatement of the year!”

- Jenn O'Brien, Jenn O'Brien Interiors 

 

"The Standard is EXACTLY what I've been looking for. Sandra "speaks my language" - she's relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.” 

- Taylor Johnson, Taylor Johnson Interiors 

Share this with someone who deserves joy and efficiency in their business just as much as you do. It’s time for our entire industry to rise together.

What We Talked About:

Furniture Lighting & Decor Article

Other Episodes Mentioned:

EPISODE 660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

EPISODE 585: Sandra Funk: Helping Designers Improve Their Business Systems

EPISODE 520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

EPISODE 145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

EPISODE 02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

 

Mar 4, 2022
Today with Kelsey Kurtis:

Welcome to A Well Designed Business. It’s Power Talk Friday and we’re talking-branding! This is for everyone. Kelsey Kurtis, author of The Connection Method and professional lifestyle branding photographer, shares her principles to create an impactful brand through the power of connection.

 

Pick it apart:

  • [16:17] Kelsey shares with us the steps from her book that she encourages people to take when defining their brand.

    [23:00] Kelsey and LuAnn discuss the importance of having three non-negotiables when having those hard discussions.

    [26:20] Kelsey tells us about everyone’s favorite chapter in The Connection Method. 

    [39:00] We learn the three steps of Kelsey’s branding and marketing cycle. 

    [49:27] Kelsey shares the three value elements for a balanced social media and marketing plan.

More About Kelsey Kurtis:

Kelsey is a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method® and creator of Connection-Based Branding.

Kelsey has over ten years of experience as a professional photographer and working with business owners and leaders. She is passionate about educating and equipping leaders with the tools they need to genuinely connect with both themselves and their audience in order to stand confidently in who they are and what they offer.

Connect with Kelsey Kurtis

Website 

Instagram 

Facebook 

LinkedIn 

Link to buy The Connection Method (paperback)

Link to buy The Connection Method (hardback)

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#125- Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!!

 

#248- Marina Umali: How Feng Shui and Interior Design Meet

 

#651- Power Talk Friday: Rachael Bozsik:
Gaining Credibility in Interior Design

#26 Kae Whitaker Branding Your Business, Finally I Understand It!

 

Mar 1, 2022

Today with Sandra Vlock

Welcome to a Well-Designed Business. Today I have the pleasure of talking with Sandra Vlock, founder of Studio Vlock. Sandra worked as an architect in her own firm for 30 years before shifting into, what she likes to refer to as, functional fine art. If that’s not impressive, wait until you see her illuminating, evocative sculptures. Let this episode serve as an inspiration for you to make that big move to change your life and success, like Sandra did.

Pick it apart:

  • [1:30] Sandra begins by explaining her concept of “functional art.”

    [6:05] Sandra tells us some of the ways that she leveraged being an architect into working as an artist.

    [12:00] Sandra and LuAnn discuss transferable skills and how important asking questions is. 

    [25:00] Sandra explains how luxury can be defined as a creative experience and how she executes that. 

    [45:50] Sandra ends with some great advice that she learned from owning her architecture firm and beginning a new business.  

LuAnn and Sandra Vlock’s Ah-Ha moments:

“It’s not just finding opportunities for more pieces, it’s understanding what your skill set may be that could increase the scope of the work.” - Sandra Vlock

 

“On our show, we have discussed the standpoint of the Erika Ward transferable skills many times and in many different ways. Your past impacts what you're doing, just how you're expressing how your 30+ year career as an architect is impacting the way you create functional art.” - LuAnn Nigara

 

“Clients are craving a unique experience that can be shared.” - Sandra Vlock

 

“I guess people like what I do artistically, but I think it’s because I am willing to be such an avid listener to every detail and it shows up in the work that I produce.” - Sandra Vlock

More about Sandra Vlock:

As an architect of contemporary architectural design, who is now working as an artist, Sandra Vlock's focus is to engage people in a shared experience; capturing an authentic sense of place, context and narrative. Vlock views the integration of fine art and architectural elements as a natural evolution of that vision; one that enables Vlock to design evocative steel sculptures that inspire memorable experiences and create unique environments for social gathering, quiet reflection, and visual delight. Find out more about her work by visiting STUDIO VLOCK.

Connect with Sandra Vlock:

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A BIG THANK YOU to today's sponsor:

 I want to thank Kravet Inc for sponsoring the podcast. If you have not visited Kravet.com yet to check out their complete line of fabric, wallpaper, trim, rugs, furniture, lighting and accessories, Please do it today. While you are there, set up your trade account. No minimum purchases, one uyard one sofa one rug. Go to kravet.com today.

 

Other Shows Mentioned:

#6- Identifying Your Transferable Skills With Erika Ward.

#2- The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy.

#145- Sandra Funk of House of Funk: Why and How She Rebranded her 10 Year Old Firm.

#278- Master Business Skills 1st, Interior Design Skills 2nd.

#520- Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#660- Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes.

 

Feb 25, 2022
Today with Erin Harding:

Welcome to A Well-Designed Business. Social media marketing is a valuable tool for interior designers. Pinterest in particular is an excellent platform to leverage the beautiful visuals of your business in order to grow your audience and expand your reach. We’ve heard about the organic side of Pinterest from Simple Pin Media before. Today, Erin Harding of Simple Pin joins us to dive into the paid advertising side.

 

Pick it apart:

  • 1:50 Erin shares why Pinterest is so valuable to interior designers
  • 11:54 Erin talks about the nitty-gritty of how to prepare for a paid ad campaign
  • 28:18 Erin dives into how to make your ad successful with strong photos
  • 34:25 Erin shares why now is the best time to dive into paid Pinterest campaigns
  • 39:10 Erin covers what Simple Pin offers and how you can work with them
  • 1:50 Erin shares why Pinterest is so valuable to interior designers
  • 11:54 Erin talks about the nitty-gritty of how to prepare for a paid ad campaign
  • 28:18 Erin dives into how to make your ad successful with strong photos
  • 34:25 Erin shares why now is the best time to dive into paid Pinterest campaigns
  • 39:10 Erin covers what Simple Pin offers and how you can work with them

More About Erin Harding:

Erin Harding is the Director of Promoted Pins Management at Simple Pin Media. In her five years with Simple Pin, she has worked with a variety of businesses and brands, helping them to grow their business on Pinterest, both organically and paid. Erin believes in the power of Pinterest and hopes that through her teachings, others will as well.

Connect with Erin Harding

Website

Pinterest

Instagram

Facebook

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big Thank You to Today's Sponsor:

Revel Woods: Your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Other Shows Mentioned

#331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm

#618 Jenna Gaidusek: How to Build an Online Business in Interior Design

Feb 22, 2022
Today with Peggy Morgans

Welcome to a Well-Designed Business. Window treatment pro, Peggy Morgans shares the experts she hired and the work she did to prepare her business for a sale. Previously doing 90% of the work herself, Peggy set a goal of taking herself out of the business and broke the action items into a checklist of just three simple to-dos to achieve her goal.

Pick it apart:

  • [13:07] Peg shares how she felt about the process documentation when work is so custom

    [22:54] Peggy details how she hired out some of her marketing 

    [26:31] Peggy and LuAnn talk about lunch and learns

    [33:33] Peggy and LuAnn discuss the hiring learning curve

    [44:36] Peggy tells how she upgraded her systems to allow for process improvement

    [52:32] LuAnn and Peggy talk about the advantages of coaching and Chairman of the Board

LuAnn and Peggy Morgans’ Ah-Ha moments:

“You have a business, not a you.” - LuAnn Nigara

 

We want to make this business so that the person who buys it doesn’t have to know anything about window treatments. - LuAnn Nigara

 

There’s nothing wrong with the personality. But that personality doesn’t align with what you want. - LuAnn Nigara

 

Part of what my role is is empowering you to listen to your own inner voice. - LuAnn Nigara

More about Peggy Morgans:

Peggy Morgans is the owner of Parkway Window Works, an award winning custom drapery workroom serving interior designers in the greater Rochester and Upstate New York area. Parkway Window Works started as a home based, solo operation 20 years ago and was built from Peggy’s background as a former chemical engineer and MBA. Streamlined systems and a problem solving approach are the cornerstones of the company. Today, Peggy is leading a team of 8 located in 2700 square feet of commercial space to house our designer consultation space and state of the art workroom. Parkway offers design professionals a one-stop-shop with unparalleled technical expertise and a hassle-free process that takes care of it all from measure to installation and everything in between.

Connect with Peggy Morgans:

Website 

Instagram 

Facebook 

LinkedIn

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Feb 18, 2022
Today with Vita Vygovska

Welcome to A Well-Designed Business! Today’s WTF—Window Treatment Friday—is part 1 of a new three-part series on pricing window treatments. We’re breaking down margin vs. markup, how to do each, and why you need to know. 

You’re going to get the math and the formulas you need, but we’re also diving into what the numbers mean, so you can price window treatments with confidence and knowledge.

Pick It Apart: 

  • [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
  • [11:30] Vita breaks down what markup is and how to calculate yours. 
  • [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
  • [27:50] Vita walks us through margins and the formula behind them. 
  • [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“The bottom line of this is that we care about these numbers because they are the drivers. They show us how financially free we are, how financially independent we are, how financially sustainable we are in terms of our business. And ultimately, our business then translates to our personal lives. That’s why we should care. It improves the quality of our lives—at least on a financial level.” -Vita Vygovska

 

“There are people who are math whizzes and numbers geeks who will totally say ‘Oh, now I’m understanding all of the background on this and how to come up with numbers that will earn me a profitable markup so that I can run a profitable business.’ But then there’s a lot of people like me who will say ‘If you tell me the multiplier to run a healthy business is 2.5, that’s what I’m going to go for.’” -LuAnn Nigara

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

Website

Instagram 

Facebook 

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

 

A BIG Thank You to Today's Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet's exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at www.kravet.com.

 

Other Shows Mentioned:

#589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

 

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

 

#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

 

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

 

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

 

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

 

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

 

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

 

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

 

#512 Window Treatment Friday: Drapery Hardware

 

#518 Communication Between the Designer and the Window Treatment Professional

 

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

 

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

 

#586 Window Treatment Friday: Tips for Selling Window Treatments

 

#610 Window Treatment Friday: Listener Questions

 

#645 Window Treatment Friday: Scaling to Your First Million Dollar Year

 

#653 Window Treatment Friday: Rising from the Ashes

Feb 15, 2022

Today on A Well-Designed Business:

A Well-Designed Business® is 6 years old today!  Can you believe it? I can't tell you what it means to me to have you on this journey with me. So really, while I am celebrating this milestone for the podcast, I'm also celebrating YOU. 

I've been reflecting on all that's happened between February 15th, 2016 and today, and I'm blown away by the education I've received from all the incredible guests and sponsors I have had the privilege to work with throughout the years. 

Today I will be sharing some of the big lessons I've learned from my three featured sponsors: @kravetinc , @mydoma , and @windowworks

Give the episode a listen, and tell me: What are the biggest #ahamoments you've experienced?

Thank you for coming along for the ride and choosing to spend your time with me each week. 

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Feb 11, 2022

Today with Daniela Furtado:

Welcome to A Well-Designed Business. Daniela Furtado, the Toronto-based managing director of Findable Digital Marketing specializes in SEO for the design industry. She covers what to look for when hiring an SEO specialist and how to DIY it without wasting your time. Daniela’s case study recommendation comes with a Goodie Doc checklist found by signing up at https://luannnigara.com/goodies/.

 

Pick it apart:

    •  

[11:26] Daniela shares how to optimize your portfolio

[17:31] Daniela explains the structure of her case studies

[21:11] Daniela gives an example of a designer she helped with SEO

[24:35] LuAnn recaps Sara Barney’s SEO success

[27:27] Daniela explains what to look for in a reputable SEO provider 

[33:01] Daniela suggests a process to solicit reviews from clients

[37:46] Daniela shares how she works with clients

[43:02] Daniela explains how Google Ads works

[46:29] Daniela explains Google Search Console

More About Daniela Furtado:

Daniela Furtado is the managing director of Findable Digital Marketing, a boutique SEO agency that specializes in architects and interior designers.

She’s based in Toronto, Canada.

Connect with Daniela Furtado

Website

Instagram

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big Thank You to Today's Sponsor:

Mydoma Studio: Mydoma is your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness.

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