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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Jan 17, 2020

Welcome to Power Talk Friday! Today, we have one of our early guests back on the show. Diane Gardener, known as The Tax Coach (Episode #54) is back with us to talk about the specific niche of seven-figure interior design firms. Although LuAnn has done a lot of shows about getting a design business off the ground, she realized that she's done way fewer shows about what to do when you are in the seven-figure bracket. And there are very specific challenges that come with this area. When moving into the seven-figure bracket, business owners frequently experience higher expenses, cash flow problems, and higher taxes. So be sure to listen in today even if you're still a #babydesigner because LuAnn fully intends for you to become a seven-figure interior designer someday.

Diane Gardner is a Certified Tax Coach, a Quilly award recipient, and a best-selling author whose expert planning approach has saved her clients over three-million dollars in taxes. Her expertise lies in the area of tax planning. And her goal is to make sure that successful entrepreneurs across the United States are paying the least amount of income tax that they can legally pay. She aims to save taxes, one business at a time, through the use of pro-active tax planning. Diane has been featured on popular podcasts such as CEO Warrior, For the Love of Money, Listen Money Matters, Investing in The U.S, Cashflow Ninja, SharkPrenuer, Wealth Formula and Profit Boss. Tune in today, to learn about what you need in your seven-figure business to mitigate risk, increase your profits, and legally decrease your taxes.

Show Highlights:

  • Diane is a certified Profit First coach.
  • Planning ahead to pay less tax when moving into the seven-figure tax bracket.
  • Increased income often means increased expenses.
  • Becoming an active partner with your CPA or Business Coach.
  • The tax planning strategies that seven-figure businesses need to implement to keep more money
  • A great way to incentivize your people and lessen your tax load.
  • It takes a different set of skills to run a bigger business.
  • How to increase your cash flow to leverage growth from multi-six-figures to seven-figures.
  • Diane explains how a tax coach can be your ultimate advocate and partner in growth.
  • Doing an entity analysis for your business.
  • An amazing strategy for saving money by investing in your own insurance company.

Other guests mentioned in this show:

Michele Williams #180, #395 

Peter Lang # 349, #464 

Diane Gardner was on the show before in episode #54

Links:

Diane's website: Tax Coach 4 You

Diane's offer: Planning guide for the new tax law vs old tax law.

Diane’s Facebook handles:      
@taxcoach4you
@AdeptBusinessServices  

 

 

 

Jan 14, 2020

Welcome to the epic 500th episode of A Well-Designed Business! So far, it's been a wild ride, and we've fully enjoyed every minute of it! Even LuAnn, the consummate positive thinker, ever-optimistic dreamer, and earnest believer in the truth, could not foresee all the joy she has experienced, and the delightful connections she has made, because of this podcast! Join us today, for this truly memorable episode!

Recently, LuAnn has been spending time reflecting on all the pleasure that this podcast has brought her. She's been thinking about all the people she's met, the invaluable relationships she's formed, the opportunities she's been given, and the ones she has helped to create through this podcast. She has also taken the time to break down the various business strategies she's used in running this platform. In today's episode, she shares the five things that she learned behind the scenes, from doing this show. Be sure to tune in today, to hear about the 5 Keys that LuAnn believes were essential for her to have in place, to allow for her calling to happen.

Show Highlights:

  • LuAnn talks about the 5 essential keys to success.
  • Talking about passion.
  • How LuAnn realized that she needed to do a podcast.
  • Looking for something to light her up, back in 2013.
  • Lessons learned from golf lessons, surfing lessons, and 46-mile bike rides.
  • Never looking back, only ahead for what was to come.
  • LuAnn shares her true passion.
  • Even the hard days have been an absolute joy for LuAnn.
  • Creating a business plan with cold, hard facts.
  • Making clear decisions, based on facts and up-front agreements.
  • Clarity creates calm and purpose because when you have a plan, you are more likely to get to where you want to be.
  • Having an unrelenting, single-minded, and focused commitment to getting things done.
  • Every business is always a work in progress.
  • What you need, to be successful.
  • Commitment is showing up on schedule, being prepared to do what you said you would do, and doing the work.
  • What it takes, to run a village.
  • LuAnn has been blessed by the most amazing village of the brands who believe in this show.
  • It has been through the village of guests, sponsors, co-authors, and listeners that LuAnn has grown, and learned so much, in the last four years.
  • Some valuable lessons were learned from doing LuAnn Live.
  • Paying other people to deal with the details and fill in the gaps.
  • Having the support of our amazingly gifted podcast village.
  • The sad loss of a dear friend, Liza Jones.
  • Treasuring the support of all her co-authors.
  • Make someone's day, and decide to be excellent!

Previous shows mentioned in this episode:

Nicole Heymer #125, #317, and #466

Taylor Spellman #106, #390, and #467

Michele Williams #137, #180, #395, and #424

Sarah Daniele #91, #119, and #177

Jenny and Greg Madden #332

Corey Damon Jenkins #388

Eileen Hahn #363

Wendy Glaister #386

Links:

LuAnn Nigara

My Doma Studio

Kravet

Article

Kirsch

Revel Woods

 

Jan 10, 2020

Welcome to Power Talk Friday! We have Shauna Lynn Simon with us today. She is an award-winning home staging industry expert and business strategist, and she's also one of the co-authors of LuAnn's second book, A Well-Designed Business, The Power Talk Friday Experts. Shauna Lynn is seriously committed to helping aspiring entrepreneurs achieve success in their businesses. In today's episode, she explains how to become unforgettable to your clients. She shares several ways to make yourself memorable so that you're always the first person that your clients think of when they need an interior design or a window treatment service. Be sure to listen in, to find out what this exceptional businesswoman has to share with you today. You're really going to love her!

Shauna Lynn Simon is dedicated to creating educational content that builds successful relationships between like-minded professionals. She partners with CEOs, executives, and solo-preneurs to grow their brands. Shauna Lynn has built a thriving home staging and design business. She has designed a comprehensive and systematic program for teaching the technical and the business side of the home staging world. She also offers core and continuing education for home staging professionals through Styled, Listed, and Sold (SLS) Academy. Tune in now, for more!

Show Highlights:

  • Making yourself stand out uniquely.
  • It's all about understanding who you are and owning it.
  • Shauna Lynn's company has been branded with the color pink.
  • You need to know who you are and what you represent.
  • People often forget the names of people they have worked with before.
  • You need to find something to make yourself memorable.
  • Owning every part of your image.
  • You have to be one in a million.
  • Figuring out what makes you the best.
  • What fires up your passion?
  • Finding your purpose by looking at what makes you happy.
  • Positioning yourself well in the marketplace.
  • Give people a reason to remember you.
  • Figure out your "thing" is and steer yourself in that direction.
  • Everything you do should reflect your business in some way.
  • Creating an effective About You page.

Bio:

Shauna Lynn Simon is an award-winning home staging industry expert and business strategist, committed to guiding aspiring entrepreneurs to achieve success in their business. After building a thriving home staging and design business, she founded Styled, Listed, and Sold (SLS) Academy, a comprehensive and systematic program providing core and continuing education training for home staging professionals.

Analyst turned home stager, Shauna Lynn combines creativity with logic and problem solving to achieve incredible results. Dedicated to creating educational content that builds successful relationships, Shauna Lynn partners with CEOs, executives and solo-preneurs in the creative field to grow their personal and professional brands, providing real-world insights and actionable tips for conquering their business dreams.

Links:

Website: Beyond The Stage Homes

Facebook: Beyond The Stage Homes

YouTube Channel

Pinterest: BTSHomes

Exciting Windows

IWCE

PowerHouse Smart Luxury Conference - phs20.com

Goodies

Previous shows mentioned in this episode:

Shauna Lynn Simon # 76, #84, and #102

Moniomi Design #193

Dane Austin #457

Nicole Heymer #125, #317, and #466

 

 

Jan 7, 2020

Welcome! Today, we have Claire Staszak back on the show with us. Claire, who was previously in episode #166, is the principal of the Chicago-based firm, Centered by Design. Claire is a kind and genuine lady, and LuAnn has always had a very soft spot for her. In today's episode, she explains how to create excellent, top-quality content for social media. She and LuAnn also talk about how they met at the Design Influencer's Conference in 2017, and they discuss how Claire's blog, Centered by Design, was honored with an award for Best Design Writing. Be sure to listen in, to hear what Claire has to share about creating quality content for social media.

Centered By Design, is known for its holistic design process, which combines Claire's passion for wellness with her well-trained eye for interiors.

Claire studied interior design at the School of the Art Institute of Chicago and she holds a Certificate of Kitchen and Bath Design from Harper College.  

She is also a certified yoga instructor with more than 500 hours of training.

Claire's work has been featured by The Chicago Tribune, Modern Luxury, HGTV, Domino, Architectural Digest online and more. Tune in now, to find out more.

Show Highlights:

  • Claire will be speaking at The Powerhouse Smart Luxury Conference that LuAnn will be headlining, in February, in Chicago.
  • Why The Powerhouse Smart Luxury Conference is unique and well worth attending.
  • Claire talks about winning the Best Design Writing Award at the Design Influencer's Conference, in 2017.
  • The Design Influencer's Conference was a turning point for Claire. It boosted her and gave her a lot of confidence.
  • Claire has a degree in journalism so writing comes very naturally to her.
  • Helping as many people as possible, as effectively as possible.
  • Claire came to the Design Influencer's Conference, in 2017, asking whether or not she should continue writing her blog.
  • Claire shares her biggest takeaway from her experience of winning the Best Design Writing Award.
  • Claire has created a workbook, called Authentically You, for interior designers and creatives looking to create content for their websites and social media.
  • Claire has a social media following of 18 000 people, and she gets more than a million views a month on Pinterest. She shares some tips and strategies.
  • Creating opportunities for brand ambassadorship.
  • Claire's best apps for pre-planning and creating content.
  • Growing your #following on Instagram.
  • You attract the right kind of clients when you're authentic on social media.
  • Claire has an awesome giveaway for you today!

Links:

Claire's online shop pages:

Centered By Design

Centered By Design

Claire's Instagram and Pinterest:

Instagram: Claire Staszak

Pinterest: Claire Staszak

Claire's blog

Claire's giveaway - Social Media Prompts for Seasonal & Evergreen Content Goodies

Process Leads To Profits

Profit With Window Treatments

What Would Lu Do

LuAnn and Claire will be speaking at the Power House Smart Luxury Conference this February 5, 2020

For tickets

Previous shows mentioned in this episode:

Claire’s 1st episode #166

Kelsey Grose- The Farmer’s Daughter #167 - Winner of Best New Design Blog 2017 by Design Influencers Conference

Shea McGee - episode #’s: 236, 270 - Keynote Speaker 2017 at Design Influencers Conference

Amber Lewis – episode #’s: 168, 184 - Keynote Speaker 2017 at Design Influencers Conference

Wendy Cohen: #483 - Organizer of the 2020 Power House Smart Luxury Conference

 

 

 

Jan 3, 2020

Welcome to Power Talk Friday! Today, we have a business strategist, Kim Dawson, joining us. Kim enjoys working with business owners, helping them earn more and grow their businesses into successful enterprises. Her superpower is helping the owners of service-based businesses work out their ideal pricing formula. In other words, she guides them through a process of figuring out how much they should be charging, either per hour or for an entire project, to be profitable. Kim's advice is to always start with the numbers so that you can plan and strategize to accomplish your goals, rather than wishing for them to happen. Be sure to listen in today, to find out what she has to share.

Kim is a lifelong entrepreneur. She has started many businesses of her own, including a local health and fitness studio, and she has also co-founded a software setup. Kim's experience lies both in locally-focused, service-oriented businesses, and in online product-based businesses. Tune in now, to find out how to set and track your yearly financial goals, and make more profit from your business.

Show Highlights:

  • Kim works with many different industries.
  • Running a business is not for everybody.
  • Owning a business does not mean that you know how to run one.
  • Making a plan to earn your money.
  • Getting your priorities in order.
  • Looking at your numbers.
  • Kim shares a formula for working out how much money you need to bring in each year.
  • You need to know your market.
  • Evaluating the whole situation before deciding to take something on helps you stay on target.
  • Kim advises charging a flat fee, rather than an hourly fee.
  • Working out your hourly rate.
  • Finding the right market for the rate you're charging.
  • Using a strategic plan to get where you want to go.
  • Tracking your time makes your billing easier.
  • Kim used to have The Sassy Strategist Podcast.

The shows to go with this show:

Krista Coupar #60

Kim Merlitti #361 and #442

Alinda Morris #429

Cheryl Clendenon #482

Michele Williams #395

Kae Whitaker #114

Links:

Kim Dawson

LuAnn Nigara

Profit With Window Treatments

Kirsch

My Doma Studio

Kravet

Well Designed Article

IWCE Vision

 

 

Dec 31, 2019

Welcome to the last podcast for 2019! Today, we have Sally Williams, the owner of Colorful Concepts Interior Design, based in Raleigh, New York, with us on the show. Sally knows who she is, what she is capable of doing, and what sets her apart from other designers. And this comes across very distinctly in her carefully thought-out and exceptionally well-written bio. Listen in today, to hear what Sally has to share about the way she markets and grows her design firm.

Sally is very clear about what she will do and what she won't do in her business. And she knows precisely what to say when she has to have difficult conversations with her clients. This is Sally's secret sauce because certain conversations can be very hard to have if you're not prepared. In today's show, Sally explains how she's equipped herself for having these hard conversations with clients, and she talks to us about two changes that she made in her firm, which have resulted in a 40% increase in her gross sales in just one year. Be sure to tune in today, to find out more!

We wish you the happiest and most successful of years in 2020!

Show Highlights:

  • Sally explains how she achieved a 40% growth in her business this year, by making two changes.
  • Changing to charging an hourly rate, rather than a flat fee.
  • Sally explains how she estimates the cost of a design project.
  • Sally's mechanism for billing her clients for additional work.
  • Sally explains how she and her team track their hours.
  • Sally walks us through her strategy wall for new projects.
  • Setting things up for a new project.
  • Sally explains how she persuades new clients to hang in there, and bear with her until she's ready to start with their project.
  • How Sally and her team coped with a 40% growth this year.
  • Creating touchpoints for keeping the communication with the client open throughout a project.
  • The wrapping-up process.
  • Susan Brunstrum (#36) has developed a great process for wrapping up a design project.
  • Charging the same mark-up percentage on products across the board.
  • Sally explains how she builds her pipeline and markets her business.

Bio:

Sally Williams, the Owner and Principal Designer of Colorful Concepts Interior Design has a design aesthetic that is timeless and free of stylistic premises working in contemporary and traditional spaces alike.

Sally is a CQRID-certified Interior Designer who has also earned an Accounting degree from the College of William and Mary.  She worked in Corporate Accounting Management prior to following her life-long passion for Fine Art and Craft by opening a Gallery in downtown Raleigh, North Carolina.  During her seven years of Gallery ownership, Sally’s eyes were opened to the world of Interior Design.  With the encouragement of Gallery clients, friends, and family, she pursued vigorous self-study of the field. In 2002, Sally closed the Gallery and Colorful Concepts was born. 

The gallery and artists Sally worked with continue to inspire her design approach today.  She begins her designs with the color palette, which sets the tone for the entire project.  Sally transforms a space artistically, providing balanced composition and soulful color schemes set in crisp optimistic environments.  She has a strong philosophy that environments impact peoples’ daily lives, and she works with the client to deeply understand what they want and need in their space.

​As the daughter of a United States Foreign Service Officer, Sally spent much of her childhood overseas.  A multi-cultural heritage of French-Canadian on her Father’s side, and Peruvian on her Mother’s, has also inspired Sally’s creativity, which is delivered beyond her client’s expectations.

Sally is a Past President of the Triangle Chapter of the Interior Design Society; a member of numerous Professional Associations including the Home Builders Association and the Remodeler’s Council; and is a volunteer with the Leukemia and Lymphoma Society and the Carolina Designer Craftsmen Guild.  Sally has lived in Raleigh for thirty years, where she and her husband, Richard, raised their two daughters - Angela and Nancy.  

Colorful Concepts Interior Design is a full-service Interior Design studio providing professional services in residential renovation design, space planning, new home materials selections, custom window treatments, and furnishings, fine art and craft consulting, and more.  At Colorful Concepts Interior Design, long-term client relationships are valued, and we look forward to working with you on future projects as well. We are fortunate to serve clients in a way that truly enhances their lives.

Previous shows mentioned in this episode:

Cheryl Clendenon # 482

Susan Brunstrum # 36

Nicole Heymer # 125, #317, and #466

Fred Berns #22, #48, #96, #174, #226, #289, #337, #393, and #460

Links:

Colorful Concepts Interior Design

Instagram

Facebook

Dering Hall

Luann Nigara

Well Designed Article

My Doma Studio: A Well Designed Business

 

 

Dec 27, 2019

Welcome to another Power Talk Friday! Today, we're very excited to be talking money with our guest, Gerri Detweiler! Gerri understands just how to talk to creatives like us about money in a way that we truly get it.

As designers, we need to understand that working intentionally with our business finances will ultimately allow us to bring our design talent to the world. However, many creatives struggle to understand the nuances of money and finance, so, in today's episode, Gerri talks to us about business finance and she explains how to get access to a line of credit. Be sure to listen in, to get a clear understanding of credit and financing for your business.

Gerri has been guiding individuals through the confusing world of credit for more than twenty years. Her articles have been widely syndicated, and she is either the author or co-author of five books, including her most recent, Finance Your Own Business: Get on the Financing Fast Track. Gerri is also the Education Director for Nav, which matches small business owners to their best financing options and gives them free access to their personal and business credit scores. Tune in today, to find out more!

Show Highlights:

  • Gerri admits that she's not a numbers person. She does what she does because she loves helping people.
  • Gerri hates seeing people making bad choices.
  • Why you need to have a good financial buffer available for your business.
  • Setting your business up smartly, for success.
  • Protecting your personal finances from your business's ups and downs.
  • There are a lot of misconceptions and misunderstandings about which cards to use in your business.
  • Some clever strategies for saving on bank charges.
  • Avoiding fraud with credit cards.
  • Using business credit to benefit your cash-flow.
  • Establishing a line of credit.
  • There are many different loans available for small businesses via the SBA.
  • Checking on business credit.
  • Why you need to keep your personal credit scores separate from business credit scores.
  • Business credit- use it or you'll lose it.
  • How Nav helps business owners.
  • You can set up your business credit for free with Nav.

Links:

Nav: The coupon code for opening a premium Nav account is PODCAST.

Nav Blog

Find out which small business credit cards don't report to your personal credit: Nav

Small business credit cards that DO help you build business credit

Get Nav's free Build Business Credit Checklist at Nav Podcast

Facebook: Nav

Twitter: NavSMB

Previous shows mentioned in this episode:

Peter Lang #349 and #464

Kimberley Merlitti #361 and #442

Michele Williams #137, #180, #395, and #424

Taylor Spellman #467

Ashley Micchice #468

 

Dec 24, 2019

Welcome! We have Mimi Goldsmith, a loyal podcast listener, and the principal owner of her referral-based business, Style by Mimi G, with us on the show today. Mimi's bio is a perfect example of the lessons that Fred Berns, and Nicole Heymer, of Curio Electro, have been teaching us. Although Mimi has only been in business for a few short years, she has created a bio that draws the reader's attention to the uniqueness of her work. In today's episode, she talks to us about her business, how she started it, and all the shows that influenced her and helped her get her business off the ground. Be sure to listen in today, to hear what Mimi has to share about her journey!

Mimi Goldsmith, an interior decorator, and stylist is the principal owner of Style by Mimi G, which she opened in 2016. Mimi provides full-service interior decorating, e-design service, interior consultations, space planning, paint color consulting and home styling packages. She specializes in creating one-of-a-kind residential and commercial interiors for her local full-service clients. She also specializes in creating tranquil therapy offices for therapists across the world through her online services. Tune in now, to find out how Mimi got her business up and running!

Show Highlights:

  • Mimi describes her spontaneous decision to start her interior design business.
  • The kind of research Mimi did when she started her business.
  • Mimi didn't know how much to charge when she started.
  • The magic of attending a LuAnn Live event.
  • Mimi explains how she found this podcast.
  • The groups that can be found via the podcast.
  • How Mimi has been growing her business.
  • Where Mimi found the necessary information to grow her business.
  • Some lessons that Mimi learned from getting her clients' feedback.
  • To work after business hours, or not?
  • Mimi takes Friday, Saturday, and Sunday afternoons off.
  • Some very valuable lessons that Mimi has learned.
  • Making use of My Doma's services.
  • It's a great idea to create various design packages.
  • Learning about vendor relationships.
  • Buying from local vendors and learning from their expertise.
  • It's essential to run your business with integrity.
  • When you charge more, you can deliver more, and you create loyalty.

Links:

Mimi Goldsmith's website: Style by Mimi G

Instagram: Style by Mimi G

Facebook: Style by Mimi G

What Would Lu Do?

LuAnn Live

Get the Goodies

LuAnn Nigara and Friends Facebook Group

Claire’s Facebook group: Interior Design Business Strategies

Veronica’s Facebook group: What They Don’t Teach You in Design School

Darla’s Facebook group: The Wingnut Social Media Lab

Previous shows mentioned in this episode:

Fred Berns #22, #48, #96, #174, #226, #289, #337, #393, and #460

Nicole Heymer (Curio Electro) #125, #317, and #466

Summer Tannhauser #292

Stefan Spencer  

Sandra Funk  # 02 and #145

Groups to be found in the podcast:

Claire Jefford (# 237, #325, #485) - Interior Design Business Strategies

Veronica Solomon (#50) - What They Don't Teach You In Design School

Darla Powel (#203, #330)l - Wingnut Social

Leslie Carothers (#458) - The Design Wealth Group

Cheryl Clendenon (#482) - Small Business, Think Big

Email LuAnn at info@luannnigara.com if you think she could be your partner in making 2020 your amazing year!

 

 

Dec 20, 2019

Welcome to Power Talk Friday! Today, we have Vita (Vitalia) Vygovska joining us on the show. As most of you know, Vita is LuAnn's Window Treatment Friday co-host. Ever since they launched the series last summer, they have been getting awesome feedback from designers and the window treatment community. Vita is an award-winning window treatment specialist with an impressive career path. In today's episode, you will learn all about her life, her career, her business, and her superpowers, so be sure to listen in, to get to know Vita a little better!

Vita has an MBA. She is a CWFP (Certified Window Treatment Professional), an award-winning window treatment specialist, and an author. Her company, Vitalia Inc. Her company, Vitalia, Inc., provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services, exclusively for interior designers. Tune in today to find out more!

Show Highlights:

  • Vita talks about what her career path looked like before she started doing window treatments.
  • How Vita came to open Vitalia Inc.
  • Vita has a flair for finance.
  • The corporate world can be brutal.
  • Vita truly appreciates the skills she developed and the lessons she learned in the corporate world.
  • Why Vita decided to leave her corporate career.
  • Productivity is very important for Vita.
  • The kind of confidence that corporate gave Vita.
  • Learning the skill and finesse to stand her ground in the face of bullies.
  • Looking back to learn from your past mistakes.
  • Vita is like an extension of the team of the designers she works with.
  • Entering the window treatment world with her eyes wide open.
  • It took Vita two years to decide to leave the corporate world.
  • Being very clear about your mission and vision.
  • It's not necessary to go it alone because there's so much help and support available out there.
  • What you will learn in Vita's eight-week Profit With Window Treatments
  • Remember- your success starts with a decision.

Bio:

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

A big thank you to Kirsch for sponsoring Window Treatment Fridays!

Links:

To learn more & register for Vita's course: Profit With Window Treatments

To learn more about working with Vita and Vitalia Inc

To learn more about working with Window Works

To receive a free subscription to Window Fashion Vision Magazine

To attend the IWCE where both LuAnn and Vita will be presenting

To learn about the WCAA (Window Coverings Association of America)

To learn about Exciting Windows

To learn about Mydoma Studio

 

Dec 17, 2019

Welcome! Today, Laura Umansky, the principal of Laura U, (episode # 64) joins us once again on the show. Laura very clear about her vision for her firm and she is currently guiding her company to work towards growing from a five-million-dollar firm to a ten-million-dollar firm. In today's episode, Laura explains that, for her, this kind of growth requires a team of outside expert consultants, including an outside CFO, an EOS (Entrepreneur's Operating System) consultant, and her business advisor, in addition to her internal team. Laura is a true #smartlady, so be sure to listen in today, to hear this outstanding conversation.

Laura is the Founder and Creative Director of Laura U Interior Design, which is based in Houston, Texas. Her work has been featured by esteemed media outlets, which include Elle Decor, House Beautiful, Modern Luxury Houston, Veranda, and Luxe Interiors. Laura is also in Carl Dellator's brand new book, On Style: Inspiration and Advice from the New Generation of Interior Design,

which was released in the fall of 2019. Tune in now, for more!

Show Highlights:

  • Laura is ultra-focused and she is a major planner.
  • Nothing happens by accident so you have to be prepared to be lucky.
  • Laura talks about the intentional way that she and her plan for her business to be run.
  • Work begets work.
  • You need to put yourself out there, plan, and get involved with your community, for things to come back to you.
  • Laura is ready to take her firm to the next level. She explains what this means for her.
  • Structuring a business to scale it.
  • Laura describes the kinds of decisions she has to make in her firm.
  • For her first seven years in business, Laura worked without the assistance of any advisors.
  • Laura started working with a business coach four or five years ago.
  • Working with a virtual CFO.
  • Laura has chosen to run her business on the EOS (Entrepreneur's Operating System) system.
  • The EOS system can even be used for a family!
  • Always doing what's best for the business is vital.
  • How Laura manages to be both the visionary and the integrator for her firm.
  • Laura talks about the processes that are involved in growing her firm from a five-million-dollar company to a ten-million-dollar company.
  • Being a life-long-learners with a growth mindset is important for scaling a business.
  • Laura talks about Carl Dellator's book, On Style, which has just come out.

Bio:

Laura Umansky is the Founder and Creative Director of Laura U Interior Design, a firm based in Houston, TX. Design has always been a part of her life. From a young age, Laura was deeply influenced by her environment, constantly finding ways to arrange her possessions with meaning and purpose. Seeing her father build her childhood home in Seguin, TX was the starting point of her career. “To see that he could do that, create our home with his own two hands…that lit something inside of me,” says Laura, who went on to study art at the University of Texas and subsequently obtain her Masters in Architecture from the University of Houston.

In 2006, she founded Laura U Interior Design, bringing her unique vision for Classically Current interiors to life. “Interior design, the way we practice it, is a true luxury,” Laura says. “Every part is crafted by human hands. We take great care to find out what matters to our clients most, and then to articulate that through great design.” Every interior is an authentic reflection of our clients’ passions and values so that just like Laura, they are never without something they enjoy.

Laura’s work has been featured by esteemed media outlets, including Elle Decor, House Beautiful, Modern Luxury Houston, Veranda, and Luxe Interiors.

Previous episodes mentioned in this show:

Laura Umansky #64

Kimberly Merlitti #361, #432

LuAnn PTF #491

Books mentioned:

Traction by Gino Wickman

Rocket Fuel by Gino Wickman and Mark C. Winters

Links:

Website: Laura U Interior Design

Instagram: Laura U Interior Design

Pinterest: Laura U Interior Design

Facebook: Laura U Interior Design

Article Trade Program

Mydoma Studio

Process Leads to Profits with Sara Lynn Brennan

Profit with Window Treatments with Vita Vygovska

What Would Lu Do

Design Build for Profit with Jenny Slingerland

 

Dec 13, 2019

Welcome to Power Talk Friday! Today, LuAnn will be talking to us about the kinds of problems and obstacles that stand in the way of designers with the running of their design firms. Although everyone is unique, there are still certain themes that play out, and problems that we all tend to share, as entrepreneurs. Listen in today, to learn what you can do to overcome the challenges that we, as designers, all face in our businesses.

LuAnn has put a lot of thought into the best way to address these things in a precise way that would benefit each of you the most, as individuals. This has not been an easy task because designers are such a diverse group, with varying levels of experience. In today's episode, LuAnn will teach you how to grow your client base, increase your net profits, improve your business acumen and sharpen your sales skills. She will also talk about goal setting and great ways to expand your network. Be sure to tune in today, to find out how to grow your business in 2020.

Show Highlights:

  • You can turn your business around by listening to the podcast. It's your number one free resource!
  • Systemizing every aspect of your business.
  • About Sara Brennan's eight-week course, Process Leads to Profits.
  • How to talk confidently with your clients about window treatments, with Vita's eight-week course.
  • You need to know what you don't know.
  • LuAnn's superpower is sales, which is all about listening.
  • Creating client loyalty and lasting relationships.
  • If you'd like to get inside of LuAnn's brain, whatwouldludo.com will be meeting once a month, live, via Zoom. Go to whatwouldludo.com to sign up.
  • Jenny Slingerland's DesignBuildForProfit course will be starting in February 2020.
  • A great opportunity for #seasoneddesigners.
  • LuAnn Live is coming in November of 2020.
  • Are you going to settle for normal in 2020 or will you strive to be exceptional?

Previous shows mentioned in this episode:

Darci Hether #220

Darla Powell #203 and #330

Kelsey Gross #167

Kimberley Kay #234

Christine Lin #470

Sara Brennan #463

Links:

LuAnn Nigara

Process Leads to Profits

Profit With Window Treatments

Design-Build For Profit

Whatwouldludo

LuAnn Nigara

LuAnn Nigara

 

Dec 10, 2019

Welcome to the show! Today, Britany Simons joins us. Britany founded her full-service design firm, Britany Simon Design House, in 2010. Her work caught the attention of national media and this helped to launch Britany into the world of television and media. In today's episode, she talks to us about her experience of being in the seventh season of the hit HGTV design challenge series, Design Star. She shares the lessons she's learned from doing the show, and how she applies them today, to her design firm. Be sure to listen in today, to hear about Britany's extensive experience of doing television shows.

For the last fifteen years, Britany's design career has covered everything from large-scale commercial renovations to budget-friendly builds, including entire home makeovers. With a degree in Business and Interior Design, Britany's professional career started with working for some of the top design firms in Arizona, where she specialized in kitchen and bath design, as well as the whole construction process, from conception to completion.

In addition to being a regular design contributor to television, digital, and print media outlets, Britany has also been the host for the Holiday House series on HGTC.com, a designer on Travel Channel's hit series, Hotel Impossible, co-host of We're Moving In, on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins. Tune in now, to find out more!

Show Highlights:

  • Britany enjoys supporting and having the support of other designers.
  • Britany discusses how she stumbled into doing TV design shows.
  • Being on TV isn't as glamorous as it looks.
  • Why you don't make good money on TV unless you get into the fifth season of a show.
  • Some of the lessons Britany learned from being on a TV show.
  • TV challenges are very stressful and you have to be self-sufficient and savvy with your resources because you're left to your own devices.
  • You have to be highly organized to pull off a TV challenge. It's a very testing experience.
  • It's very rewarding to complete a TV challenge.
  • Being on TV is not what you would imagine because it's more exciting for the producers if the designer breaks down and falls apart.
  • What Britany learned about herself, as a designer, from being on TV.
  • Being on TV taught Britany to be more efficient and trust her gut.
  • Learning to understand the process of how things are made, and what's involved with the different aspects of a renovation process.
  • Britany gained a lot of confidence from being on TV.
  • Being on TV certainly opened doors for Britany.
  • You need to know what you want from being on TV before you start because it's a huge time commitment.
  • You need to be mindful of where you're putting your energy.
  • Television has been the marketing that Britany has used in her business.

Bio:

To Britany Simon, the foundation of good design is about the experience that it gives you. She believes in spaces that blend fashion with function and luxury with livability.  With a focus on creating a space that is a reflection of who you are, and an emphasis on how it makes you feel.  Her artistic nature, a penchant for the details, and eye for the unexpected have helped her create incredibly distinguished living spaces and striking commercial projects for her clients.

Over the last fifteen years, Britany’s experience has spanned across a vast array of projects – from large-scale commercial renovations to whole home makeovers to budget-friendly builds. Although she has had a lifelong love affair with interior design and architecture, Britany received formal training through her bachelor’s degree in Business & Interior Design. She began her professional career working for some of the top design firms in Arizona where she worked on new residential homes, specializing in both kitchen and bath design, from conception to completion throughout the entire construction process.

In 2010, she founded Britany Simon Design House – a full-service design firm. The signature style and unmatched execution of BSDH have garnered a notable client roster with projects all over the country. Additionally, her work has caught the attention of national media and helped launch Britany’s foray into the television and media world.

Upon being selected on the seventh season of the hit HGTV design challenge series, Design Star, Britany discovered a new passion for television and video production. Her natural talent for design and on-camera presence earned her the accolade of “Fan Favorite” from her season. In addition to being a regular design contributor to television, digital and print media outlets, she has also been the host for the Holiday House series on HGTV.com, a designer on Travel Channel’s hit series, Hotel Impossible, co-host of We’re Moving In on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins airing May 2019.

Previous episodes mentioned in this show:

#420 Amanda Berlin

#478 Amber Roy

#297 Mikel Welch

#338 Orlando Soria

#127 Corey Damen Jenkins

#255 Anne Rue

#220 Darci Hether

#258 Lisa Escobar

#182 Christie Leu

#296 Ruthie Staalsen

#291, #397 Cheryl Luckett

#267 Rasheeda Gray

#486 Christina Bruce

#376 Cat French

#463 Sara Brennan

Links:

Website: Britany Simon

Pinterest: Britany Simon

Instagram: BRITANY SIMON

Facebook: Britany Simon Design

 

Dec 6, 2019

Welcome to Power Talk Friday! Brad Clinard, a certified financial planner from High Point, NC, joins us on the show today. Brad, like Peter Lang, the Designer CPA, (episodes #349 and #464) specializes in working with interior designers. He has a very real desire to help the people in our industry, and his approach to finances is different from any other financial planner. He knows that every designer needs to plan for life’s financial challenges, and for their retirement, so he helps them maximize their earnings over their lifetime. He refers to this as intentional planning for abundant living. Be sure to listen in today to find out what Brad does to help designers plan for a life and future that they deserve to have. 

Brad graduated from UNC Charlotte, Magna Cum Laude, majoring in Economics with a concentration in Psychology. He was the senior team captain of the tennis team and worked closely with the NCAA advocating for student-athletes. Brad has earned the designation CERTIFIED FINANCIAL PLANNER™ professional.

Brad is married to Hope, a pastry chef. They attend Wesley Memorial Church in High Point, and they have a passion for missions and service, most recently supporting Youth with a Mission, Casey Cares Foundation and the Old North State Boy Scouts Board. In his “spare” time, Brad enjoys reading, movies, travel, time outdoors and eating great food. His adventures have included hiking the northern half of the Appalachian Trail and the Laugavegur in Iceland. Tune in now, for more.

Show Highlights:

  • Brad helps designers with their personal financial planning.
  • We need to learn to understand how to use our money to empower us to live an abundant life.
  • Brad’s parents were in the traditional wealth management industry and they focused on investing.
  • Brad’s experience of growing up in High Point.
  • Brad explains what financial design is all about.
  • Starting with people’s values, rather than with their financial goals.
  • The Designer’s Dozen are twelve challenges that designers face when working with traditional financial planners.
  • Goals are future-focused and temporary, and values are present-focused and permanent.
  • Understanding your values is the first point in getting to know yourself.
  • Brad spends a lot of his time trying to understand how our psychology affects us.
  • From a professional perspective, there are four types of money scripts that everybody falls into- money avoidance, money worship, money status or money vigilance.
  • It can be very challenging for creative-minded designers to find professionals to give them advice and guidance.
  • There are generally four different communication styles.
  • Bridging the gap between the different styles of communication.
  • Why Brad decided to focus on interior designers.
  • How to know when you need the services of a financial planner.
  • Brad gives you the Ten Keys to Financial Foundation.
  • The plans that Brad will create for you.
  • Follow your bliss and plan for an abundant life.
  • A formula for having a less stressful experience of life.
  • Brad has a three-stage process to help clients going through transitions in their lives.

Other shows related to finances to go with this show:

Peter Lang #349, #464 

Kimberly Merlitti #361, #442 

Ashley Micciche #468 

Diane Gardner #54 

Previous shows mentioned in this episode:

Michele Williams # 137, #180, #395, and # 424

Taylor Spellman #106, #390, and #467

Links:

Website:  High Point Financial Design 

Quiz to learn your money script: High Point Financial Design

 

Dec 3, 2019

Welcome! We have Monica Wilcox, the principal of M Wilcox Design, joining us today. Monica is a #seasoneddesigner. She's dynamic, entertaining, and she's on the show to share some of her killer inspiration. She talks to us about coming to grips with her "business midlife crisis", her decision to be on TV, diversifying revenue streams, and setting the rules for yourself first, and then for your clients, to ensure your success as an interior design business owner. Monica is often called on for her advice. She is full of energy and her approach to business and life is truly authentic. You're really going to love her, so be sure to listen in, to hear what she has to share!

M Wilcox Design is an award-winning design firm with an emphasis on collaboration. Monica's impeccable eye for design and her in-depth knowledge about project management really sets her apart from other design companies. She has very well-established systems, from the initial design phase all the way through to the final install, and every project is executed with precision and exceptional quality. Tune in today, to find out more about Monica and the efficient way that she runs her design firm.

Show Highlights:

  • Monica did not start out in business with a foundation for success. She had to teach herself the business side of her business.
  • Some of the core things that designers should be paying attention to when they start a business.
  • Monica started out with a career in the military. There, she learned about determination and discipline.
  • Monica is a believer in staying in her own lane and always hiring people who are good at what they do, to help her get to the top of her game.
  • It's important to hire the top people.
  • Monica explains what she looks for when hiring people.
  • What caused Monica's business mid-life crisis, ten years ago.
  • Finding a new sense of purpose.
  • Transformation is powerful.
  • Figuring out a deeper meaning to what you do.
  • Monica shares her strategies for diversifying revenue streams.
  • Getting on TV happened very easily for Monica.
  • Preparation plus opportunity leads to success.
  • Running with a structured system.
  • There's so much to be learned from events and other designers.
  • Monica explains her fee structure.
  • All about Monica's Design Mecca classes and education.

Bio:

Interior Designer Monica Wilcox is an expert in delivering unique designs with functionality in mind. Her award-winning design firm creates gorgeous interiors that also offer livable-style with a California twist.

With an emphasis on Collaboration, Monica is able to realize the vision of her clients and bring them to life. She has the unique ability to connect with her clients and radiates a tremendous passion for what she does which is contagious to everyone around her.

Her impeccable eye for design combined with her in-depth knowledge of project management sets her apart from other interior designers. From initial designs to the final install, each project is executed with precision and exceptional quality.

Monica is frequently called upon for advice for everything from interior design to business growth to lifestyle tips. She enjoys the art of living fully and completely and is happy to share that with others. With boundless energy, an honest and direct approach, and an infectious spirit, it’s possible that this creative visionary may someday be in every household in America.

Monica Wilcox is the founder of Design Mecca, an online learning center that teaches interior designers how to start a successful business. Along with her colleague Nikki Chu, Monica teaches at the accredited online university which features a course broken up into 36 videos and 12 modules that students can work through at their own pace.

Previous shows mentioned in this episode:

Tobi Fairley #419, #440

Nancy Ganzekaufer #389 

Ann Rue #255 

Sara Brennan #463 

Janelle Photopoulos #363 

Stacey Brown Randall #93  

Links:

Website: M Wilcox Design

Design Mecca

Nikki Chut

LuAnn Live

Sara Lynn Brennan Course

LuAnn's Favorite Resources

 

Nov 29, 2019

Welcome to Power Talk Friday! We have Vanessa Shepherd, the owner of She's Got Vision, on the show with us today. Vanessa is all about efficiency. She has won awards, she has been recognized in her community and she knows just how busy most creative business owners are. In today's episode, she talks to us about how hard it is for creative entrepreneurs to find the time to get everything done in their businesses, especially if they have a family to manage as well. She shares strategies for growing your design business through Pinterest and some really helpful tips for managing your time so that you can live a little too. She also explains what you need to do to really stand out from the crowd, so be sure to tune in, to find out more.

Vanessa graduated from NAIT with honors for her degree in Business Administration. She is a content marketing professional and she helps business owners to be seen, increase the traffic to their websites, and build lasting relationships. Her specialty is social media marketing, and she loves to use Pinterest as a platform for visibility. Listen in today, to benefit from Vanessa's wisdom and experience.

Show Highlights:

  • Vanessa loves to be as efficient as possible.
  • There's a big update coming for Pinterest.
  • Vanessa explains what a pin title is, on Pinterest.
  • Pinterest wants to make titles more purposeful.
  • Later is a great scheduling tool.
  • Pinterest is an important search engine.
  • Some strategies for using Pinterest to drive potential clients to your website.
  • Allowing someone else to help you have the time to do what you do best.
  • Video is big everywhere on social media right now.
  • Pinterest can be used as a good cross-promotion tactic.
  • Some tips to capture people's attention in the first three to fifteen seconds of a video.
  • Good quality photos are a must on social media.
  • The process of pinning.
  • Find content that can educate, inspire, or entertain your audience.
  • Showcasing your work in multiple ways to drive more traffic to your website.
  • Being consistent with your pins is very important.
  • Vanessa has a Pinterest audit that you can download for free on her website. Go to She's Got Vision
  • How Vanessa helps people improve their strategies for social media.

Bio:

Vanessa Shepherd is a content marketing professional at She's Got Vision, helping business owners to get visible, drive traffic to their websites, and build lasting relationships with their audiences. Vanessa specializes in social media marketing, and her favorite platform for visibility is Pinterest! She graduated with honors from NAIT with a degree in Business Administration and from the University of Alberta with a master's in Communications and Technology. When she's not creating strategies, running ads or pinning her heart out, you can find Vanessa traveling and gardening with her husband and their two Airedale Terriers.

Previous shows mentioned in this episode:

Amber De La Garza #385

Summer Tannhauser #292

Allison Fannin #223

Kate Ahl # 331

Links:

Website: primary: She's Got Vision Blog 

course microsite: learn.shesgotvision.com 

Blog: She's Got Vision Blog

LuAnn Live

Article: welldesigned.article.com

Kirsch: kirsch.com

Instagram: She's Got Vision

Facebook: She's Got Vision

Pinterest: She's Got Vision

Free Pinterest audit checklist: She's Got Vision

 

Nov 26, 2019

Welcome! Today, we have Christina Bruce, the principal of Christina Bruce Interiors in Vero Beach, Florida, with us on the show. Christina was one of the VIP attendees at the LuAnn Live, It's About the Conversation event, earlier this year. LuAnn asked each VIP to let her know, in the months following the event, what they have done and achieved based on what they learned, and the people they met there. So, Christina messaged LuAnn recently, with a long list of the positive things she identified in herself and her business, from the event. In today's episode, she shares the serious questions she had been asking herself about her business, before attending LuAnn Live. She then goes on to describe the things she put into action and the remarkable 180 degrees turn around that she created in her business, as a result of attending the event. Listen in, to hear about the incredible way that Christine transformed her business.

Christina started her company in Savannah, in 2009. She then completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. Christina received an award for excellence for the work she did on a medical center from the Indian River County Chamber of Commerce during this time, and she was also invited to be a guest designer on ABC's Extreme Makeover: Home Edition.

The love of her hometown, Vero Beach, drew her back there in 2012. Christina has had the opportunity to further her experience and influence by working with some of the most established communities in Vero Beach, and by helping to complete residential and commercial projects in Texas, New York, and internationally. Tune in today, to learn about the lessons that Christina has learned and the actions she's taken to transform her business.

Show highlights:

  • Christina explains why she decided to go to the LuAnn Live event.
  • Attending LuAnn live pulled Christina out of the negative head-space that she had been in before attending the event.
  • LuAnn Live was like a designer's support group for Christine.
  • Christina talks about the significant conversation she had with Taylor Spellman.
  • Learning to look at her motivation, rather than her goals.
  • Parenting always takes priority.
  • Cat and Christine keep on learning together.
  • Some of the actions that Christine has taken.
  • Christine's experience is in high-end residential design.
  • Becoming successful within the demographics of where you live.
  • What Christine learned from Dala al Fuwaires.
  • There will always be times when the things we do don't work.
  • You have to risk failure to succeed.
  • There are some things you should never fake.
  • Christina describes the Christina Bruce Collection, for David Francis Furniture.
  • Talking about partnerships.
  • Podcast green is a wonderful color!

Bio:

Christina Bruce graduated Magna Cum Laude from the Savannah College of Art and Design (SCAD). The Interior Design program at SCAD has been consistently ranked as the number one program in the nation. It is here that Christina not only formed a strong foundation of design principles, but also a true passion for interior design.  She formed her own company in Savannah in 2009 and completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. During this time, she received an award for excellence for her work on a medical center from the Indian River County Chamber of Commerce. She was also invited to be a guest designer on ABC’s Extreme Make-Over: Home Edition where she helped complete the design of the dining room and master bedroom of the home being featured. Savannah’s charm enriched her experience, but the love of her hometown of Vero Beach drew her family home in 2012.

In her time in Vero Beach, she has worked with some of the finest architects and builders which has helped to shape her corporate philosophy and relationship with clients. She has had the opportunity to further her experience and influence by not only working with some of the most established communities in Vero Beach but also helping to complete residential and commercial projects in Texas and New York, as well as internationally. She looks forward to many years of successful relationships and projects with the clients and communities with which she is fortunate to work.

Previous shows mentioned in this episode:

Vanessa DeLeon # 18

Dala al Fuwaires # 392

Taylor Spellman #467, 106

Shauna Lynn Simon #76, 84, 102

Cat French #376

Nancy Ganzekaufer- Niche is Rich #15

Nicole Heymer #125, 317, 466

Kae Whitaker #114, 259, 274

Michele Williams #180, 395   

Carolyn Flannery #453

Links:

LuAnn Live

LuAnn Nigara Book

Power Talk Friday

Link to IG post announcing color collection PodGreen named for me

David Francis Furniture

Clem Schaub Architect Vero Beach Florida

Christina Bruce Interiors

 

 

Nov 22, 2019

Welcome to Power Talk Friday! Claire Jefford joins us on the show once again today! Claire is an interior decorator, business coach, leader of the designer Facebook group Interior Design Business Strategies, a vlogger, and author of a chapter called Managing Client Expectations in LuAnn's second book, A Well-Designed Business, The Power talk Friday Experts, Volume 1. In today's episode, Claire takes us through her initial process. She shares her wealth of information about the best practices for handling all aspects of consultations with clients. Listen in today to learn how to set the tone for success right from the outset.

Claire started her award-winning decorating firm in 2011, and in 2017, she started a second business as a business coach. She is passionate about having organized processes, marketing, and creating videos. She was voted #3 Top Influencer in 2018, and she runs an active Facebook group called Interior Design Business Strategies, with more than 3000 design professionals from around the world. Tune in now for more!

Show highlights:

  • Being upfront about the way that you work.
  • Managing your clients' expectations, educating your clients, and communicating effectively.
  • Claire talks about her templated email system.
  • Setting the tone right from the start.
  • Claire always asks for payment upfront for consultations.
  • Keeping clear logs of everything.
  • 3-D design is the way to go!
  • Claire talks about what she brings with her to consultations.
  • Helping people as much as possible in two hours.
  • Clients like structure.
  • You have to let your clients know what you do.
  • Little things can go a long way.
  • Confidence is key!
  • Claire has some fabulous packages available.
  • Claire explains what WidWil is all about.

Previous episodes mentioned in the show:

Maria Killam #58

Fred Berns #174

John and Theresa Dorlini (Circle Design Studio) #380

Claire was previously in episodes #237 and #325

Links:

Website - https://clairejefford.com/

Facebook: https://www.facebook.com/clairejefforddesigns/

Facebook Group: https://www.facebook.com/groups/interiordesignbusinessstrategies/

Blog post Claire mentioned in the show: https://clairejefford.com/3d-renderings-for-interior-designers/

The Initial Phone Call: 5 Must-Ask Questions - https://clairejefford.com/initial-phone-call/

Kirsch: kirsch.com

Article: welldesigned.article.com

LuAnn Live: luannlive.com

LuAnn's Favorite Resources: luannnigara.com/resources

Nov 19, 2019

Welcome! Today, we have Laurence Carr, the CEO of Laurence Carr Design, with us on the show. Although Laurence opened her design firm just a short eighteen months ago, she is already running it with the clarity of a seasoned CEO. She has a very well-structured business plan and her goals are right in front of her. In today's episode, she explains how she managed to get her business up and running so quickly and she also shares with us her well-thought-out business plan. Laurence is truly an impressive businesswoman so be sure to listen in today, to learn about the clear and intentional way she runs her business.

Laurence is helping to shape our cultural dialogue through her work, her speaking engagements, and her blog, "Beyond Aesthetics". Her focus is on combining sustainability with quality, and she is a GREEN Leaders Accredited Professional, and a Member of the Sustainable Furnishing Council. She is is a leading voice in the field of Holistic Interior Design and she's been featured in Forbes, The Wall Street Journal, Business of Home, Domino, Apartment Therapy, Sotheby’s Home, House Tipster and Style Matters. Laurence won the BUILD awards from Homes and Gardens UK in 2019, and she was nominated for the ASID National Awards 2019 for “Design for Humanity”. In March of this year, she was invited to be one of the 30 speakers of the Circular City Week in New York. And this summer, Laurence Carr Design successfully unveiled "The Restorative Room", in Southampton New York, for the Hampton Designers Showhouse 2019. Tune in now, for more!

Show Highlights:

  • Laurence talks about the advisory board that she recruited to help with business strategy.
  • It helps to get advice from people outside of your industry.
  • Everything that Laurence does is done with clear intention.
  • Laurence wanted to build a business with multiple revenue streams.
  • Thinking about the impact of stress on people's lives.
  • Considering not only how things look, but also how they feel, when making choices.
  • Working with Leslie and Sam, of Savour Partnership.
  • About the immense value that Laurence found in creating her e-boutique.
  • How Laurence grew her email list.
  • Working with freelance designers.
  • Laurence talks about her interview process.
  • The systems and processes she uses in making selections for her e-boutique.
  • Earning money on the side, from affiliate marketing.
  • It all comes down to the systems you use.
  • It's very important to keep your goals in front of you.

Bio:

Born in France and now living in NYC, Laurence Carr has an inherent appreciation for art and design—she is a natural aesthete. Before launching her interior design practice, Laurence was a professional ballet dancer, singer,  stage director, and fashion event manager. Today, she is recognized for her application of wellbeing principles and ancient techniques in high-end residential interior design.

Laurence believes luxury interiors don’t have to be sterile and soulless. Instead, her projects encourage mindful living and create harmony, whilst attaining a level of sophistication that develops from layering modern art, furniture, antiques, and accents.

Having lived, worked and traveled in Europe, Asia, Australia, and the US, Laurence’s design aesthetic is influenced by her love of different cultures and deep appreciation of art. She brings an international approach to each project—whether its sifting through antique galleries in Paris or sourcing hand-woven rugs from the villages in Nepal, Laurence’s knowledge and network allows her to find and assemble unique items for you.

Previous shows mentioned in this episode:

Nicole Heymer #466, #317, #125

Andrew Joseph #39

Dennis Scully #459

Savour Partnership #209 and #458

Links:

Website: Laurence Carr

Facebook: Laurence Carr Design

Instagram: Laurence Carr Design

YouTube: Laurence Carr

 

Nov 15, 2019

Welcome to Power Talk Friday! We are delighted to introduce you to Wendy Cohen today. Wendy is the founder and CEO of a suite of Powerhouse Companies comprising of PowerHouse Advisors, a consulting firm, PowerHouse SMART, a luxury industry education and networking leadership community, and PowerHouse Recruiting, which is a division of the consultancy, PowerHouse Advisors. This expert group of companies is committed to serving the best people in the luxury industry by teaching and speaking to them about luxury, and educating them about new luxury technologies. Wendy herself is a powerhouse lady, and in today's episode, she talks to us about building a company culture, creating a complete customer experience, and what it takes to get ahead in business. She also discusses the Luxury Home Conference that is coming up in Chicago, in February, where she has invited LuAnn to be the keynote speaker. Listen in today, to find out what this dynamic and special lady has to share!

The family of PowerHouse Companies was formed in 2006. It is recognized most for successfully guiding hundreds of luxury industry brands and firms in the fields of design, build, and development, across the US and in Canada. PowerHouse SMART was also formed in 2006. It was intended to power-up the very best leaders in the luxury market by creating a platform for elite relationship building, to lead to business collaborations, new business development, referrals, knowledge sharing, and cutting-edge education. Then, in 2015, PowerHouse Recruiting was created as a division of PowerHouse Advisors, to continue with the exceptional recruiting and placement guidance that was established under the consultancy umbrella. Tune in today, to learn what it takes to win in the arena of luxury design, build.

Show Highlights:

  • Wendy started her career as a realtor.
  • Wendy was part of a four-person team in a building company that grew the company from having ten employees to eventually having 120 people working there.
  • Creating a culture in her company.
  • Great success for builders doesn't come overnight but it is possible.
  • Growing the design, build concept.
  • Teaching her sales team about the complete experience was the thing differentiated from any other builder that a consumer might be going to, in 1989.
  • You don't brand yourself. Your audience brands you.
  • Treating sub-contractors, tradespeople, and suppliers with respect, as if they are part of your company.
  • In 1995-1996, Professional Builder Magazine named Wendy's company one of the best eight companies to work for in the nation.
  • Being selected by Custom Builder Magazine as Custom Builder of the Year.
  • The satisfying way that Wendy's vision for the company became contagious.
  • Consulting with other companies to teach and advise them about systems, processes, and how to replicate Wendy's success.
  • For ten or eleven years, Wendy's main focus was on business development.
  • Consulting about recruiting, and helping everybody grow, is where Wendy finds herself today.
  • Wendy views the placements that she makes within other companies as a reflection of her reputation.
  • Wendy talks about PowerHouse Smart. This is how she gives back to her community.
  • Wendy is all about sharing and giving.
  • Every month, PowerHouse Smarts had one big event, called the Builder Architect Hard-Hat Tour.
  • PowerHouse Smart is always looking to grow like-minded individuals. This is why they host a Luxury Conference every year.
  • The next PowerHouse Smart Luxury Home Conference is being held on February 5th, 2020, in Chicago. LuAnn has been invited to be the keynote speaker.
  • Wendy explains what will be happening at the upcoming Luxury Home conference.

Bio:

Wendy Cohen CEO

PowerHouse Companies

PowerHouse Advisors, LLC

PowerHouse SMART®

PowerHouse Recruiting, LLC

Wendy Cohen is the CEO and Founder of the PowerHouse Group of Companies comprised of PowerHouse Advisors™, a consulting firm, PowerHouse SMART®, a luxury industry education & networking leadership community and PowerHouse Recruiting, a division of the consultancy PowerHouse Advisors™ LLC.

The family of PowerHouse Companies was formed in 2006 where it is most notably recognized for successfully guiding hundreds of luxury industry brands and firms in the design, build and development arena across the nation and in Canada. PowerHouse Advisors’ profound impact is working with owners and senior managers in refining business development efforts, implementing process improvement platforms, developing operating systems and procedures, properly managing and executing manpower and creating strategic growth plans.

PowerHouse SMART® also formed in 2006 was intended to power-up the best of the best leaders in the luxury market by creating a platform for elite relationship building leading to business collaborations, new business development, referrals (give and get), knowledge sharing and cutting-edge education. From the onset, the goal was to bring all the talents needed to create an ultimate luxury project and educate on the value of collaboration at the highest level. Today PowerHouse SMART® supports leaders in the industry in growing their businesses with over 30 events a year, an Annual Luxury Conference and a robust online connection website. While PHS operates in the United States Midwest Market, there has been discussion for future plans for expansion via franchise opportunities tying other local luxury market chapters to the headquarters in Chicago.

PowerHouse Recruiting™ was created as a division of PowerHouse Advisors in 2015, to continue the exceptional recruiting and placement guidance established under the consultancy umbrella. PHR as a dedicated division can help more employers and career-minded candidates find the perfect fit for continued success and growth.

PowerHouse Recruiting is unique in that recruiting services are performed as if the employer owner was personally conducting the screening and recruitment process. PowerHouse Recruiting has proven results in supporting trusted colleagues in the luxury design, build, develop and real estate industry in hiring top talent from CFO to Design Assistant. Wendy Cohen has over 30 years of luxury industry experience and is often referred to as the ultimate power connector, with an exceptional network among top-tier professionals. PHR connects the right people (top talent candidates) to the right career opportunities (employer client’s job openings). PHR believes there is such a thing as a perfect fit.

The PowerHouse Group of Companies is dedicated to being experts in the luxury industry by teaching luxury, speaking about luxury, educating on new luxury technologies, building new relationships every day, and proudly serving the best people in the industry.

Previous episodes mentioned in this show:

Claire Staszak #166

Nicole Heymer #125, #317, and #466

Links:

Conference Registration: Power House Smart

Instagram: Power House Smart

Facebook: Power House Smart

LinkedIn: Power House Smart

PowerHouse Smart

 

Nov 12, 2019

Welcome! Today we have Cheryl Clendenon, the CEO of the Florida-based design firm, In Detail Interiors, with us on the show. Cheryl is one of our industry’s boldest, smartest, and funniest ladies, and she’s always willing to generously share her business expertise and advice with those who would like to learn from her. In today’s episode, she offers some very valuable advice about crafting conversations and steering them to where you want them to go. Be sure to listen in today, to find out what she has to share.  

Cheryl is a master of sales. She's a truly outstanding professional who has been in business for more than 19 years. She operates a full-service design firm, a retail location, and a business Facebook group and she understands she has to make her money intentionally, rather than with luck or by accident. Tune in today, to get some priceless tips from Cheryl.

Show Highlights:

  • The copy on Cheryl’s website is awesome!
  • You need to know your audience.
  • Carefully considering what your website says about you.
  • Learning to guide your clients down your path.
  • There are many people are too timid to reveal their personalities on their website. This is very limiting.
  • Cheryl has an incredible Facebook group, called Small Business Think Big.
  • How to best position your design firm.
  • It all starts with the way you present yourself on your website.
  • Learning to not be afraid to talk about money.
  • Projecting your income.
  • People tend to be a little resistant to the idea of minimum expenditure at first.
  • The nuances of how to get what you want.
  • Sales is a win-win game.
  • Positioning yourself in the very best way possible.
  • Giving added value is a formula for success.
  • Cheryl explains what her training focuses on.
  • Cheryl looks at how much money she’s going to make on every job she does.
  • For Cheryl, the words have to be right.
  • Cheryl helps you think big about your small business.
  • Cheryl’s fees are based on a combination of design fees + a contracted minimum expenditure on products

Previous shows mentioned in this episode:

Chris Ramey #345

Links:
LuAnn Nigara Resources

Vita’s course link: Profit With Window Treatments

Sara’s course link: Process Leads to Profits

My Doma Studio: A Well Designed Business

Well Designed Article

In Detail Interiors

Cheryl’s FB Group: Small Business Think Big

Cheryl's Instagram: In Detail Interiors

Cheryl's Pinterest: In Detail Interiors

LuAnn’s FB Group

Nov 8, 2019

Welcome to Window Treatment Friday! Today’s show is brought to you by Kirsch.com, our newest sponsor. Last week, we learned from Matt Johnson, the National Sales Manager, and  Sarah Frost, the Brand Manager, for Kirsch Drapery Hardware, how the Kirsch team is on a mission to breathe new life into their company, which is more than a hundred years old. And today, we have some big news! If you would like to learn more about window treatments so that you can incorporate them into your business as an added revenue stream, Vita and LuAnn have the answer for you! Vita will be teaching an eight-week course, called Window Treatments and Profits for Designers, starting in January. Listen in, to find out more.

Vita and LuAnn know just how profitable window treatments are. They want to share their knowledge and experience with you so that you can also develop the skills and confidence you need to make a profit from window treatments. The Window Treatments and Profits for Designers course will meet via Zoom so this means that you can be anywhere in the world to do it. You either can join Vita live, in real-time, or you can watch the replay at your convenience, and still get all the magic. The course will be run in conjunction with a private Facebook group, for support and extra time to answer questions. We will be opening the course in the next week or two, so go to Luann Nigara Profit With Window Treatments or Profit With Window Treatments, and leave us your email address so that you can be first in line when the registration opens.

In today’s episode, we will be talking about the different types and categories of window treatments. There’s a myriad of different custom window treatments available out there, so Vita’s way of simplifying things is to break everything down into two main categories- hard and soft window treatments. Vita and LuAnn will then give us an overview of the different types of window treatments in each category, listing and explaining the various types of treatments and the pros and cons of each one. Be sure to tune in today, to hear what they have to share.     

Show Highlights:

  • Vita gives her personal take on hard window treatments overall, as a category.
  • Generally, hard treatments consist of blinds, shades, and shutters.
  • The main purpose of hard treatments is functionality, which is usually light control, privacy, or glare control.
  • Vita explains what soft treatments are.
  • Although soft treatments are generally there to add to the aesthetic value of a room, they can still be functional.
  • The pros and cons of blinds.
  • The rebirth of roller shades.
  • Comfortex will supply cellular shades in any color.
  • Talking about shutters.
  • Woven wood shades are very popular with designers.
  • The different types of soft treatments in the category.
  • LuAnn explains what she likes about drapery panels.
  • Roman shades are very versatile.
  • Some useful resources for you.

Previous shows mentioned in this episode:

Kirsch #479

Links:

LuAnn Nigara

Vitalia Inc

Kirsch

Kravet Inc

My Doma Studio: A Well Designed Business

Exciting Windows

WCAA

Window Fashion

IWCE Vision

Window Works

To sign up for the Window Treatments and Profits for Designers course, go to Profit With Window Treatments or Profit With Window Treatments

For a free PDF download of this episode, go to LuAnn Nigara.

Nov 5, 2019

Welcome! Today, Julia Marcum, half of the dynamic duo of Chris Loves Julia, joins us on the show. Julia started blogging more ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. This particular component is vital to your success as a business owner, so be sure to listen in today, to hear what Julia has to share.

Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more.

Show Highlights:

  • Julia explains how she and Chris came to realize that they should combine their talents and work on the blog together, on a full-time basis.
  • Creating the right kind of content to post on Instagram.
  • Knowing what you want to be known for.
  • What you’ll find on their blog, and what you’ll find in their Instagram stories.
  • There are zero downsides to growing your Instagram presence.
  • Creating consistent, quality content based around your niche.
  • Consistency and quality content is key to getting lots of Instagram followers.
  • Julia doesn’t have a photography background and yet she took all her own photos until three months ago.
  • Figuring out photography.
  • Educating your photographer about what you want.
  • Being intentional about the look that you’re creating in your photos.
  • Julia explains why people are following her.
  • The difference between just posting a picture, and creating content.
  • Choosing where to best utilize your energy.
  • The best way to connect with your Instagram Stories audience.
  • Julia talks about the two courses she teaches, Working With Brands and Growing Your Influence.

Links:

Website: Chris Loves Julia

Instagram: Chris Loves Julia

Propertee: Chris Loves Julia

Facebook: Chris Loves Julia

Pinterest: Chris Loves Julia

Youtube: Chris Loves Julia

Good Influencer

Good Influencer on Instagram

Link Previous Shows Mentioned:
Shea McGee #236, #270
Amber Lewis #169, #184
Nicole Heymer #125, #466
Jamie Lieberman #454
Fred Berns #22, #174

People who inspire Julia:

Jessica Helgerson Interior Design

Instagram: Josh young Design House

Don’t forget when you place your next order on any Kravet fabric, wallpaper, or trim, to use the code AWDB10 at checkout, to get 10% off any one purchase.  Go to Kravet to place your order.

Nov 1, 2019

Welcome to another episode of Window Treatment Friday! Today, we're introducing you to Kirsch, our newest sponsor for A Well-Designed Business. Kirsch has been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. For today's episode, we have Matt Johnson and Sarah Frost with us to talk to us about the latest innovations that Kirsch is bringing to the design and window treatment community, so tune in, to find out more!

Kirsch was started in 1907 when Charles Kirsch invented the first curtain rod and telescoping rod. His goal was to connect with people around his fantastic products. Soon after inventing his innovative curtain rods, Charles published his first style book,  to guide purchasers of drapery hanging specialties.  The first Kirsch patented lace curtain rod was created in 1923, and then Charles designed the deluxe cut-to-measure drapery, which was one of the most important developments in drapery hardware history. For the next fifty years, the Kirsch brand continued to incorporate many more innovative advancements that would change our industry forever.

Matt Johnson is the National Sales Manager of Kirsch Drapery Hardware. He leads a team of experienced sales professionals representing over 100 years of the Kirsch brand. Over his 22 years in the window coverings industry, Matt has sales experience in multiple channels of business including National Retailers, Independent Retailers, Builders, Contract and Commercial Accounts and Distributors.  His rich background and understanding of the window coverings industry have allowed him to apply his passion for working with business owners and designers to develop sales and marketing strategies to improve sales and service.

Sarah Frost is the Brand Manager for Kirsch Drapery Hardware. She oversees a talented team that creates conceptual designs and implementation of the marketing initiatives for the drapery hardware launches and projects. Sarah has experience in hard window coverings as well as drapery hardware from her previous positions as a product manager and in sales. Listen in today to find out what Matt and Sarah have to share about our newest sponsor, the Kirsch brand.

Show Highlights:

  • Matt gives us a synopsis of Kirsch, and it's long and rich history in the window coverings industry
  • Sarah has lots of fresh, new ideas for the Kirsch brand.
  • Breathing new life into the brand through engaging with the trade.
  • There are currently so many new and improved drapery hardware options available.
  • Kirsch provides great resources to educate the design community about their complicated product.
  • Sarah discusses how she and her team are revising and revamping the way their products are produced and presented.
  • It all starts with the numbers.
  • Keeping abreast of the latest trends.
  • Creating a digital price list has made all the difference.
  • The new styles and colors that Kirsch is coming out with are very different from what people are used to seeing in their Buckingham collection.
  • The texture of natural wood products is really beautiful.
  • The craftsmanship of their new finishes is really impressive.
  • Matt explains the features of their new and improved motorized drapery tracks.
  • Sarah discusses all the aspects of the business that have been redone.
  • Their brochures have been redone for the designer to the client.
  • What the resource library is all about.
  • You will be able to see Kirsch's new products at the IWCE Expo in Charlotte in March 2020.

Links:

Website: Kirsch

Instagram: Kirsch

Twitter: Kirsch

Facebook: Kirsch

Oct 29, 2019

Welcome to the show! Today, Amber Roy, the principal of the recently launched design firm, Amber Dawn Interiors joins us. Amber's approach to design is to find a balance between old and new, and between trends and timelessness. Her goal is to get to know her clients and understand what makes their hearts sing so that she can turn their homes into a reflection of who they truly are. In today's episode, Amber shares an 'aha' moment she experienced while listening to LuAnn being interviewed on Amber de la Garza's podcast, The Productivity Specialist. She talks to us about her first design project and the ingenious way she launched herself as an interior designer at the end of it. She also shares the intentional things she did just before, and in the weeks immediately after opening her business, to make herself known to potential clients, build relationships both within and outside of the design industry, and get her new business off the ground. Listen in today, to find out about Amber and how she got her successful new business up and running.

Amber, who is also a realtor, has been passionate about interior design since she was a very young girl. As she grew, her interest in interior design also continued to grow and she eventually realized that she needed to put her passion to work. And so Amber Dawn Interiors was born. Amber has always been drawn to all things old, including houses and architecture. She feels that bringing in old pieces gives a place soul, and that warmth and balance are created by mixing old with new, so she loves to use heirloom pieces and incorporate antique and salvaged building materials. It is very important to Amber to create carefully and thoughtfully curated spaces, and she will go the extra mile to find the finishes and pieces that will give her clients the unique look that they really want. Be sure to tune in today, to find out more!

Show Highlights:

  • Amber explains what it was that moved her to email LuAnn.
  • Amber talks about her first project, to showcase her abilities as a designer.
  • Reaching out to potential collaborators, including Ethan Allen and Coastal Furniture.
  • Staging an open house in collaboration with a realtor.
  • The great benefits of collaboration.
  • Realtor's are good to partner with because they are an influential group of people.
  • Networking is Amber's current strategy for building relationships.
  • What it takes to create a successful relationship-building event.
  • Discovering her mission and values.
  • An awesome opportunity that has come Amber's way.
  • You need to put yourself out there to become known.

Bio:

My passion for interior design began when I was a very young girl. I remember drawing floorplans for my "dream house" on the lined pages of my spiral-bound notebook. I remember staring out the window of the school bus, scoping out the houses that were down and out, imagining how beautiful they'd be if I could just fix them up. My interest grew as I did, and through the years I began to realize that I needed to put my passion to work. So, it is with immense pleasure and gratitude that I present Amber Dawn Interiors.

My approach to design is to find a balance between old and new, between trends and timelessness. It is so important to me to create a space that is carefully and thoughtfully curated- going the extra mile to find the finishes and pieces that will give you the look you want, but that won't be the same as your neighbor.

My goal is to really get to know my clients: their lifestyle, their likes, and dislikes, the way they use their space, the things that make them happy, what makes their souls sing! I want your home to be a reflection of you. I want you to turn every corner and see something that makes you smile.

I love to use heirloom pieces and incorporate antique and salvaged building materials. Having always been drawn to all things old, including houses and architecture, I feel that bringing in old pieces gives a space soul, and mixing old with new creates balance and warmth.

When I'm not designing spaces, you will find me with my two boys, Turner and Pierson, their Dad, my husband Tim, and my other family and friends. I may be singing some karaoke. I may be gardening. I may be traveling. I may be enjoying the sunshine or a glass of wine. Probably both. I may very well be admiring an old truck or a historic building. If you see me, say hello :)

Previous episodes mentioned in this show:

Amber De La Garza #385 and #436

Stephen Karlisch #369

Dala Al-Fuwaires #392

Nancy Ganzekaupher #15, #159, #256, #377, and #389

Carolyn Flannery #453

Jana Platina Phipps (The Trim Queen) #293

Darla Powell (Wingnut Social Media) #203 

Rebecca Richardson #330

Links:

Website: Amber Dawn Interior

Instagram: @amber.dawn.interiors

Facebook: Amber Dawn Interiors

Oct 25, 2019

Welcome to Power Talk Friday! We have Laurel Palmer with us today. Laurel is the New England Sales Territory Manager for Comfortex, one of the premier sponsors for the LuAnn Live event last March. Laurel is a pro when it comes to the art of selling. She has many years of experience, having worked for furniture manufacturers, commercial office furniture dealerships, building materials suppliers, and ultimately, a window treatment company, where she first sold window treatments to retail consumers before landing on the wholesale side of the trade. Laurel grew up in Northern California and now resides happily in the Greater Boston area. She is committed to helping her window treatment dealers make more money, so tune in today, to hear what she has to say.

Comfortex was founded in 1986 and soon became known as a provider of innovative cellular shades. The company grew, and their product offering expanded to include roller shades, sheer shades, wood, and faux wood blinds, as well as cellular shades in every shape and configuration. Then, in 2000, Comfortex was acquired by Hunter Douglas.

Comfortex is known for constantly innovating and improving. An example of their innovation is Color Lux, which marries an unlimited color choice with green production processes and game-changing materials. Comfortex blinds and shades have won more than 100 Window Covering Manufacturing Association awards and they are distributed currently in more than 50 countries. Most of their products are manufactured in upstate New York. Listen in today, to find out more.

Show Highlights:

  • Laurel talks about the incredible amount of color choices that are available with Comfortex's Color Lux.
  • How Color Lux came about.
  • You can now get solar screens in any of Color Lux's 800 colors!
  • As a designer, using Color Lux will give you the freedom to confidently offer your clients the exact color of their choice or to match any color that they already have.
  • Beautiful relationships are formed between interior designers and many of the window treatment dealers that Laurel works with.
  • The benefits of working with a window treatment pro.
  • Window treatments are a viable way for designers to add a terrific layer of profitability to their revenue stream.
  • The importance of creating partnerships.
  • Laurel has a unique approach to being a representative of Comfortex.
  • Laurel shares her sales philosophy and her sales process.
  • If you ask the right questions and listen carefully people will tell you exactly what they need.
  • People don't always buy what you think they're going to buy, so you owe it to your customers to show them all of the available options.
  • LuAnn shares some pointers from the seven-step sales-course that she teaches.
  • Confidence is a key component to your success.
  • Why it's important to sell value, not price.
  • LuAnn explains what makes a good salesperson.
  • An expert is someone who has made every mistake in their field.

Previous shows mentioned in this episode:

WTF episode numbers #462 and #471

Links:

Comfortex Window Fashions

IWCE Vision

To get in touch with Comfortex, send an email to customercare@comfortex.com and put LuAnn Nigara in the subject line.

Link to RSVP for November 5th at Exclusive Flooring Concepts 

Or

Luann Nigara: Live Event

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