Cheryl Luckett is the principal of Dwell by Cheryl, her interior design company. She has two areas of expertise that I’m interested in sharing with you today. She has taken her side hustle into a full-time profession, leaving the security of her corporate job. She actively engages in the business mentor/mentee relationship. Loyal listeners might remember a few weeks back, in Episode 267, with Rasheeda Gray of Gray Space Interiors. She described then how her mentor has helped her through the challenges of having a corporate job while working hard on the side in interior design. Cheryl is that mentor that Rasheeda spoke about.
Southern Home describes Dwell by Cheryl as “opulence in reach, with vintage treasures and ingenious restyles.” Cheryl believes her clients should dwell in a home they love. She describes her design as “sophisticated but approachable.” She launched in 2012 and continues to grow, with clients raving about her ability to transform a space on a realistic budget. It’s also her professionalism and attention to detail that earns her high praise. She shares with us about her 15-year career at a Fortune 500 company, along with her beginnings as a registered dietician and human resources professional. It was here that she developed her service skills and business acumen. I’ll remind you of Episode 6, where Erika Ward told us to “make sure that you think about and utilize your transferable skills when you open your interior design firm.” Cheryl will tell us how she has accomplished that.
Cheryl’s work has been published in Charlotte Home and Garden, Southern Home, The Charlotte Observer, Queen City Exclusive, and Hoffman Media’s Southern Spaces, to name just a few. She is a five-time recipient of Best of Houzz Award for Design and Customer Satisfaction, and in 2015, she was named one of the 15 best designers in Charlotte by Build Direct. Cheryl also believes in giving back, and she has partnered locally with agencies such as Goodwill of the Southern Piedmont and Metrolina Habitat Restores to promote non-profit retailers and their missions. Join me for this conversation with Cheryl!
What you’ll hear in the episode:
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