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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: Page 1
Jan 26, 2018

We have some really happy news today! We have Fred Berns back on the show! Since the beginning of this podcast he has appeared on episodes #22, #48, #96, #174 and #226 and if you are a new listener, Fred is one of our favorite returning guests because his advice is really so actionable. Today Fred will be talking to us about the seven habits of highly effective luxury interior designers. Listen in now to find out more!

Fred is the only interior design business coach and speaker who creates personal bios and other promo materials for design professionals worldwide. He has more than twenty-five years of experience training design professionals, from Dallas to Dubai. He helps to create their online profiles, their websites, their social media copy, blogs, and marketing forums. In addition, he also offers a wide range of coaching services which include his High-Performance Coaching Program, his Bio Briefing, and his Website Once Over. Listen in to find out what he has to share with you on the show today.

Show highlights:

  • What Fred is currently up to and how got to the information about how the really successful, top designers and architects got to where they are today.
  • The kinds of projects these really top designers and architects work on, and the famous people that they work for.
  • Some of the characteristics that these top designers and architects have in common.
  • Strangely enough, the top designers are not always the best designers- Fred discusses what actually makes them so successful.
  • The mindset of a lot of the high end, really successful design professionals.
  • How the really successful design professionals managed to tap into the high-end market.
  • Fred discusses some of the onlys of the top design professionals.
  • Optimising your
  • Pinpointing the pain points, problems and challenges of the high-end market.
  • Ways of creating really relevant blog posts, or videos for great marketing.
  • Positioning yourself in order to break into the luxury, high-end market.
  • What you really want to emphasize in your bio.
  • The seven common habits that the really top, successful designers seem to share.
  • Why it's important to get some price objections.
  • The real value of being stubborn and not quitting.
  • Fred's awesome Website Once Over- to help position you in a higher place.
  • Fred's Bio Briefing coaching program- for you to really come across as someone who is highly qualified and an expert in your field.

Links:

For Fred's Website Once Over go to Website Onceover

For Fred's Bio Briefing go to Bio Briefing

1 Comments
  • over a year ago
    Kathleen Blake
    Thank you so much LuAnn! This is your second podcast I’ve heard with Fred, and he’s already worked into my budget for a Killer Bio.
    I can’t thank you enough. Getting back in the Independent game, reviving my business after several Recession years in retail high end furniture, (I’ve been in design for 35 years total aaaaargh!),has my head spinning with all the changes in how the business works! Eeeek! I don’t know what I’d do without your podcast, truly! I learn more every episode.

    Would you kindly share the 7 Habits of Luxury Interior Designers with me?

    Warm regards,
    Kathleen
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