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A Well-Designed Business®

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
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Now displaying: 2018
Dec 28, 2018

Welcome to Power Talk Friday! We have Nancy Ganzekaufer, one of the co-authors of Luann's soon-to-be-launched new book, The Things I Learned From A Well-Designed Business, with us today. Nancy is a really smart lady and she has appeared on the podcast number of times before to share her spot-on, expert advice. (#377, #256, #159, and #15) Today, Nancy is going to be talking to us about her new product, The Interior Design Profit Formula, an online course that she has really poured her heart and soul into creating. This is really the most affordable way to add a huge amount of value to your interior design business, so listen in to find out more!

Nancy Ganzekaufer partners with creative entrepreneurs to help them grow their businesses, get more sales, get over their fears and go for what they want in work and in life. Through a series of coaching calls, emails, and exercises, she helps entrepreneurs reframe their doubts and indecisions, work through challenges with more confidence, and ultimately to grow their sales. Listen in today, to find out about the incredible kind of impact that Nancy's new course, The Interior Design Profit Formula, could have on your business.

Show highlights:

  • There are many different things that an interior designer needs to manage and it's one of the most difficult service industries that Nancy's coached.
  • Running an interior design business takes balance and really knowing what to do.
  • Nancy explains her motivation for putting this course together.
  • You will need to have stickability, and the right kind of personality to go the distance with Nancy's course.
  • Nancy explains what you will find in her course.
  • Describing your business in words is the beginning of your branding process.
  • The way that Nancy presents her information, and the examples that she gives, will really open up your mind and give you clarity.
  • The benefits of having lifetime-access to Nancy's course.
  • Nancy talks about growing your business.
  • The importance of getting creative.
  • Designers often come to Nancy for her help when they're feeling overwhelmed.
  • Nancy gives the simplest tip that really makes the biggest difference!
  • Becoming the leader in your relationship, and in charge of the process with your clients right from the outset.
  • Being alert to the subtle messages that a potential client is giving out during the consultation.
  • Ways to introduce your services in order to protect yourself.
  • Nancy explains the benefits of her Ladder of Services model.
  • Make sure that the people that you hire are dedicated to the growth of your company.
  • The goal of Nancy's course is to make everyone feel confident in extending their reach, gaining more clients, and doubling or tripling their income.
  • Nancy talks about the guest coaches in her course.
  • Nancy's course costs $997 at this point in time and she is offering a free, one-on-one, half an hour coaching consultation to everyone who purchases her course, through this link Luann Nigara, from now until 30th June 2019.

Other episodes mentioned on this show:

Eileen Hahn # 363

Resources:

To get Nancy's Interior Design Profit Formula, go to Luann Nigara

Links:

Nancy's website: Nancy Ganzekaufer

You can also reach Nancy through her forum, or through her Facebook group, The Interior Design Business Forum at Interior Design Business Forum

Dec 25, 2018

I have another outstanding show for you today! Corey Damen Jenkins is with me today and he is no exception to the amazing people I have been meeting. What you will learn from is that he is one of the good guys. He is the kind of person that everyone would agree is very open, sincere, humble and giving. What you may or may not know about Corey is that he is the principal of Corey Damen Jenkins Associates which is located in Birmingham, Michigan. In 2011 the television audiences voted him the winning design star of HGTV’s Show House Showdown. Since then it has been a whirlwind of accomplishments! Today we are going to talk about how his lifelong dream came true in 2016 with his launch of his first couture collection of furniture, Corey Damen Jenkins exclusively for leathercraft. This collection was nominated for the prestigious 2017 arts award for the best product design. Once you start to listen to this episode it will be no surprise to you that Corey Damen believes in giving back to the design community. His firm generously donates to several charities.

Show Notes:

  • What was the process like to get Corey to decide to get on HGTV’s Show House Showdown?
  • What were the reasons that Corey was cast for HGTV’s Show House Showdown?
  • How has Corey learned to deal with his past insecurities and reconstruct the way he deals with things?
  • How does he get the most out of his projects?
  • Does he use PR firms?
  • When working with a PR firm how should a design firm behave and be organized?
  • How did Corey decide to design his furniture through Leathercraft?
  • What is Leathercraft?
  • How did Corey decide what fabrics to use on his furniture collection?
  • Who did Corey name a piece of his furniture in his new collection after?
  • How does he come up with his designs for his furniture?

Resources:

Leather Craft Furniture

Corey Damen Jenkins

Dec 21, 2018

Welcome to Power Talk Friday! LuAnn has a special announcement to make on the show today. As most of you know, her second book, The Things I Learned From A Well-Designed Business, is coming out soon. It was initially going to be released in February next year, but this has changed. On the show today LuAnn explains why the plans have changed and she talks about the big event, LuAnn Nigara Live, It's About The Conversation, that has been planned instead, for the launch of the book on the 30th of March. She also explains what the book will be like, and the kind of information you can expect to find in it. Listen in to find out all about the really remarkable event that LuAnn has planned.

LuAnn invited twelve of the Power Talk Friday experts to collaborate with her in creating a go-to book to run your interior design business. She invited each of them to write a chapter for the book about their specific zone of genius. The book is full of really useful information for interior designers about attracting luxury clientele, creating a design process, charging what you're worth, building an exceptional team, defining your brand, and much, much more. Listen in to find out more!

Show highlights:

  • The kind of information that you will find in the book.
  • At the beginning and end of every chapter, LuAnn will do an intro and outro, just like she does on the show.
  • The twelve experts, that LuAnn invited to write a chapter each, for the book.
  • Our birthday party will be happening at the Kravet showroom, at the D and D Building in New York City, on the 5th of February 2019.
  • About the Power Talk Friday Tour.
  • Doing a thorough analysis of every project, after completion.
  • LuAnn talks about the planned launch for her book in March.
  • Thinking about ways to make the Power Talk Friday Tours a really amazing experience.
  • On March 30th, 31st, and April 1st, 2019, at the Hilton in Short Hills, New Jersey, LuAnn will be gathering all twelve of her co-authors to do live discussions.
  • In addition to the twelve experts, LuAnn has also invited twelve savvy interior design principals that have appeared on the podcast.
  • The insane, intense, invigorating, and absolutely amazing book launch event that has been planned.
  • The ticket price, and what the VIP experience is all about.
  • Why the third day will be limited to only 50 or 75 designers.
  • LuAnn is bringing the exact podcast format to her live event.
  • Some of the incredible designers that have already committed to being at the event.
  • You can get onto LuAnn's email list by texting 444999 and putting design biz into the field.
  • You can get early bird tickets for the event for only $395 from today until January 8th. After that, the price will go up to $595. (The VIP ticket is $200 extra.) If you sign up between December 21st and January 8th, your name will go into a draw to win a one-on-one coaching session with LuAnn, her husband, Vince, or one of the co-authors of the book.
  • About the VIP experience. (Go back and listen to episode #14 with Malene B)
  • Why LuAnn invites the sponsors to be part of the VIP experience.

The twelve experts who each wrote a chapter for the book:

Fred Berns, Sarah Danielle, Nancy Ganzekaufer, Eileen Hahn, Nicole Heymer, Claire Jefford, Peter Lang, Marc McDonough, Stacy Brown Randall, Shawna Lynne Simon, Kaye Whittaker, and Michelle Williams

Some of the sponsors that are supporting the event are:

Designer Inc.

Kravet

MyDoma Studio

Wingnut Social

Schwartz Design Showroom

Previous shows mentioned in this episode:

Malene B #14

Links:

Luann's website, to sign up for the event: Luann Live

Dec 18, 2018

Welcome! We are really happy to have Wendy Glaister, of Wendy Glaister Interiors, here with us today! Wendy is a really sweet, kind, and cheerful lady with a million-dollar smile, and it's very clear that being involved with philanthropic organizations, and giving back to her community are a big feature of Wendy's design firm. On the show today we have a really wonderful and very inspiring conversation with Wendy where she shares some things that may surprise you and will certainly make you appreciate her. You're in for a very different episode today! Listen in now to find out more!

Wendy Glaister Interiors is located in Modesto, California. And Wendy is an interior designer who has mastered the art of listening. She listens to her clients, to understand the things that will make their homes feel uniquely special, she listens to architects, to help make their vision come to fruition, and she listens to contractors, collaborating with their craftspeople and artisans to bring out the very best in every member of the team. Wendy is a delightful speaker, whether to an audience of design students or a seasoned group of interior design professionals. She is engaging, using self-deprecating humor to immediately disarm and warm her audience. She is currently serving as president of the Central Californian Nevada chapter of the ASID. Listen in to find out what Wendy has to share with you on the show today.

Show highlights:

  • Growing up, Wendy always really wanted to be a member of the ASID- and now she's the ASID president!
  • Being involved with philanthropic organizations, and giving back to her community is a big feature of Wendy's design firm.
  • Wendy talks about the three organizations that she patronizes and some of the things she does for them.
  • What the Genesis 50/20 Foundation is all about.
  • Wendy shares, for the very first time, about a profound challenge that she had to deal with in her life.
  • Talking about difficult things really can really help people to get their power back.
  • What it took for Wendy to realize that she wasn't 'the problem'.
  • Wendy talks about her compulsion to do well and to help people.
  • Why Wendy doesn't think it's fair to quit.
  • Wendy's business has grown a hundred percent, year over year, for three years!
  • Ensuring that her son has a good life has been a huge motivator for Wendy.
  • The help that she got from her gutsy pastor.
  • How Wendy developed so much compassion for other people.
  • From living in 'survival mode' to learning to trust again.
  • That positive change she's experienced in her business since talking on a partner.
  • Wendy does boxing to release her pent-up tension.
  • God has always shown up for Wendy and that has allowed her to remain optimistic.
  • It's really okay to be kind and helpful.
  • How Wendy has managed to grow her business by a hundred percent a year, for three years in a row.
  • Some business lessons that Wendy has learned along the way.
  • It takes a lot of work to remain brave, take full responsibility, and be accountable for your business.

Links:

Website: Wendy Glaister Interiors

Facebook: Wendy Glaister Interiors

Instagram: Wendy Design

Pinterest: WKG Design

Twitter: WKG Designer

To support Wendy in her mission to provide mothers who are victims of domestic violence with the funds to obtain the therapy necessary to heal, you can do it through The Haven Women's Center, Crickets Hope and Arts Therapy Program for children, and the Genesis 50/20 Foundation, which raises and distributes funds for trauma therapy. You can reach these organizations through Wendy's website Wendy Glaister Interiors.

Dec 14, 2018

Welcome to another episode of Power Talk Friday! We're really excited to have Amber De La Garza, The Productivity Specialist, here with us today! We all know that things, like being productive and efficient, getting our systems in order, and managing our time, are crucial to running a successful business. Although these things may seem simple, they are often a lot more difficult than they need to be. Amber's goal is to simplify everything and make it easier for entrepreneurs. One of the things that she loves to teach people about is time-blocking. If you have tried it before, and it didn't seem to work for you, you will really gain a lot from today's show. Because Amber's goal for today is to get you to to the place where you love time-blocking and you see that it's the best thing that has ever happened to your business. Listen in to find out more!

Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of S.T.O.P.! The Entrepreneur’s Success Solution. She helps driven entrepreneurs execute actionable solutions to maximize profits, reduce stress, and make time for what matters most! Listen in to find out what Amber has to share with you on the show today!

Show highlights:

  • Amber is going to teach you how to love time-blocking!
  • There are two different types of time-blocking- task-based and project-based.
  • Amber gives her definition of what time-blocking is: It's investing your best time into your best activities.
  • Getting really clear about the few activities that will have the biggest impact on you achieving your goals, if done consistently.
  • Once you've created a schedule you will need to keep showing up consistently for the things that have to be done.
  • Busting the myth that some people are designed to be more structure than others.
  • Using your goals as a motivating factor to learn new skills.
  • Some excellent tips for effective time-blocking.
  • Amber shares her seven-step process of creating your ideal block schedule.
  • Creating boundaries for your ideal schedule.
  • Creating purposeful routines to set yourself up for success.
  • It's often the smaller things that will get you to where you want to go.
  • Finding what really works for you helps when creating routines that are sustainable.
  • We all have different priorities for our daily schedules.
  • The benefits of having weekly power lunches.
  • Another way to do time-blocking.
  • Reclaiming money by creating high-value activity blocks.
  • You don't have to be available all the time!
  • There's never enough time to do everything, so your job is to create the time and carve it down on your schedule for the things that matter most.
  • Amber talks about the free template download that she has for you, to help you create your ideal schedule. Go to The Productivity Specialist to download it now!

Other episodes mentioned on the show:

Monique Holmes #365

Links:

Website: The Productivity Specialist

Podcast: Productivity Straight Talk

Facebook Page: The Productivity Specialist

Facebook Group: Productivity Straight Talk

Instagram: Amber De La Garza

For your free template download: The Productivity Specialist

Dec 11, 2018

Welcome to today's episode! We're really glad to have Sarah Magness, of Magness Design, with us today. Eight years ago, Sarah hatched as a 'baby designer' and launched right into the luxury market.

Today she talks to us about the real-life experience she gained during this time, before opening her own firm. She also talks about the "New Heights" program at Marymount that she came to spearhead through her involvement with the Institute of Classical Architecture and Art. And today we also have an excellent conversation with Sarah about the best way to talk budget with clients. This is often a really tricky area of business, so listen in to get Sarah's very straightforward and clear advice.

Magness Design began in 2010 with a focus on residential design. It is located in New York City and its current focus is on the preservation of historic properties, by saving them and making them livable. Their major projects are in New York City, the Hudson Valley area, and on Long Island.

Sarah received her undergraduate degree in Architecture from the University of Texas at Austin and her graduate degree in Interior Design from Pratt Institute. She is a House Beautiful "Next Wave" designer and she's also been featured in Architectural Digest for a very large townhouse project that she saved and renovated. Listen in to find out more.

  • Show highlights:
    Working for three or four different design firms is a great way to learn the business aspect of running your own design business.
  • The different people that Sarah first worked for, to gain real-life experience.
  • The type of apprenticeship that architecture undergraduates are required to do.
  • Sarah's recommendations for getting to work for the best firms, after graduating from school.
  • New York has a really supportive and talented design community.
  • Budget is always an issue with clients.
  • How Sarah approaches budget conversations with her clients.
  • How to estimate a budget for your client on the spot.
  • The importance of having really clear communication with your clients.
  • It is often the clients' choices that cause a project to go over budget.
  • Giving the client an itemized list with the cost of each item on it.
  • How to talk to your client about going over the budget for certain items.
  • When and how to discuss fees with a high-end client.
  • The language to use in order to get the best response from clients when dealing with multi-faceted projects.
  • Sarah discusses the passion-projects that she's involved with.
  • Sarah has created a twelve-minute documentary called The
  • Town Home, about a seven-story
  • 1911 New York townhouse renovation project that she did.

Other episodes mentioned on the show:

Andrew Suvalsky #28
Christie Leu # 182
Dr. Ellen Fisher #71

Links:
Website
Instagram
Facebook
Twitter

Reference:
Click the ICAA organization link find your local chapter.

Dec 7, 2018

Welcome to Power Talk Friday! We are really delighted have Jeff Tippett, aka Mr. Persuasion, with us today. Jeff is a subject matter expert in persuasive communications. And on the show today he will explain some of the principals that lie right at the heart of persuasion. This is really an important and valuable skill to learn for any business. And there's so much you can accomplish after acquiring this skillset! So grab the opportunity now, and listen in to hear Jeff's message.

Jeff helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization—all as they learn techniques for communicating persuasively with others.

When results mattered most, renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation have trusted Jeff to develop and implement communications plans to persuade elected officials, the media, and the general public. And as an expert on persuasive communications, Jeff continues to deliver results for influential clients.

Other industry experts have validated Jeff’s work through numerous awards including the prestigious The American Advertising Awards.

Jeff has impacted thousands of lives through over 500 presentations including keynotes and seminars. Others feature Jeff’s expertise in persuasive communications through articles, podcasts, and blogs.

Jeff’s highly anticipated second book, Unleashing Your Superpower: Why Persuasive Communications is the Only Force You Will Ever Need is scheduled for completion in January 2019. Listen in to find out what Jeff has to share with you on the show today.

Show highlights:

  • Jeff shares the story of how he adopted his baby daughter in Haiti.
  • The really valuable lesson Jeff learned from his experience in Haiti.
  • Changing your mindset from one of manipulation to one of persuasion.
  • The two words that indicate that you've successfully persuaded somebody.
  • Showing someone a new vision of how things could be.
  • Getting what you want by helping others to get what they want.
  • Three ways to get to know what someone really wants.
  • Some tools to use when making a real connection with a potential client, and getting them to like you.
  • People will remember how you made them feel, so make them feel heard and understood, and valuable.
  • Placing yourself firmly in the shoes of a potential client.
  • Putting a lot of thought into what you say and the language you use.
  • Jeff shares 3 strategies to create better online influence.
  • Helping people to trust you.
  • Figuring out your only-ness, to really stand out and set yourself apart.
  • Staying consistent with who you are and what you do.
  • Three tips to help you to position your message so that people will say "yes".

Other episodes mentioned on the show:

Nancy Ganzekaufer #15, #159 and #256

Fred Berns #22, #48, #96, #174, #226, #289, and #337

Sponsored episodes by Article.Com #301 and #367

Links:

Website: Jeff Tippett

Twitter: Jeff Tippett

Facebook: Jeff Tippett Speaker

LinkedIn: Jeff Tippett

YouTube: Jeff In Cary

Book: Pixels Are the New Ink: 3 Steps to Digital Domination In Your Industry

To look into Article.com: Well Designed Article

Text the word PERSUADE to 66866, to be informed when Jeff's new book, Why Persuasive Communications is the Only Force You Will Ever Need, becomes available. You will also get a free chapter of the book right away.

Dec 4, 2018

Welcome to the show! Today we have Alyce Lopez with us. She is one of LuAnn's real-life friends, and also the principal of The True House in Tula Vista, California. Although Alyce is still a 'baby designer', she's a really smart lady! She knows that being an interior designer is her business and not a hobby. She is also very clear on what she does and how she does it. On the show today Alyce talks to us about the way she runs her business and how she's built it up to profiting six-figures in under three years. There is so much you can learn from Alyce on today's show! Listen in to find out more!

Alyce Lopez owns and operates The True House, a full-service interior design firm that specializes in residential design for busy, young families. She began her career in interior design after purchasing a fixer-upper with her husband. The two navigated through renovations on a 1950's rambler maximizing their creativity and pocket change. The True House came about organically after documenting their home renovations on social media.

Alyce grew up in southern California in Aliso Viejo, CA.  Growing up near some of the most beautiful beaches, she was always inspired by natural textures and elements. Alyce graduated with a degree in education.  In 2006, she married her husband who teaches kindergarten locally in Chula Vista.  Today, Alyce is mother to two young children (ages 5 & 7) and her pug, Mochi.

TTH focuses on bringing a transitional aesthetic to the common builder grade home in south San Diego.  Alyce prides herself in making each home more functional and livable for young families while respecting her clients' budgets.  She believes your home should be a reflection of your personal style and provide customized features that make life more enjoyable.  The True House recognizes that your home is your largest financial investment and it should be treated with the proper care and attention.    

The True House is the top reviewed interior designer in south San Diego. Alyce has been featured as a style spotter for industry shows and is a brand ambassador for Revolution Performance fabrics. You can find her work published by SD Voyager and Furniture Today. Listen in to find out what Alyce has to share about her interior design business.

Show highlights:

  • Some of the things Alyce has established as important parameters in her business.
  • Establishing a really good relationship with a limited number of selected vendors.
  • Tula Vista has organically become Alyce's niche area.
  • Alyce's family-based approach to running her business.
  • The importance of having a good work/life balance.
  • Some tips for having a debt-free life and business.
  • The type of design that Alyce focuses on and the services she provides.
  • The benefits of offering clients blocks of time.
  • The kind of value that Alyce provides for her clients.
  • Alyce uses Acuity Scheduling to keep things organized.
  • Where Alyce sources her furniture and accessories.
  • Providing limited options when too many options could be confusing.
  • How Alyce shares her trade-show experiences with her clients.
  • The step-by-step process that Alyce uses with her clients.
  • The way that Alyce structures her charges.
  • The importance of planning ahead for your business.

Resources:

Books by Dave Ramsey

Links:

Website: The True House

Facebook: The True House

Instagram: @thetruehouse

Nov 30, 2018

Welcome to Power Talk Friday! As most of you know, on Fridays LuAnn talks to people, from any industry, who can share something with us that will enhance, grow, or make our business or personal lives make sense. Today we are very happy to have Julie Broad, an Amazon Overall Number 1 Best-Selling Author, join us on the show. Julie has a background in real estate and in branding. Having generated over six figures in revenue from her book sales alone, she now teaches authors how to build their brand and boost their business through her new company, Book Launchers.Com. Listen in today to find out how Julie could help you make a bigger impact with your interior design business by writing, publishing, and selling a top-quality book.

Julie was born in Canada. She grew up in rural Alberta in a house attached to a 20 room Motel. Collecting the pop cans and beer bottles from the motel rooms, she used the money to invest in gold stocks which she used to pay for her first year of undergraduate education. When it was time to do her MBA, she used her savings to buy investment properties instead of fund her education. Student loans paid for school, and then the seven properties she owned by the end of her MBA paid off her student loans. Julie continued to apply the entrepreneurial lessons she learned from her parents (not her MBA, because that degree was pointless) as she grew her real estate portfolio, launched a real estate training and education company, and began to write books. She became an Amazon Overall Number 1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. Listen in to find out how Julie helps people achieve their goals.

Show highlights:

  • The benefits of self-publishing.
  • Producing a book to give clients will really benefit small business owners or designers.
  • Producing a book really demonstrates that you're an expert in your field and it can earn you tons of media as well!
  • How much content has to be in your book for Amazon to sell it and provide you with printed copies of it.
  • You can increase the content of your book by spacing it out and filling it in with pictures.
  • How getting some assistance with structure, from someone like Julie, can really help to bring out of you what you already know.
  • Friends and family probably won't tell you if your ideas really suck.
  • The ways that Julie helps people position their book to appeal to their ideal reader.
  • Putting your own flair into ordinary things.
  • Some things to help you get to the heart of your brand.
  • Some mistakes people make in communication that deludes their message.
  • A tip about body language to help you become more confident.
  • With self-publishing, it's 100% your book.

Links:

Website: Book Launchers

YouTube: Julie Broad

Facebook: Book Launchers

Instagram: @juliebroad @booklaunchers

Twitter: Book Launchers

Nov 27, 2018

Welcome to today's show! We are really happy to have John and Theresa Dorlini, the dynamic duo behind Circle Design Studio, with us today. The idea of CIRCLE was born in 2001 when, on their first official date at a sushi restaurant in downtown Tempe, John and Theresa made a pinky promise to build a design empire. On the show today we have a really great conversation with them about how they built their business and the way that they run it. Listen in today, to find out what they have to share with you.

Circle Design Studio is located in Roanoke VA. Since its inception in 2005,  John and Theresa have expanded the CIRCLE family to encompass full-service design, including architecture and general contracting.

John is the principal architect and he holds professional licenses as a Certified Interior Designer, Class A Contractor, and Architect in the states of Virginia, North Carolina, and West Virginia. Those qualifications, combined with his background in design and construction administration for large-scale public projects, ensure a thorough drawing set that leads to accurate bidding and execution.

Theresa is the principal interior designer and creative director. Her strength is seeing the “big picture”.  She has 20 years of interior design experience practicing in Arizona, Florida, and Virginia, and she works closely with all their clients, both residential and commercial, to develop a cohesive design concept that reflects their personal style or branding. Theresa is passionate about design education and she's taught at James Madison University, and also at her alma mater, Arizona State University. Listen in to find out more.

Show highlights:

  • Their way of explaining to a client why they would do well to make use of a designer, as well as a builder and an architect.
  • Why they invest so much in their 3D visualizations.
  • The programs that they prefer to use for their 3D visualizations, and why.
  • How 3D modeling can help prevent disconnect with the various players working on projects.
  • How it really helps to have an architect on board with their projects.
  • The benefits of having a large body of work to show their clients.
  • Words are just words, so images really help!
  • They are busy creating a coffee table book.
  • What they do to make projects easier to understand for their clients.
  • Following the steps of a tried-and-true-process.
  • Explaining to their clients, when discussing fees, that they're paying for John and Theresa's expertise.
  • Everything about design comes really easily to Theresa.
  • Designing seems really easy for some people, so it's easy for them to underestimate what actually goes into it.
  • A book that John recommends is The Business of Design by Keith Granet.
  • All about the vision statement they are busy creating.
  • Being at the glorious point of being able to recognize the really valuable clients and let the others go.
  • Realizing that it's all about serving the client.
  • You have to be really good at what you do to work with the luxury market.
  • Learning to be honest enough to just say 'no'.
  • Putting things in writing can save your butt!
  • Setting boundaries with clients.
  • Creating a dual-purpose welcome-packet for clients.
  • Ways to protect yourself from customers who tend to take advantage.

Previous episodes mentioned in the show:

Darla Powell #330

Jason Byrne #311

Charles Pavarini #113

Resources:

Book mentioned: The Business of Design by Keith Granet

Links:

Website: Circle Design Studio

Facebook: Circle Design Studio

Pinterest: Circle Design Studio

Instagram: Circle Design Studio

Blog: Curata Home

Nov 23, 2018

Welcome to Power Talk Friday! We have Samantha Parker and Kathy Rasmussen, the partners in the Badassery Community, with us on the show today. Samantha and Kathy are the co-founders of Badassery Magazine, the co-hosts of the Badassery Podcast, and they also have a book out, called Badassery Styled Community. These ladies are very real. They are trailblazers and they are on a mission. Together, they are creating an ultra-engaged community of women entrepreneurs who are fully committed to living bold and passion-filled lives. On the show today they share some great guiding principals on being authentic and doing things your way. Listen in to find out about the very significant work that these two dynamic ladies are doing.

Badassery Magazine is a resource for female business owners to navigate and embody the Badassery Lifestyle. The magazine features articles written by their community of contributors on topics including Entrepreneurship, Branding, Marketing, Mindset, Self Care, Health & Beauty, Home, Family, Travel, Food & Drink Recipes, Entertainment, Music, and lots more.

Samantha is ridiculously passionate about living a life of true Badassery. She believes that we all rise together and she puts community over competition. She has been featured on NowThis, The Daily Vee, Bold TV, and numerous interviews and podcasts.

Kathy is an idea cultivating machine and can strategically birth your idea to life. When she’s not busy connecting other entrepreneurs with fabulous experiences, you can find her being featured on NowThis, Bold TV, numerous interviews and podcasts. Kathy is passionate about owning who you are and stepping into the spotlight. Listen in to find out more.

Show highlights:

  • The backstory of how the Badass Community was started.
  • How Samantha and Kathy first met.
  • Kathy explains what she does, as an implementation strategist.
  • Knowing your where your passion lies and what fulfills you.
  • About the brand pillars of the Badass Community.
  • Some pillars that would benefit designers.
  • Embracing who you are and letting your authentic personality shine through.
  • Thinking about what you want to be known for.
  • Creating consistency throughout all your messaging.
  • Determining what your brand pillars should be.
  • The process of welcoming people to a community.
  • Growing your design business through a Facebook community.
  • Cultivating conversations within a Facebook community.
  • Giving value and sharing your expertise within a Facebook community will get people to hire you.
  • Getting loyalty from the personality brand you're creating.
  • Things that are necessary, but not obvious about the backend of running a community.
  • Some of the things they do that really make the members feel special and want to stay in the community.
  • To restrict your community or not?

Previous episodes mentioned on the show:

Nancy Holla #377

Colleen Prim #359

Nicole Heymer #125 and #137

Claire Jefford #237 and 325

Rachel Moriarty #55 and #214

Dixie Willard #273

Links:

Website: Badassery Magazine

Facebook: Badassery Magazine

Instagram: Badassery Magazine

Badassery Mag: Badassery Magazine

Badassery Podcast: Badassery Podcast

Nov 20, 2018

Welcome to the show! You're really in for a royal treat today! We're very excited to share LuAnn's interview with Charles, the 9th Earl Spencer, as he unveils the Royal Funiture line for Theodore Alexander. LuAnn did this interview live, in person, at the Theodore Alexander Showroom in High Point, North Carolina. Lord Spencer is the younger brother of Diana, Princess of Wales. He is also a British nobleman, peer, author, journalist, and broadcaster. The Althorp Living History furniture collection was designed in partnership with Theodore Alexander. And it encompasses replications of furniture found in the 500-year-old Althorp Estate where Lord Spencer and Diana grew up. Listen in today to find out what Lord Spencer has to share about the Althorp Living History furniture collection.

For five centuries, Althorp - a sprawling English estate in bucolic Northamptonshire - has served as the primary residence of the Spencers, one of the most distinguished, aristocratic families in England with ties to Winston Spencer Churchill and the ancestors of George Washington.

It was this combination of rich legacy and the home’s warm, beautiful interiors that drew fine furniture maker Theodore Alexander to Althorp. The resulting collection of furniture and upholstery pieces in Althorp Living History draws inspiration from treasures gathered during the 17th, 18th and 19th centuries by Althorp’s famous inhabitants.

Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes, and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods, and upholstered furnishings. Theodore Alexander and its licensed collections (Althorp Living History, Keno Bros. for Theodore Alexander, Jamie Drake for Theodore Alexander, Michael Berman for Theodore Alexander, and Steve Leung for Theodore Alexander) are available throughout the world at fine furniture galleries and design centers. Listen in today to find out more!

Show highlights:

  • The “Spencer heritage” — 500 years of history in the Althorp Estate and how that history is captured in the furniture.
  • The wonderful responsibility of being heir to the Althorp Estate.
  • Retaining Althorp as a place of entertainment.
  • For Lord Spencer, history is about people- not about dusty, dry facts.
  • How the relationship between Lord Spencer and Theodore Alexander began.
  • Lord Spencer enjoys the passion that Theodore Alexander has for the heritage of the furniture collection.
  • Lord Spencer is able to provide the backstory of every single piece of furniture in the Althorp Living History line.
  • How Theodore Alexander has helped to preserve the Althorp history and heritage through the furniture line.
  • Lord Spencer talks about his favorite pieces in the collection.
  • What buyers can expect when purchasing an Althorp/Theodore Alexander piece.
  • Owning a cherished piece of history with the opportunity to create your own heritage with pieces with a rich history.
  • What designers should know about the value of the Althorp Living History furniture collection, and also of Theodore Alexander, as a company, when considering introducing the furniture line into their projects.

Links:

Theodore Alexander's website:  Theodore Alexander.

Furniture Collection:

Email: c@clairemontcommunications.com / msmiley@theodorealexander.com / ostrowski.anna97@gmail.com

The video of this interview is available on LuAnn's Youtube channel: Youtube

Nov 16, 2018

Welcome to today's show! We are very happy to introduce you to Nancy Hala today. Nancy is a branding expert and she's also co-host of the podcast This Is Fifty With Sheri and Nancy. LuAnn truly loves and enjoys what Nancy and her co-host Sheri Salata are doing! Nancy and Sheri joined forces when they were both in their mid-fifties, to launch their company, start their podcast, and begin living The Pillar Life. They decided at the time that it's never too late to make the rest of their dreams come true. And both still had a ton of dreams left that they really wanted to come true! On the show today, apart from picking Nancy's expert brain, as a brand strategist, we will be talking to her about The Pillar Life, and leaning into starting a new life with career changes. Because sometimes you just have to take a leap of faith and trust that the universe will support you. So listen in today to find out what Nancy has to share with you.

Nancy is a chief visionary of The Pillar Life. And This Is Fifty with Sheri + Nancy is a popular podcast about redefining and rebranding the middle of life. Sheri Salata and Nancy are lifelong soul-sister friends. And on their podcast they’re having conversations with experts, teachers and uplifters about fueling their imaginations and igniting the eight most important pillars of their lives: Health + Wellness, Spirituality + Happiness, Romance + Sex, Friends + Family, Creativity + Innovation, Adventure + Discovery, Sanctuary + Beauty, and Money + Abundance.

Nancy is also the innovator behind BrandStory, a trademark combination of brand strategy, storytelling and audience building, helping organizations articulate who they are, what they stand for, and where their brand’s spirit meets its mission. Nancy extends her business brand practice into personal brand development, working with individuals and groups in bespoke workshops designed to help participants understand and express their own personal brands. Listen in to find out more!

Show highlights:

  • Nancy shares her (and Sheri's) core beliefs.
  • Nancy believes that taking the risk and trusting in the support of the universe will open doors for you.
  • Learning to dream without limitations.
  • Most people really love their brand, or their organzation, as an extension of themselves.
  • Their first mantra, when Sheri and Nancy started their company, was 'dream big'.
  • Shedding old beliefs about safety and security creates fun and excitement!
  • Starting your own company or creating your own brand is one of the most creative things you can do as a business owner.
  • Having a business is all about connecting with people- so you have to speak to them in a way that they can hear and understand you.
  • The stories we tell ourselves make our dreams come true.
  • Creating a really great narrative for your brand.
  • Nancy's four v's: vision, values, virtues and voice.
  • A vision is the foundational component of a brand story.
  • Your virtues set you apart from your competitors or your peers.
  • Your voice is the energy behind your brand.
  • You need to be interested in something in order to be successful at it.
  • Getting to the core of what really sets you apart from the rest.
  • Getting into the virtue of what you do with authenticity and fearlessness.
  • The Pillar Life consists of eight areas of life (or pillars) that we need to focus on, expand our energy over, and elevate our experience around.
  • Nancy discusses her and Sheri's reckoning moment.
  • Content has to have a framework. And The Pillar Life has become the framework for Nancy and Sheri's narrative.
  • Finding your own, unique point of view on each pillar.

Previous episodes mentioned on the show:

Amber Lewis #169 and #184

Nicole Heymer (Curio Electro) #125 and #317

Links:

The Pillar Life 

10 Easy Steps to Launch The Pillar Life

Nov 13, 2018

Welcome to today's show! We have Catherine French, the founder of Catherine French Design, located in Chapel Hill, North Carolina, with us today. Cat has been listening to this podcast since it first started, about two-and-a-half years ago. This was around the same time that she started her design business. Recently, Cat sent LuAnn a really nice email, telling her about the things she had learned from A Well-Designed Business. In the letter, she listed the things that she has really taken seriously from the podcast and implemented in her business. And right from the start, she has really been tremendously successful! Cat's firm is currently approaching half-a-million dollars in gross revenue per year- in under two-and-a-half years! So listen in today, as Cat talks to LuAnn about her business, and gives some context to the way that it all began for her.

Cat loves color, pattern, texture, form, and has a passion for working with people. She focuses on color and balance to make rooms more warm, inviting and habitable. Her design is a unique blend of psychology, culture, color, and function with an emphasis on the principals of design and art taken from her formal Arts education and training.  Embracing full collaboration in creating a harmonious space, she spends time in the spaces with her clients developing their vision and then guiding them through the full process of a turn-key installation.

After obtaining her Bachelors in Psychology from Wake Forest University, Cat later went on to pursue her Master of Fine Arts in Interior Architecture from the University of North Carolina at Greensboro. While teaching the Environmental Design Studio at UNCG, she presented her work at several State and National conventions as an expert on Interior Design and Historic Preservation. Now Cat leads a passionate and enthusiastic team of design professionals that guide inspirations into reality at Catherine French Design. Listen in to find out what Cat has to share with you on the show today.

Show highlights:

  • Cat talks about the beginning of her business, two-and-a-half years ago, and everything that happened at the time.
  • Enlisting the help of a stylist for the first time.
  • Taking advice from this podcast turned out to be one of the best things she ever did.
  • Cat enlisted some help from a neighbor, Jamie, and he's still with her business now, almost two years later.
  • Now, Cat's team is really diverse and wonderful!
  • How Cat came up with how much to charge her first clients.
  • Cat explains why she mostly still charges an hourly rate.
  • All about how Cat managed to have the hard conversation with one of her very first clients and hire someone to get the project finished on time.
  • Cat had to make time to be with her family, or her business would have been pointless for her, so her whole firm does not work in the evenings or over weekends.
  • Cat's way of dealing with unforeseen problems.
  • Hiring the right person at the right time.
  • What happened when Cat realized that she couldn't make payroll one month.
  • How Cat learned that you have to always have to show up and put your team first.
  • How Cat first started marketing her firm with blog posts to get SEO exposure.
  • Showing her team that she wasn't giving up!
  • Dealing with accounting problems in her business.
  • Working out how much needs to be brought into the business, in order to keep things running smoothly.
  • Talking to Caroline Hipple, co-author of Pathway To Profit.
  • Making everyone in the team feel important.
  • Maintaining boundaries and being brave enough to only work with clients that are the right fit.
  • Untangling from projects that aren't the right fit.
  • The importance of maintaining an attitude of professionalism and respect.
  • LuAnn's second book, co-authored by Michele Willaims of The Scarlet Thread, will be launched at the next birthday celebration in February, next year.

Other episodes mentioned on the show:

Dina Holland #354

Michele Williams #137 and #180

Resources:

Book: A Pathway to Profit by Caroline Hipple, Anita Pugh, Chris Matthies, and Dixon Bartlett

Links:

Website - Catherine French Design

Instagram - Catherine French Design

Pinterest - Cat French Design

Facebook - Catherine French Design

Nov 9, 2018

Welcome to today's Power Talk Friday! We have Bonnie Fahy with us on the show. Bonnie is the creator of Source It!, which Forbes once called "the world’s premier education in online hiring and outsourcing for entrepreneurs". Although outsourcing is the obvious thing for a number of businesses to do, LuAnn wasn't a hundred percent sure that it would be transferable to the design industry. After having a conversation with Bonnie, however, she decided that it was viable for us. Because there are so many things that go into running a business and you really don't have to do it all yourself. So you could consider employing a virtual assistant. And Bonnie specializes in helping people understand the best process for hiring VAs. Listen in today to find out what Bonnie has to share with you.

From her humble beginnings as a balloon artist, Bonnie Fahy has grown to become the ultimate hiring guru, helping hundreds of overwhelmed business owners balance their dreams with a work lifestyle that suits them best. She stumbled on outsourcing early in her internet marketing career and she was amazed to see her profits quadruple in only three short months! This really inspired her, so she began consulting with, and helping other entrepreneurs to grow their businesses to six and seven figures using the same strategies and methods. Bonnie has helped a roster of prominent entrepreneurs take back their time by leveraging high-quality virtual assistants, web developers and graphic designers for a fraction of the cost. Her business insights are based on the foundations of personal development and human psychology, and the shortcuts she teaches her mentees have helped them spectacularly transformed their lives. Listen in to hear about Bonnie's powerful strategies.

Show highlights:

  • Why Bonnie thinks that a VA is such a viable resource for a small business owner.
  • You can hire a much higher level person from the Philippines at a fraction of the cost.
  • Hiring the right person for the task.
  • Taking responsibility for clear communication.
  • Systematizing things is vital.
  • Your VA can actually help you to create and document systems.
  • Where hybrid sourcing comes into the picture.
  • People are often unsure about which tasks to delegate.
  • Bonnie has loads of free content on her website.
  • The kind of tasks an online assistant could do for you, as an interior designer.
  • Mastering the art of communication through conflict.
  • Tools for protecting passwords while allowing someone else to use them.
  • Freeing yourself up to do the things you do best.
  • The kind of person to look for as a VA.
  • Where to go, find the best VA.
  • Writing a really compelling job ad.
  • Testing for agreeableness.
  • Finding the perfect person for the perfect price.
  • Doing 'get to know you' calls.
  • Resources for finding online assistance outside the US.
  • Remember that it's always about the process.

Other episodes mentioned on the show:

Madeleine MacRae # 315

Resources for finding online assistance in the US:

Craig's List

Indeed.com

Facebook

Recommended resources for finding online assistance outside the US:

International Facebook groups for VAs.

OnlineJobs.ph

VirtualStaff.ph

Links:

Bonnie Fahy

Bonnie Fahy

Get Source It

Bonnie's Free Training

For the automated webinar go to The Live More Formula

Nov 6, 2018

Welcome! Today you're in for a treat! We have Ellie Mroz joining us, and she's a really talented designer and also an astute businesswoman. We're very fortunate here at Window Works to be doing the window treatments for all Ellie's projects. Today, Ellie discusses her niche with us. And get this- her niche isn't a particular style of design or even an ideal client. It's it's the town where she and her husband grew up, fell in love, and started their family! On the show today we also take a look at the hard conversations that you will need to have with vendors and clients when unforeseen things happen. Listen in to find out more.

Ellie’s passion for interiors began in the world of fashion. After she graduated from Cornell University, she enjoyed several years of internships in ready-to-wear and jewelry design, merchandising, and public relations. Finally, her love of beautiful things brought her into interior design. This transition was natural for Ellie because her husband’s residential home remodeling business, Michael Robert Construction, started growing. And his clients started asking Ellie for her help in choosing all the finishes. From there, the husband and wife design/build team grew and a boutique interior design firm was born.

Since 2015, Ellie has been asked to appear in several episodes of George Oliphant's show, George to the Rescue NBC, as the on-air talent who helps families in need create beautiful spaces. And these beautiful spaces really improve the quality of the lives of these families, as well as the quality of their homes. Listen in to hear what Ellie has to share with you today!

Show highlights:

  • Ellie talks about her involvement with George To The Rescue.
  • Why it's really worth investing in a receiving warehouse where they hold all your goods until you're ready for the majority install.
  • Designers really need to be there when the delivery for an installation happens.
  • Setting expectations with a new client right in the beginning.
  • Ellie and her husband, Mike, have two separate companies and they don't always work together.
  • Ellie talks about her really unique niche.
  • Ellie prefers to take on few jobs and really make them profitable.
  • Ellie has recently added a new service called Design Therapy.
  • Ellie tailor's her style to each client.
  • Some really great advice that Ellie received from a photographer.
  • The joy of owning your niche fully.
  • How to deal with it when things go wrong working on a project with contractors, subcontractors, and vendors.
  • Some tools and tactics for avoiding dramas.
  • Why you should never ditch old emails.
  • The value of spending real time on site with your contractors.
  • Developing the skill set to have the hard conversation with clients.
  • What's coming up for Ellie in the future.

Previous episodes mentioned on this show:

Raquel Langworthy #343

Links:

Website - Ellie Mroz Design

Instagram - Ellie Mroz Design

Pinterest - Ellie Mroz Design

The custom home-building project that Ellie is documenting on Instagram: #Shadowlawndrive

Michael, Ellie's husband's website: Michael Robert Construction

Nov 2, 2018

Welcome to Power Talk Friday! We are very happy to introduce you to two very interesting women today. We have Susan Whalen, the president of Pollack, and Rachel Doriss, Pollack's design director, with us on the show. These women have both been in the design industry for decades and on the show today they talk to us about the types of opportunities that are available in the industry, other than doing interior design. They also talk about the leadership at Pollack and their company culture of encouraging creativity, loyalty, and longevity in their entire team. Listen in today to find out what it takes to create and lead a really exceptional business.

Susan earned a BA from The University of Arizona in 1996. She was appointed as president of Pollack/Weitzner in 2017 due to her forward-thinking vision. She began her career at Polack in 1999 as studio manager, working alongside the founding creative director, Mark Pollack. There she learned every aspect of design and product development for contract and residential textiles. In 2004 she shifted to the business side to work under Rick Sullivan, the founding president. Then, in 2006, she was appointed as vice president and chief operating officer. In the position of COO, Susan took the led role in Pollack's merger with Weitzner in 2011. She is currently spearheading the implementation of a new operating system and the development of improved digital platforms to support the future growth and adaptability of Pollack/Weitzner. Susan now resides in Brooklyn, NY. In her free time, she enjoys traveling internationally and renovating her weekend home in rural Pennsylvania.

Rachel has textile design in her DNA. She studied printmaking and painting and even taught batik workshops when she first entered college. But it was in the Textile Design department at the Rhode Island School of Design that she realized, for the first time, the practical application of her beloved woven and printed textile techniques. She graduated with a BFA from RISD in 1999 and designed printed silk scarves at Echo before joining the Pollack Studio in 2000. In 2007, Rachel was appointed Vice President, Associate Design Director. She took the helm as Pollack’s Design Director in 2012, overseeing the Studio and guiding the creative vision for each textile collection. In the Studio, she and her team always begin a pattern by first creating artwork by hand. Rachel’s designs for Pollack have been featured in national magazines, including Architectural Digest, Interior Design and Elle Décor, and she has been profiled on such sites as Apartment Therapy and House and Home TV. Two of her creations, “Mod” and “Curlycue,” are in the permanent collection of the Cooper-Hewitt National Design Museum. Join us today and get the inspiration do things in your firm to make it the kind of place people really want to be engaged with!

Show highlights:

  • Other kinds of career opportunities within the design industry.
  • What really goes into textile manufacture.
  • What it takes to become a textile designer.
  • You get involved in the textile industry for the love of what you do, not for the money!
  • The partnership between Pollack and Lori Weitzner.
  • How having a collaboration, or a licensed collection works.
  • Working with Gary Graham, a New York-based fashion designer.
  • The need for inspiration when creating a collection.
  • A quick run through the development of a fabric.
  • The whole chain of love and pain that goes into the design and development of a beautiful fabric.
  • About the really terrific "Pollack culture".
  • Some great tips for cultivating a really successful team.
  • Inspiring employees towards longevity with longer vacations.
  • Really creative "First Fridays" at Pollack.
  • An "Ugly Sweater" contest at the office!
  • Supporting employees through difficult times.
  • Pollack has their product in showrooms in most of the major territories.
  • Pollack has worldwide distribution- in Asia, the UK, and France.

Links:

Website: Pollack Associates

Instagram: @pollacktextiles

Facebook:  Pollack Textiles

Previous episodes mentioned on this show:

Lori Weitzner #308

Eileen Hahn # 363

Janelle Photopoulos # 364

Candace Olsen #74

Amber Lewis #184

Shea McGee #236 and 270 with Syd

Corey Damen Jenkins #127

Oct 30, 2018

Welcome to today's episode! We know that you're really going to love it! We have Laura Michaels with us today and she is an experienced and insightful designer who knows how to tell it like it is. On the show, we have a very straightforward conversation with her about talking budget with clients. Laura is very confident in her process and in the service she offers, and she really knows how to hold her ground in these conversations. Listen in today, become inspired, and learn from Laura's expertise, and her really confident way of dealing with clients.

Laura Michaels Design is a full-service design firm specializing in residential and commercial interiors out of Greenwich CT. Having started her career as a fashion designer, Laura Michaels is no stranger to developing complete collections filled with layers of textures, patterns, and colors. Laura thrives on the challenge of finding the perfect combination of textiles and other materials, then integrating them in unique and unexpected ways. Laura spends much of her time sourcing fabric, carpet, lighting and more...from all over the world and prides herself on her thorough knowledge of the market. Laura is also proud of her ability to source the "right" item at the ''right'' price. If cost, size or availability become an issue, her design skills allow her to create the perfect piece in one of her many custom factories.  Her extensive knowledge of the market makes the design process quick and easy, but never routine. Her artistic vision transforms the space into warm and inviting interiors and it is Laura’s goal to provide a warm, inviting environment that is enjoyed by her homeowners and will last the test of time. Listen in to find out more.

Show highlights:

  • Developing the skill set to really understand your ideal client.
  • Some red flags to look out for with a client.
  • The kind of client that Laura works with.
  • Looking at a potential client's expectations before their budget.
  • There are millions of different supplier websites for all budgets.
  • Laura's way of dealing with clients who are not clear about their budget.
  • Managing your client's expectations.
  • Laura loves the challenge of fulfilling a client's expectations on a limited budget.
  • Things that people don't understand about hiring an interior designer.
  • Hiring a designer can really be price effective.
  • Establishing the ground rules around the budget upfront.
  • Laura's way of obtaining art for her clients.
  • Having the budget conversation with clients.
  • Referrals are really important.
  • You need to be confident and know your value to avoid being taken advantage of.

Links:

Website: Laura Michaels Design

Instagram: The Laura Michaels Design

Pinterest: Pinterest

e-mail: Laura@Lauramichaelsdesign.com

Find Luann on Instagram

Oct 26, 2018

Welcome to another Power Talk Friday! Everything is happening online these days, so we are really very happy to introduce you to Jason Berkowitz, of Break The Web Inc., a company that specializes in digital marketing and PR for businesses. Jason's business is an inbound marketing agency and their goal is to generate traffic which could ultimately turn into leads, sales, and customers. On the show today, Jason talks about the services that his company provides, that may be of interest to interior designers. He also explains what you, as interior designers, need to have in place, in order to come to the table. Listen in to hear what Jason has to say about digital marketing and public relations.

Jason started out as a business owner at the age of nineteen. He quickly came to recognize the importance of marketing and brand security. And he also realized that he had to take matters into his own hands because the available information was all so contradictory.

Jason's digital journey started in 2010 and his mission that year was to learn the ins-and-outs of digital marketing and more specifically, of Search Engine Optimization (SEO). Through extensive networking, he had the opportunity to surround himself with some of the greatest and brightest minds in the industry. So he began utilizing and designing frameworks that led to a successful search-engine presence, spending hours analyzing algorithms and reading patent documents in an attempt to understand metrics for online visibility.

Jason launched his first SEO agency out of New York City in mid-2010. They launched SEO campaigns for more than 300 businesses, secured over 50 000 Page 1 rankings and worked with some of the largest brands in the world. Then, in 2016, they launched their parent company, Break The Web, Inc., with a focus on Digital Marketing services and business acquisitions. Since then, they have acquired 2 successful digital marketing agencies out of San Diego, California, and New York City. Listen in to find out more.

Show Highlights:

  • Jason explains what his company does.
  • The value in targeting your local area for marketing your business.
  • Where and how digital marketing and PR is taking place.
  • Jason's approach to digital marketing.
  • Paid advertising campaigns can be a little budget heavy.
  • Spending money on a digital marketing campaign pays off.
  • Teaching in-house teams to make the whole marketing process seamless.
  • How Jason structures his pricing.
  • A typical management fee that Jason charges for an ads campaign.
  • The SEO myths that Jason thinks really ought to be busted.
  • Using click-bait with the best intent.
  • Working with SEO really effectively.
  • Creating search tags for Youtube videos.
  • Google algorithms have become very smart- they can understand what's semantically relevant and what's not.
  • Keeping things natural within an SEO campaign.

Previous episodes mentioned in this show:

Andrew Joseph #39

Links:

Websites -

Break The Web 

SEO Services New York 

Jason Berkowitz

LinkedIn: Jason Berkowitz SEO

Facebook: Jason Berkowitz NYC 

Twitter: J Berkowitz SEO

YouTube: Jason Berkowitz SEO

Oct 23, 2018

Welcome! Today's show was recorded live from the High Point Market on Friday, October 12th, 2018, as part of the Designer Viewpoint Series. We are very happy to introduce you to Kesha Franklin today, the principal of Halden Interiors, based in Greenbrook, New Jersey. Kesha has a background in the fashion world. And as a designer, she started out on a path that initially appeared to be destined for failure, which really rocked her world, but then things took an interesting turn for her. Listen in today as Kesha candidly shares her story, offers valuable insights, discusses the growth of her firm and explains her really intentional way of framing her conversations with potential clients.

Kesha's intuitive sense of style, creativity, and harmony goes back to her formative years, where luxurious interiors and fine men's wear captivated her creativity, through her father's vast collection of Architectural Digest and the renowned GQ Magazine. Kesha continued expressing the artist within her through various creative means, but only after an encounter with a New York City architect, who recognized her eye for interior design and complimented her on it, did she take the leap and start The Beautiful Experience, a boutique design firm specializing in residential and special events design and planning, in 2006.

Kesha spent years immersed in the exclusive world of couture fashion as a backstage production manager and wardrobe stylist for the iconic Mercedes-Benz Fashion Week. Surrounded by the work of well-known designers such as Vera Wang, Jason Wu, Michael Kors, Donna Karen, and Lanvin…Kesha sharpened her attention to detail, distinct eye for exquisite styling and sensibility to craftsmanship.

The spaces Kesha reinvents today are impeccable. However, her striking aesthetic as an interior designer is not only shaped by her ability to curate color palettes, balanced textures, and distinct furnishings but is also influenced by her ability to understand and connect with people. Every single design project begins with a heart-to-heart. Listen in today to hear what Kesha has to share about how she supplies her clients with a full experience, from the ground up, that goes way beyond just beautiful things.

Show highlights:

  • Kesha shares the great story of how she started out with design in 2003.
  • She began with very small projects.
  • Moving from doing jobs for free to starting a business and attracting clients from the luxury market.
  • Kesha learned a lot- the hard way.
  • She had to learn to understand her true worth.
  • Reading books really helped Kesha to understand the processes and the business side of the world of interior design.
  • When things started to pick up in 2011, Kesha realized she really needed to figure out what her niche was.
  • Kesha's process of rebranding to become Holden Interiors took three years.
  • In 2013 Kesha was really fortunate to be a part of the Goldman Sachs 10 000 Small Businesses Program. And that really set her rebranding in motion!
  • It really is okay to charge a higher price that truly reflects the level of service that you're giving.
  • Not all consumers really understand interior design.
  • Kesha gets excited about the kind of job that makes her nervous.
  • Kesha explains the rates she charges her clients.
  • Some things that need to be highlighted in the service agreement with a client.
  • Kesha's approach to clients about her contract.
  • Kesha explains her weekly project update.
  • Teaching her clients to trust the process.
  • Be careful of becoming a 'client pleaser'.
  • Time management is still a challenge.
  • Presentation is everything, so it's very important to invest in really good, high-quality pictures.
  • Kesha's work will continue to change as time goes on.

Previous episodes mentioned on this show:

Adam Urbanski #192 and #280

Links:

Kesha's website: Halden Interiors

Oct 19, 2018

Welcome to Power Talk Friday! Today we are really very happy to introduce you to photographer Stephen Karlish, from Dallas, Texas. Stephen began his career pre-internet, so he has seen the rise of social media and online sharing either make or break the careers of numerous designers. He has learned that the key to any creative environment is collaboration. We live in an image-based society today and designers really need to create a strong online presence. So they need to collaborate with experienced photographers to get the kind images that will be sure to drive traffic their way. Listen in today to find out what Stephen has to say about how a great photographer can really help you, as a designer, to build your brand identity and your online presence.

Stephen started out in the world of photography assisting commercial photographers in the late 90's. In the early 2000's he started photographing interiors for both local and national publications like Southern Accents, Veranda, Elle Decor, and AD, mainly focusing on documenting local Texas designers' work for their portfolios and ads. Based on his experience, Stephen really wants to help designers to take the photography aspect of their projects seriously. Listen in today to get some really helpful advice and tips from Stephen.

Show highlights:

  • The really awesome business partnership that Stephen has with his wife.
  • Pulp Design Studios really inspires Stephen!
  • It really takes a lot of practice to get your personality to really come through on a video.
  • What it takes to create a really great a photo shoot on location.
  • Working seamlessly as a team for incredible outcomes.
  • Really great shots can be used for years.
  • As a young designer, it's really worth investing in your brand imagery right now.
  • Doing it right!
  • Some tips for getting the best shots on a regular budget.
  • Working with stylists and floral designers.
  • The importance of doing pre-shoot scout shots.
  • The benefits of working with a stylist for your photos.
  • How to find the right stylist to work with.
  • Designing projects to completion.
  • Creating portfolio shots on a studio wall.
  • Some tricks that a photographer can do to create incredible shots.
  • The best business advice that Stephen has ever been given.

Links:

Stephen's Website - Stephen Karlisch

Studio Website: Karlisch Studio

Instagram: @stephen_karlisch_photo

Facebook: Karlisch Studio

Twitter: Stephen Karlisch

Previous shows mentioned in this episode:

Pulp Design Studios #176 and #310

Charlotte Safavi #138

Oct 16, 2018

Welcome to the show! Today we are excited to introduce you to Jessica Duce, the principal of J Duce Design in Colorado. With a lot of hard work, and a little good luck, Jessica discovered her ideal client and so today she specializes in VRBO and Air BnB Design. On the show today, Jessica tells the story of how she saw an opportunity to follow a completely new path in her business and jumped right in. Listen in today to learn about the joys and the challenges of designing for VRBO properties.

J Duce Design has won multiple best of Houzz awards and has been featured in Parker Lifestyle Magazine, Highlands Ranch Lifestyle Magazine, and Omaha Family Magazine.  Jessica was honored as Volunteer of the Year for her work for Habitat for Humanity. In 2018, J Duce Design is launching the Denver chapter of Savvy Giving by Design launched by Susan Wintersteen of Savvy Design. The goal of the non-profit chapter is to help families in crisis improve their current living environment for health and wellbeing at no charge to them. Listen in to find out more.

Show highlights:

  • The story of what has happened to Jessica's company in the last three years.
  • How Jessica launched into the world of designing for VRBO properties.
  • The scheduling challenges that come with VRBO designing.
  • Jessica's awesome team.
  • The one home that Jessica worked on has led to her working on five other homes in the last three years.
  • Jessica discusses her connection in property management.
  • Times are changing with vacation homes and Air BnB.
  • Being creative when spending money to create the 'wow' factor.
  • Jessica's goals when meeting with the housekeeping staff.
  • Dealing with the 'flips'.
  • Some important things that Jessica has learned about designing for VRBO homes.
  • Some things that need to be considered when designing for the VRBO market.
  • The story of the really successful Captain Arnold's house.
  • Designing to appeal to the holiday market.
  • Experimenting with the best ways to invest money in VRBO properties.
  • Creating a photo spot in every house.
  • Learning lots of new ideas from the BDNY.
  • The biggest lesson that Jessica has learned in the last three years.

Links:

JDuce Design

Instagram: JDuce Design

Facebook: JDuce Design

Oct 12, 2018

Welcome! It's Power Talk Friday and we have a special show today, sponsored by Article.com! We are very happy to have Jillian Cross,  their trade program manager, joining us on the show. The passionate team at Article.com has a very strong understanding of the world of interior design and their trade program is run entirely by committed people from the design industry. Today Jill explains what it is about Article.com that really makes interior designers want to work with them. Listen in to find out more.

Jillian has had an amazing ride in the industry! She was born and raised in a construction and development family, so it's in her blood. She has a degree in project management as well as a background in interior design. Jill has been with Article for about one-and-a-half-years and she came to them with nine years of industry experience behind her. Prior to joining Article, she worked at several different firms in the industry, and also with some big-box retailers- helping them to build out their trade and their pro programs. She spent a number of years doing millwork design and also working in her family's business, where she got to experience residential and multi-unit design. Listen in to find out what Jillian has to share with you on the show today.

Show highlights:

  • The people on the team at Article have a strong understanding of the world of interior design.
  • The importance of really understanding who you're talking to.
  • Article really understands the pain points of interior designers.
  • The team at Article takes a strong stand when something goes wrong and they get onto resolving it as quickly and effectively as possible.
  • The benefits of having a small team.
  • Following up with genuine care and concern.
  • Relationship building.
  • Striving to create a personal service for online trade partners.
  • The positives and negatives to working in the online space.
  • The discount structure at Article.com.
  • The great value that Article.com is offering their customers.
  • com is very competitive in its market.
  • Understanding transparency.
  • Article will send you swatches of fabric and samples with no shipping costs.
  • Jill walks you through Article's fantastic return/exchange policy.
  • Article will deliver anywhere in America.

Links:

Apply for the Article Trade Program: Article Trade

Article: Article

Linkedin Article

Houzz: Article Modern

Instagram: Article

Facebook: Article

Oct 9, 2018

Welcome to today's episode! We have a really smart lady joining us on the show today! She is Nicole White, the president, and principal designer at the award-winning design firm, Nichole White Designs Interiors, based in Sunrise, Florida. On the show today we talk to Nicole about how she came to learn her particular skill set in the renovation process, and what her intentions are with that going forward. We talk to her about her experience as a journalist, in her previous career, and how she leverages that to earn press for her projects. And we also discuss confidence, how it develops mostly through the mistakes we make over time in our businesses, and how very important that is, when being an entrepreneur. Listen in to find out more.

Nicole, known for her renovation prowess, has had her design work featured in various magazines including, Better Homes and Gardens, Ocean Drive, Modern Luxury Interiors; Huffington Post, HGTV and Domino online magazines. She’s twice been noted as an emerging designer to watch by the Black Interior Designers Network and is a brand ambassador/influencer for The Home Depot, Purple Drywall, and City Furniture. An award-winning writer, Nicole writes about the behind the scenes process of her projects on her popular blog LiveLaughDecorate. Nicole, lover of red wine and travel, is also mom to a busy 6-year-old, Xavier - a budding artist and self-proclaimed VP of NWD Interiors. Listen in to hear what Nicole has to share on today's show.

Show highlights:

  • Nicole talks her decision to direct her business towards working with the renovation process.
  • Nicole has learned to get her hands dirty- working hands-on with the renovation process.
  • Nicole really enjoys the whole process of renovation.
  • What makes Nicole so successful with what she does.
  • Nicole is getting ready to do her GC license in the next year or so.
  • What obtaining a GC license involves.
  • Nicole talks about her game-changing questionnaire, what it deals with, and how it came about.
  • The questionnaire has literally transformed Nicole's business.
  • Working realistically with a budget with clients.
  • Nicole has the confidence to know that clients will be better off working with her.
  • Fifteen years in, Nicole still clearly remembers not knowing how she was going to pay her bills.
  • Standing in your experience and fully understanding what your needs are.
  • Nicole has made some deliberate changes in her life since having her son.
  • Nicole makes the amount of time that she has available very clear to her clients.
  • It can take some time to develop the confidence, as a new designer, to charge a consultation fee.
  • As a former journalist, Nicole really understands publications and how they work- so she knows how to build and grow press.
  • Start building press by pitching the smaller publications first.
  • Nicole has learned to build relationships- they really matter!
  • It's really important to stay in touch- you cannot treat your clients and relationships as a one-night-stand.
  • You have to enter the contests to win the awards.
  • Go after companies and brands that fit your strengths.
  • The goals that Nicole is stretching herself towards right now.

Links:

Nicole's website: NWD Interiors

Nicole's blog: Live Laugh Decorate

To sign up for your trade account with Article.Com: Well Designed Article

Oct 5, 2018

Send me the Source Like a Pro Video!

Welcome to another Power Talk Friday! We have Monique Holmes (Duarte) with us again today and she's bound to inspire you to re-think the way that you approach sourcing for your interior design firm. Monique started Duarte Decor, a global interior design firm, in 2012, after successfully working in the marketing and advertising world for more than ten years. Using her marketing experience, she managed to generate $50 000 in profit in her first year, working part-time while still holding down a full-time job. Monique saw that there was a huge gap in our industry and that design schools don't teach the business side of the industry. So, she came up with her 8 Steps To Profitability Program and launched her own, private coaching firm,  Duarte Consulting, in 2016. Today's show is packed with tons of information and Monique generously shares some of her awesome resources! Listen in to today to learn about Monique's key strategies for sourcing like a pro.

Monique Holmes is a Certified Interior Decorator, Business Coach, and an active member of the National Association of Professional Women (NAPW), International Interior Design Association (IIDA),  Central NJ & Brooklyn, NY Chapter President of the distinguished Interior Design Society (IDS) as well as a Certified member of CID (Certified Interior Decorator Association).   She also holds several degrees, including a career degree in Interior Decorating & AutoCAD Design, a Bachelor’s in International Business with a specialization in Economics & Marketing, and a Master’s Degree in Interactive & Direct Marketing.   Monique Holmes was awarded "Woman of the Year for Interior Decorating for NJ" in 2013 by NAPW, in addition, her design work has been featured online & in print publications including "Your Decorating Resource" and Moxie Woman Magazine. Listen in to find out more!

Show highlights:

  • The first thing to think about, as interior designers, in order to source and sell products like a pro.
  • Monique likes to focus on helping designers to figure out strategies to do things effectively and efficiently.
  • Monique explains her 4 easy steps to sourcing like a pro.
  • The benefits of sourcing through trade-only vendors.
  • The key to shopping with online retailers.
  • The great thing about the Article.com trade program.
  • It's really important to be transparent with your clients.
  • E-design or full-service?
  • Monique has trade programs with all the retail stores that she shops with.
  • The percentage of her discount that Monique shares with her clients.
  • The way that Monique charges clients for her design services.
  • Some things to consider, about sourcing.
  • Doing your research about sourcing ahead of time really helps to prevent any unnecessary stress.
  • Being aware and knowing your product is very important.
  • Always have a price-point scale of the vendors that you deal with.
  • It's important to bear the location of vendors and their rep support in mind when making a purchase.
  • Knowing your product and your customer is a vital ingredient.
  • The importance of building sourcing and selling into the foundation of your business ahead of time.
  • A lot of Monique's coaching is strategy-based.
  • Building your sourcing repertoire list of vendors- it takes time but it's really worth it in the end.

Links:

Website: www.8STP.com

8STP FB Group

Master Class (Launching September 30th, 2018)

Instagram: Monique Nicole Holmes

Previous shows mentioned in this episode:

Monique's 1st appearance on the show: #178   (note she has since married- she was Monique Duarte- she is now Monique Holmes)

Deb Barrett #53

Gary Inman #154

Article.com #301

Dina Holland Honey & Fitz #354

Heather McManus #357

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